WHAT IS AN INTEGRATED BRAND PARTNERSHIP?

‘How can our company increases our revenue?’ is a question that often raises its head. Making money, also known as creating revenue, is after all what businesses are all about. The answer maybe simple, as in sell more, however that is often far more difficult than said. Particularly in today’s world that is saturated with businesses left, right and centre.

Solutions to overcome the difficulty in reaching that yearly target is order of the day. In other words, how can a Brand withstand pressure yet flourish and end up with a better ROI (return on investment) than 12 months ago? 

WHAT CAN BE DONE

Within the worlds of Brands and Brand Identities there lies an answer.  One word comes to mind: collaboration. One question though is, what does that mean? 

Fact of the matter is that trading on various platforms is becoming more and more popular and effective in today’s world. Therefore it is imperative to be visible and active on- and offline. This mean any platform where services and/or products are presented, explained and offered to customers.  It will be rather unintelligent not to make use of this opportunity to get more bang for your buck

To be more specific, the solution is Integrated Brand Partnerships. In short: When Brands Join Forces. 

WHAT IS IT ABOUT

Reading an article on the Econsultancy website made me put my thinking cap on and put thoughts to paper. The writer James Cristal explores 5 examples of where significant brands collaborated in order to not only increases customer retention, but also to increases revenue. 

Having a renown Brand is one thing, but having the insight to incorporate another renown Brand with your own is a great idea. Not only is a company going to maintain their popularity they are also going to enhance sales and create a magnificent user experience for their customers. And that, ultimately, is what differentiate a good company from a great company. 

WHEN DOES IT WORK BEST

Now that it has become more clear as to what such a Partnership is about, the challenge is to figure out a way of making it happen. It isn’t a matter of putting any 2 together either. There is no point in joining 2 Brands where one is like oil and the other like water - we all know that doesn’t mix! 

Coming from a Brand Partnership environment, I have on many occasions been presented with the task of blending 2 Brands that compliment each other and work well together. The difficulty isn’t in finding the two components, but it can be very tricky to find the right solution for the process to work. At the end of the day the relationship has to work very well so that both parties benefit. 

Therefore the major part in a Partnership campaign is finding the right creative solution. Working closely with both sides the main point is to find the reason for such an integration. Mostly it will be around exposure and presentation to customers hence finding a visual element that does the trick. After all, the task at hand is to grab the customer’s attention and supply an opportunity for them to participate and experience a great service. 

Let’s explore 3 different platforms and their different methods:

  • Broadcasting - Television Programme

    • placing the sponsorship element right up against the start and end of a programme part, but not within the commercial break 

  • Online - Website

    • placing the sponsorship application at a point within the site where it is most likely the customers would want to add to their booking/purchase

  • Print - Magazine

    • placing the sponsorship creative within the written article to draw attention to a reader with advice on how to proceed to obtain the additional product/service/information

In short, catch the attention of your customer at their most vulnerable moment. 

CONCLUSION 

At the end of the day, the purpose of any Partnership is to add further value to the customer’s journey. The best way to facilitate this feature is to offer a way for your customer to be exposed to another partner’s facilities, but without running the risk of customers leaving or forgetting about you as the host. Ultimately, offering them another service, but all within one place - Your Environment.

We have to remember that even though the aim is to provide equal traction for both sides, there will always be a primary and secondary entity taking part in any campaign. It is understandable that one platform will provide the main attraction where the second player will obviously be happy to participate because of the strong, possible winning end result. 

It is not a situation of one being better or more efficient than the other, but rather that of both realising that together they can reach a much higher level of success. For the best results it is imperative that these campaigns are executed seamless so that the customer are almost unaware of it happening. If this can be achieved, then you walk away with a win-win moment. It will also mean that there is a big chance the two players will partner again. Once it has become apparent that a collaboration works well, many occasions will be created to do it again.

Having quite a few successes under my belt within this field, I can say that it brings a great amount of satisfaction to all involved in a successful campaign. The exposure for clients’ products/services has been, is and will always be a plus factor. Many sales teams will be patted on the shoulders for instigating such a great win. Creative gurus will receive kudos for an excellent format and those who host the campaign will realise how important it is to work with others. Revenue of course plays a massive part, however the relationships built will persevere for time to come. 

