Take a look around you - what do you see? Well, a multiple of objects I reckon. Most importantly, even without taking much notice, you see colours. An abundance of them everywhere.
How do you go about choosing which colours to use for your business? Do you settle on some because they are your favourites? Or because someone suggested particular ones since you always wear it or it forms part of your home decorations? The important fact here is to take note that there are much more than colours than only liking them.
It’s long been know that certain colours evoke certain emotions within us. When we do find ourselves in surroundings that is predominantly one colour we do feel somehow different. We may not realise it there and then, but when you leave that place a certain emotion could easily hang around and influence you - or rather your subconscious. From spending time being surrounded by i.e. the colour orange, you could easily walk away feeling happy and cheerful.
There are also times that you wear a specific colour and feel that others around you treat you slightly different this time. Even though it is your trusted circle of friends/family, there is a notion within you that something is slightly different today. Similarly when you attend a function or event - perhaps all the officials at the event are wearing red shirts. From the moment you entered the room and was greeted by someone in red, you seem to have energy and being excited (more than expected) to attend. As you are confronted by a sea of red your energy level rises to an extend that you walk away praising the event and even promise to return next year.
You do have a favourite colour, don’t you? So why is it your favourite? Purely because since childhood/teenage years your bedroom walls were covered in it? Could it be that the specific colour evoke the feeling of comfort and ease? Quite possibly because you can relate to it. Even if you are quite a few years older by now you may still feel affinity towards your childhood favourite albeit the tone has changed a lot since you’re more grown up by now. Still, the basic colour is the same though. I bet my 13 year old god daughter will still have a passion for reddish colours years from now. It will remind her of exciting times spend in her red bedroom as a child.
YOUR BUSINESS - YOUR MESSAGE
When it comes to business the above mentioned topics should be your guideline in how you want to be portrait by customers and clients alike. Hence the reason it is very important to think clearly and objectively about which colours to use in your profession. Colours will say a lot about not only your business etiquette, but also the identity of your brand.
Be very clever in making this choice. Have a good understanding of your brand before you start the process of creating a logo or adding colour to your font/typeface. You need to figure out what emotion you want to wake up in potential customers. Make sure you know how you want your clients to react when they enter your showroom/saw your logo. Very importantly you need to research your audience/market and make them feel comfortable when dealing with your service or using your product.
At the end of the day the colours you decide on should create a feeling within potential customers and clients that make them notice your business. To stand out from a crowd nowadays is not an easy task, but you need to push hard so that you do get noticed. Link your tagline to the subconscious signals your colours send to clients. Bring it all together and form a strong bond with those that you want to attract to your business. And one of the best ways to do this is to pick 2 or 3 emotions from the colour emotion chart above that represent your business attitude and I’m sure you’ll be well on your way to attract the correct crowd.