Extending one’s repertoire can only be a good thing. At the end of the day it is about the value you bring to the client’s table. Therefore when the opportunity arises to help showcase a client’s brand via an event, one jumps at it lock, stock and barrel.
The past few weeks have been bringing back many memories. Great ones in fact. During full time employment many events have been included in the department’s marketing calendar. When the decision was made to set out on one's own the branding of events (to be honest) was not on the list of what the service will offer. However, as many of you will be able to relate to, lots of time the path you walk takes turns, have ups and downs and surprises. Lucky for us it does that. I say.
The request for help came in and without thinking twice the reply was an affirmative yes. And so one lands behind a desk in a very cool office space, opening up the MacBook and get going. With minor branding in place, the rest was fairly quickly arranged. An event font was suggested and agreed on - followed swiftly by a handful of identity material solutions and before you know it bob was your uncle. Next up was a visit to the venue - that approved, the space layout design got into full swing. What to put where - how to dress this, that and the other - in other words all systems go.
Supplier contact details came flooding back. Great to draw from so many previous experiences. Exactly what the doctor ordered for a wet and windy winter’s day. Jump on the phone - backwards and forwards getting quotes from glass hire to the printing of materials. Grabbing a quick bite in-between answering emails and it feels just like another day in the office (which of course it was). The clock keeps ticking and the days keep going by. Extra help start appearing in the office and soon all desk space is covered with branded materials needed for the launch. It’s great to look around and see one’s design work splashed out across surfaces. All hands on deck - and lest not forget the problematic (or is it sensitive?) printer which comes abruptly to a halt at the most crucial moment of all. Typical.
It’s an early morning pick up and straight off to the venue. Today is… Event Day. The itinerary calls for a list as long as your arm to be arranged before the artists arrive just after lunch for run-throughs and rehearsals. Before one knows it the time has come to freshen up and take your place at the entry of the venue. Position oneself well to meet and greet all invitees - handing them their passes and make sure they know where to find the alcoholic beverages.
Soon the main room doors are shut - the lights go down and the intro music starts. The time has come for the moment all the work was for. Showtime folks! Let’s rock and roll.