‘What is the fatal flaw that prevents Brand Consistency when it comes to visual posts?’ This question from John Lim (@bemovingforward) whilst promoting my appearance as a guest on his podcast, sparked me to get you an answer.
With workloads and to do lists as long as an arm, it is no wonder that many of us buckle under the weight and let our guard slip. Especially when it comes to being active within the various social media platforms. It’s understandable that between searching for projects, chasing payments and living a life, etc., something has to give.
Unfortunately, the area in which we should not be lazy is how our Brand is being presented where everyone can see it. I would like to particularly focus on the many platforms where we post articles, blogposts, quotes and much more – yes, it’s none other than on Social Media.
What is your main focus when it comes to being visible on Social Media? Everyone will yell content at me and they will be correct. Next, I will get bombarded with shouts of engagement and that will be followed by video, I’m sure. None of these are wrong, bad suggestions or irrelevant what so ever. In all honesty, nothing can be any closer to the truth.
THE FEELING OF DROWNING
Overwhelmed. Snowed under. Completely buried. Do these sounds like phrases/words that you would use to describe how you feel about Social Media many times? Not uncommon to even experience anxiety about it all.
The question now is, what are you going to do about it? Or are you actually just going to let it be and you will struggle forth. Moving forward without tackling this issue, is definitely not a great idea. Actually, it is a very bad move on your part. So how can you elevate at least some of the stress?
THE BRICK WALL
For many this is the bit that is the cause of all the angst. Not only because you cannot be bothered about it too much, but for many, because you don’t actually know how to deal with it correctly. I am referring to the visually creative part of your posts.
Not all of us are graphic designers. Neither are we top notch photographers. To be honest, I bet many of you will say ‘I don’t even have a creative bone in my body’ when asked about this topic.
Not having any inclination towards a creative eye is absolutely nothing to be ashamed about. Crikey, we are just human.
I gather the obvious solution that immediately springs to your mind, is that of hiring a professional to look after your Brand Creatives. Easy - issue solved, right? Well, not for wanting to burst your bubble, that is easier said than done. There is one particular issue with that solution: costs. Perhaps you are lucky enough to have funds available so you can reach out to a professional designer and have all your creatives done in a flash. However, if like me, you most likely are counting the pennies carefully before you spend left, right and centre.
THE HELPING HAND
A solution is at hand that can help to minimise this one section of your media activity. It is within your reach to cast aside your fear of being creative. You don’t have to show the world your inability of creating visuals that do not sit well within the parameters of Social Media platforms.
Not all platforms have the same criteria when it comes to posting images. Luckily there are some platforms that share the same dimensions for images. If all were the same, then we won’t have any issues. The crux lies within fact that we should be able to post visuals with the correct size.
It is here where many, in my opinion, show the lack of pride for their Brand. To post the same size image everywhere will show your lack of care and also prevent your visual to not be seen in its entirety. Hence so many times an important thought/section will go unseen purely because it is not visible completely.
The secret, although not such a big secret at all, is using a very clever application (app). There is one for me that stands out head and shoulders above the rest.
THE UNCOMPLICATED ASSISTANT
Having a mobile device is order of the day nowadays. It is designed to make our lives easier and to have at hand at all times. The App mentioned above is available on Mobile Devices (via a download from your mobile provider’s choice of store) and on your Desktop (again, to download via your Internet Providers’ choice of store).
I am referring to the very useful Adobe Spark Post application. Having this handy App(lication) on your device and/or computer will definitely lend a hand when you want to spice up your post with a stunning visual. Very often we come across a thought or quote that we want to share with our audience. We also realise that it will perform so much better if it is accompanied by an image. We are after all, constantly made aware that platforms favour posts with visuals.
No need to neglect your wish anymore. Within a few short actions you can rest assure that your visual will be visible to many others the way the chosen platform intend it to be.
THE TIME TO EXECUTE
Even as a non-creative human using the Adobe Spark Post application is easy. The simple menu layout of options can quickly be navigated to what you have in mind. Here are the options to create an original post if you don’t want to use some of the App’s templates.
For this you have 8 options - from using one of your original photos, or a plain colourful background (a Palette lets you keep your Branding in place by adjusting it to your Brand’s colour tones) through to a stock image.
10 options available which includes a selection of fonts (to keep your Brand consistent with your designated Brand font), colour (to align with your Brand’s look&feel), the size, spacing, opacity and many more.
An abundance of choices if there need to be more than one image within your post visual.
To animate certain parts of your visual are at your fingertip (on your mobile device) or your desktop cursor.
This option here is where the magic takes place. 35 options at a tap or click to choose from. Each has the Social Media Platform icon so there is not a single moment wasted figuring out which option will fit perfectly. It’s as easy as Bish Bash Bosh!
These are the basics within the app. The desktop version has a slightly different layout to it all, but the principals are the same. It will honestly not take you long to find your way around and with regular use you will master it in no time.
This very helpful app is easily the one mostly in use by yours truly. On numerous times I have used it whilst having a quick coffee on the go or during a commercial break while I am watching some show on TV. There are obviously many similar applications to choose from however, this one is by far my favourite.
Originally, I had to consult my notes for the exact image dimensions to fit each platform I was creating a visual for. It took time and a lot of messing about to get it right. All of which added up and before you know it, I was wasting way too much time for my liking. We are all aware time is of essence therefor I was delighted to come across something that can not only enhance my visuals, but also cut down on my precious time. All in all, using this shortcut creates not only much satisfaction (for being creative!), it also leaves me with pride as I present my Brand to one and all out there in perfect shape.
And Thank You for reading.