Taking on the role of the one-stop-shop between all of the different parties that partake in such an exercise, causes me great pleasure. It is amazing to be able to coordinate various departments and bring a campaign together. Without my extensive knowledge I built up during many years, I reckon none of this will be possible. Needles to say, I thrive within the world of Brand Partnerships. Apart from anything else, it places me in a situation where I can upheld both Brands and their key messages. May it long, long lasts.

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

LET’S DO IT LIVE

Ever felt like extending your brand? There are many ways to enhance your professional identity. One way in particular is to lend a hand at Live Events. There is something very exciting about events. Most probably because when it all kicks off it is Live. From then until the end anything can happen. Of course fingers are crossed all along for everything to go as planned without any gremlins jumping in and course havoc.

Very recently the opportunity came about to assist with a Charity Ball in London. Without a nano second of hesitation it was agreed to add the brand development touch to this event.

THE VENUE

The location was in one of London’s superb landmarks: The Savoy Hotel on the North Bank of the Thames River. With areas like Covent Garden and Trafalgar Square a stone throw away it basically is in the heart of London.

This venue is nothing new since a fair amount of events have been arranged and/or attended there in the past. However, it is always great to step into the splendour of this establishment. From the exterior through the revolving doors into the plush interior one feels almost elevated. There is the feeling of being transferred into another world even if it means the world you step into is that of the rich and famous. Walls are plastered with stunning black and white photographs of legends like film stars and politicians. These date back decades. Just an indication that this iconic venue has seen it all. And will most certainly see more in the times to come.

THE SET UP

The hotel’s Ball Room was the chosen area for the night. It all started early in the morning with equipment arriving and crews starting to set up. There was going to be a live show with famous talent at the end of the evening. Quite a bunch of very friendly, professional and organised people started to set up the stage, plug this that and the other cables into big, electronic machinery. Microphones were being set up, tested and adjusted. Instruments were placed in precise spots on the stage and before you know it the stage was set. The only missing ingredients were musicians, backing vocals and of course the star of the show.

Setting up the entertainment side of the event is obviously only one part of the day’s procedures. While that was happening a total of 32 round tables were being prepared. Each will hold 10 guests which needed every possible piece of cutlery, crockery and glasses. Sparkling white, starched table cloths and napkins were placed perfectly and was accompanied by buffed silverware, glassware and shiny porcelain. There is always the need for a centre piece - and for this event there was no exception.  Flower arrangements were going to be the pièce de résistance on the night. Nothing outrageous and too big, but elegant enough to make an impact and still let guests see each other across the table and talk the night away. Obviously the colour scheme of the charity's brand was extended into the chosen flora. 

Behind the scenes, or more appropriately called The Kitchen, chefs and staff were busy with preparations for a delightful meal. There was a lot of chopping, stirring and trays going in and coming out of ovens. The activities were in full swing to feed a few hundred people. The menu was tasted and agreed on before hand so all that was left to do is prepare and eventually serve up. 

THE EVENT

Before you knew it, the doors opened to welcome elegant guests. Men in Black Tie and women sporting Ball Gowns were order of the night. Soon the room was filled with people, laughter and a great atmosphere. The serious side of the night, an auction, was taking place in between the servings of delicious food. The main point of the event was to raise money for the charity. Left, right and centre people dug deep into their wallets and a phenomenal amount of money was raised. Once the singer/songwriter performed his last song while all the guests were standing and dancing, it was revealed that the immediate amount raised extended well into 6 figures. All in all a major successful evening. 

AND THEN... GOOD NIGHT

Not bad for a day’s work. Fairly exhausted, but happy, one flops down on a plush hotel room bed in the early hours of the morning.  A good night’s sleep is now on the cards. Nothing is more exciting knowing that once again the client is happy. Not only with the amount of money raised, but with the execution of their event too. 

Back home, it’s time now to write that follow up email. Perhaps the reply will include another date for another event… fingers crossed.

 

THEY HAVE THEIR MOMENTS

Have you ever struggled to deal with the backbone of your business? Referring to none other than your clients. Those who keep your business alive - and kicking. 

To say they can be fickle is an understatement. As we all know, they want, they need and they command. Most of all, they make what your business is and stands for. Therefore, without a doubt, it is the most important relationship you can cultivate. 

