‘It’s an endless struggle to keep clients. What do I do wrong?’ is often mentioned to me. In a market saturated with companies and services the need to hold on to clients that invest in you, your business and your services, is vital.
The help you’re looking for is at hand and guess what… it’s staring you right in the eye! In today’s world relationships can be fickle - it can make or break the relationship. Whether it’s personal or business orientated, the solution is in your hands.
Jacqueline Whitmore outlined the most important attributes a business and/or entrepreneur can have. One will be surprised to see that the 7 positivities she highlights are actually very simple - you only need to look at yourself.
Clients are after value for their money. What else! So we should take note that the moment you deliver the end result / product they expected the work as such is not at all over and done with. In fact, the most difficult part is only starting to take shape then. Of course it matters what you deliver, but HOW you deliver will have a lasting impact - and that’s a fact! Just look at what it took from you to cement the project: the time, energy and input from your side. I bet it was quite a lot. So why dump all that in one go with a ‘goodbye’ handshake? Make good use of this moment where the client is in the palm of your hand - all smiles and happy with what they’ve got. In other words… ‘strike while the iron is hot’!
Continue to build on the foundation you so meticulously cemented. Show your clients you’re not a robot even though you have mechanisms and work like a well-oiled machine. I’m convinced many people will be pleasantly surprise with you ‘after care’ service. The focus point for companies is the project in hand. Before the current one is ‘ticked off’ they are already onto the next one. Therefore is you can provide them with a ‘human touch’ and make them sit up and see what your are about outside the execution environment my guess is they will take note - and THAT is what you want.
Like I said earlier, the parts you have to provide are not that difficult. They are everyday parts of our life as humans that our parents most likely made sure we are aware of. I want to push the envelope here and say they are like the words ‘thank you’ and ‘please’. Now you tell me how often were you told as a kid to use those 2 words, hey?!
Jacqueline’s article is a quick read with a massive impact. Do your clients a favour today and have a read - they, and most importantly YOU, will benefit from it!