VALUE. IT'S IMPORTANT. WORTH IT AND USEFUL.

How was that project eventually perceived? Was that feedback you got sufficient? Or have you ever felt some criticism wasn’t really constructive? We’ve all been there. One way or another.

There is the age-old ‘exercise’ of debriefing. Which, if done correctly, can be worth it’s weight in gold. There is such a lot to learn from a great debrief session. However, it can also leave us feeling dissatisfied and frustrated since it was more about the praises (and let’s face it, lots of time to those whom doesn’t entirely deserve it…) than dissecting the process, delivery and outcome. 

Most of the time such meetings take place with the team/s that endlessly ploughed through and made the project happen. This is good, since the need is there to know what was going right and what went wrong. The point being that hopefully lessons will be learned and improvements will be evident infuture workflows. Rarely one comes across a situation where the client actually put together a case study showing us how it all look from there point of view. 

As if reading Moving Brands’ side of the the rebrand story for Asana wasn’t already great, there is a whole other section where Asana themselves put together a case study about the process from their POV. Now this is truly an interesting and exciting read. It gives us a great insight into what they went through from start to finish. 

Although it all is great to read, what was most intriguing was the value brought to the table. It was clearly a team effort from an incredible, talented bunch of people on both sides of this coin. Value within collaborations is utterly important. It’s more that the hours you put into the project… the many meetings scheduled… massive email-trials… endless messages… etc.. This small word has such a huge meaning. Sometimes it’s overlooked and shadowed by the big things talked about. 

It is all well and fine to come up with a striking design - or find that part of the process that smooth over some irritating issues. To be noted in the so-manyeth-meeting is great - and always something that push someone to put even more shoulder to the wheel. However, at the end of the day it is the value that ended up on the proverbial table that scratch that itch well and truly. It is that moment one looks back and realise the whole process/project was worth every single moment spend on it. 

It maybe perceived as something small, but trust me, this tiny word has a massive impact. If one can walk away knowing that an enormous amount of value was laid firmly during this project than that is amazing. Hardly ever will anyone forget about the value brought by individuals or companies. A project maybe done and dusted quite some time ago, but every now and then someone will mentions and remembers the value that was involved from start to finish. 

If you want to make an impact with the next project on your list, deliver some good, ol’ honest value. That will make them remember your name!