THE FIRST IMPRESSION

Everything has a beginning. There is the moment in time where you spot that particular person. You lock eyes. Perhaps a faint smile and then boom a move is made. Yes, forming a relationship with a new client is like anticipating to date that special person. However, the client relationship is platonic. Obviously. No hanky-panky is on the cards. Well, not the physical type anyway. 

To woe a newcomer to your business is a tricky situation. You need to tread carefully not to overstep the mark or step on some toes. First impressions always count the most. Hence being on your best behaviour is a must. Be prepared and ready. Remember, your brand is not only what your business provide, it also is who and what you are. In other words, you definitely have to look the part. You are an extension of your company’s brand. Show it. Make it work. And let your confidence speaks loudly. After all, you’re about to take the first step and make a move.

THE COURTING

It is essential to adopt a strategy whereas you see the situation from their point of view. To put yourself in the clients’ shoes is critical. Only then you can visualise what is possible. This part is not easy and demand practice. The more you set out to figure out how to deal with the situation the better you will get at it. Like personal relationships, the successful business relationship takes effort and careful planning. To dive right in does occasionally work for some, however to take the slow approach is guaranteed to bring longterm satisfaction. Just like there is little need to be over tactful during a personal date, likewise should be implemented with clients. Remember, this is your first time together so use your time wisely. Listen and learn. Make the meeting a 2-way conversation. It is important to collect as much info from your client (regarding their company and needs) since it may be the only moment you get to impress them.

THE NEXT MOVE

Once you have a client hooked on you, the time has come to put your money where you mouth is. Time to present and show them what you are made of. Still not necessary to go over the top with your achievements, but certainly time to make sure the client realises they are in trusted company. Convince them they are in good, safe hands. Build on what you learned about them so far. This will show them that you took note of their needs and what they want to achieve. Remember the bit about seeing it from their point of view - not only is this important now, it will be relevant throughout the time spend together. 

To accept the need for compromise will make the meeting so much more effective. Yes, the client is talking to you as they are in need of help and guidance. However, it is important to remember that it’s not about you and what you really want. Your desires and plans can come to life, but only with support from them. The best way to achieve this is by putting value on the table first and foremost. Once they can see and believe you intentions are genuine you stand a good chance of successfully let them eat out of your hand.

THE LONGTERM PLAN

Now that the ball is in your court, play it well. Be the gentleman in the relationship. Show passion and respect. Be forceful within reason. It is still early days and you have to be on your guard. To assume it’s plain sailing from now on is dangerous. One small step in the wrong direction and it’s all over and done with. You may think that they’re loosing out - trust me, the only one really loosing is you. Clients have the knack of moving on very swiftly. There is a long line of people behind you so they can easily turn to the next possibility. Remember, they are fickle. And most of the time high maintenance. Don’t be scared by this. So far so good. Just don’t mess it up right now.

Your attitude should be that of in it for the long haul. There is a very satisfying aspect to clients that came on board and then come back again and again. This kind of situation is great since they will keep you on your toes at all times. You will have to step up your game and provide new and fresh ideas for each project that follows. In the long run this will only be good for both your business and you - the complete brand package you live by. Visualise the big picture and broaden your horizon. Now is not the time to be small and narrow minded. 

THE CONCLUSION

To obtain a special relationship is exactly that: special. Even if you’re still within the first project and therefore within the honeymoon period, there is a strong possibility that prospects are looking up. The time has come to cement the trust and believe you have in each other. It is here where the hard work starts. Now is the time to build on the foundation you’ve laid within the first few days/weeks. Make sure that all the conversations weren’t a waste of time. You have made true promises. You need to deliver and stand tall. Don’t fall prey to what so many businesses do - they go stale. There is no need to end the relationship. In other words, to call it a day. That will be far too easy. So for those who enjoy a challenge and are up for it, go for it. Show your commitment and the thirst you have to build a satisfying marriage. Many people will believe that opportunities are far and few in between. Rightly so too. Therefore take the bull by the horns and keep going. 

If coaching and mentoring is what you need help with to deal with your client relationships, get in touch. What have you got to loose? On second thoughts, don’t answer that. Let’s rather talk and figure out how we can together solve any issues you have.  Solutions are on hand. 

