Which is your favourite animal? And why? I stumbled across this new logo and it’s explanation which was presented to the world and got more than I bargained for…
A law firm in Mumbai, India was ready to rebrand and set a task for the incredible Interbrand (a leading, international Brand Consultancy) to create a new logo for the company. I’m not entirely sure, but my guess is Cyril Amarchand Mangaldas got more than what they asked for.
The final product is truly a ‘thing of beauty’! (see below). What got me interested in reading this article from a brand perspective, was obviously the logo – however even I got more out of this than what I thought I would.
Elephants are my favourite animals. I am very passionate about them and their existence and are always mortified by what humans do to them. They are an incredible specie that walks the earth and from my point of view, they should be protected at all times from poaching and harm.
So you can imagine when I read this article how excited I got. Here I found not one or two, but three of my favourite things altogether! I learned so much for this short, but inspiring explanation.
If you have read some of my thoughts before you will know that COLOURS in logos and branding are very important to me. I honestly believe there is a huge meaning behind them. Within this new logo I found (once again!) not one or two, but three of the best colours for branding put together: Violet, Gold and Orange. The explanations why these were used made 110% sense to me.
The DESIGN couldn’t be more simple, sleek and striking. I also find that circles are good since this for me embodied ‘bringing it all together’. Circles within branding portrays that the company is eager to make sure the client is taken care of in all aspects of the relationship they have with them. To top it all, the circle in this logo is none other than the colour GOLD.
Then came the best part (for me personally!) – the letters CAM actually forms an ELEPHANT! Look closely and I’m sure you’ll see it too. For a company that symbolises strength, intelligence and longevity they couldn’t choose any better animal than this!
‘So what about the golden dot in the logo?’ I hear you ask… well, that is just the ‘cherry on the cake’ for me. Go on, read and find out for yourself!