BEING A WINNER

How does one become a winner? What does it take to be successful? Many people see it as being lucky in life. Others put it down to pure hard work. But what really is needed for one to come out on top and walk away with the trophy?

THE OPPORTUNITY

Within the last 24 hours another major sporting event took place in Paris, France. To say that it was nail biting and exhilarating are understatements. Apart from the outcome (which caused much personal happiness) the fascinating part was watching the two men play tennis to a top standard. Since it was the world’s #1 and #2 their tennis skills were of the highest possible. That is obvious if one reach that level in the world ranking. However, there were much more than skills evident during the match. Watching both players walking out on a court at Roland Gross it was clear that both were here to win. Needless to say only one could achieve that. But which one will it be, was on everyone’s mind.  

THE BEGINNING

It started out with one player taking the upper hand and making use of opportunities to claim the first set in his favour. If we as spectators thought he’s onto a winning streak we could not have been more wrong. What happened over the next 2+ hours was incredible - not only as a sporting event, but as a display of human ability par excellence.

THE MIDDLE

Not that there was much of a surprise in the one player taking control, but how he took control. The difference between the two players was phenomenal. It became clear why the world’s #1 player is number one. And to be honest, it wasn’t down to his tennis skills alone.

THE END

Once the #2 player had his serve broken it was downhill from there onwards. His shoulders slumped multiple times after faults. He didn’t control his emotions much. Winning the odd point ended in over the top outbursts of joy. Every time he made an error one could see how it effected him in a negative way. His confidence went out the window in no time. It was actually embarrassing to see him fall apart. He was behaving like a yo-yo. After all he is the world’s #2 player and it became apparent why he is only #2. He has the skills, but doesn’t have the mindset of a winner. He was not determent enough to fight for the title. All in all a shocking performance.

His opponent was in utter contrast. He was consistent across all aspects of his game. There was undeniable evidence of him eliminating emotion throughout. Even if he occasionally showed some frustration the majority of the time he was cool, calm and collected. His body language was on par with that of someone in control of not only of the game, but of himself. The shoulders never slumped - even when he lost a point. His head never fell down when he made a mistake. There was hardly an outburst of the verbal kind. It was clear that this man had a demeanour of a winner. And so he did. No surprise there.

THE LESSON

In business (and also life) there is a great message here.  Even if you have the skills to be great at what you’re doing, you need a lot more than that. Determination is the emotion you need to bring to the table (not schoolboy playground frustration). Show the world (or the client sitting across from you) the confidence and the believe you have in yourself. Lay bare your positivity and outlook. Be consistent in delivering your skills and your message as if you’ve nailed the proposal already (even if it’s only the start of the presentation). Most of all, show you have the mindset of a winner. 

From this tennis final it is clear that success is down to skill and determination plus mindset. These three goes hand in hand.  Step up your game and walk away with the prize. It is possible. 

Live, eat and sleep by... 

VALUE. IT'S IMPORTANT. WORTH IT AND USEFUL.

How was that project eventually perceived? Was that feedback you got sufficient? Or have you ever felt some criticism wasn’t really constructive? We’ve all been there. One way or another.

There is the age-old ‘exercise’ of debriefing. Which, if done correctly, can be worth it’s weight in gold. There is such a lot to learn from a great debrief session. However, it can also leave us feeling dissatisfied and frustrated since it was more about the praises (and let’s face it, lots of time to those whom doesn’t entirely deserve it…) than dissecting the process, delivery and outcome. 

Most of the time such meetings take place with the team/s that endlessly ploughed through and made the project happen. This is good, since the need is there to know what was going right and what went wrong. The point being that hopefully lessons will be learned and improvements will be evident infuture workflows. Rarely one comes across a situation where the client actually put together a case study showing us how it all look from there point of view. 

As if reading Moving Brands’ side of the the rebrand story for Asana wasn’t already great, there is a whole other section where Asana themselves put together a case study about the process from their POV. Now this is truly an interesting and exciting read. It gives us a great insight into what they went through from start to finish. 

Although it all is great to read, what was most intriguing was the value brought to the table. It was clearly a team effort from an incredible, talented bunch of people on both sides of this coin. Value within collaborations is utterly important. It’s more that the hours you put into the project… the many meetings scheduled… massive email-trials… endless messages… etc.. This small word has such a huge meaning. Sometimes it’s overlooked and shadowed by the big things talked about. 

It is all well and fine to come up with a striking design - or find that part of the process that smooth over some irritating issues. To be noted in the so-manyeth-meeting is great - and always something that push someone to put even more shoulder to the wheel. However, at the end of the day it is the value that ended up on the proverbial table that scratch that itch well and truly. It is that moment one looks back and realise the whole process/project was worth every single moment spend on it. 

It maybe perceived as something small, but trust me, this tiny word has a massive impact. If one can walk away knowing that an enormous amount of value was laid firmly during this project than that is amazing. Hardly ever will anyone forget about the value brought by individuals or companies. A project maybe done and dusted quite some time ago, but every now and then someone will mentions and remembers the value that was involved from start to finish. 

If you want to make an impact with the next project on your list, deliver some good, ol’ honest value. That will make them remember your name! 

MANAGE YOUR REPUTATION WELL AND KEEP YOUR CUSTOMERS

‘It’s an endless struggle to keep clients. What do I do wrong?’ is often mentioned to me. In a market saturated with companies and services the need to hold on to clients that invest in you, your business and your services, is vital.

The help you’re looking for is at hand and guess what… it’s staring you right in the eye! In today’s world relationships can be fickle - it can make or break the relationship. Whether it’s personal or business orientated, the solution is in your hands.

Jacqueline Whitmore outlined the most important attributes a business and/or entrepreneur can have. One will be surprised to see that the 7 positivities she highlights are actually very simple - you only need to look at yourself.

Clients are after value for their money. What else! So we should take note that the moment you deliver the end result / product they expected the work as such is not at all over and done with. In fact, the most difficult part is only starting to take shape then. Of course it matters what you deliver, but HOW you deliver will have a lasting impact - and that’s a fact! Just look at what it took from you to cement the project: the time, energy and input from your side. I bet it was quite a lot. So why dump all that in one go with a ‘goodbye’ handshake? Make good use of this moment where the client is in the palm of your hand - all smiles and happy with what they’ve got. In other words… ‘strike while the iron is hot’! 

Continue to build on the foundation you so meticulously cemented. Show your clients you’re not a robot even though you have mechanisms and work like a well-oiled machine. I’m convinced many people will be pleasantly surprise with you ‘after care’ service. The focus point for companies is the project in hand. Before the current one is ‘ticked off’ they are already onto the next one. Therefore is you can provide them with a ‘human touch’ and make them sit up and see what your are about outside the execution environment my guess is they will take note - and THAT is what you want. 

Like I said earlier, the parts you have to provide are not that difficult. They are everyday parts of our life as humans that our parents most likely made sure we are aware of. I want to push the envelope here and say they are like the words ‘thank you’ and ‘please’. Now you tell me how often were you told as a kid to use those 2 words, hey?!

Jacqueline’s article is a quick read with a massive impact. Do your clients a favour today and have a read - they, and most importantly YOU, will benefit from it!

ONLINE REPUTATION MANAGEMENT

‘What exactly do you do?’ I was asked this weekend gone by. Once I replied the next question was ‘What is reputation management?’. So when I came across an interesting article today I thought to share it with you.

Our world we work in (and obviously live in) is so much different than a few short years ago. The work environment is not necessarily a room or rooms anymore in a building where you have people sitting together working and all your clients come to see you there. Even though many companies have such a location there is a brand new ‘extension’ which has no fixed address. I am of course referring to the ‘world wide web’ aka WWW. A place where one meets more people than ever before. And the best is you don’t even have to physically move to visit them.

Online presence is very fast becoming a way for potential clients / customers to ‘research’ you. It is here where everyone can read about what, how and when you conduct your business. It also is a place where everyone can say exactly what they think or feel about your company. As exciting as it may sounds there is also the part where it could all go very wrong for you. As we drive ourselves forward into a virtual world it creates opportunities for others to comment easily. As lots of people already found out this can be very negative sometimes for no or very little reason.

It is always interesting how slow people can be to dish out compliments and how very quick they can be to bombard one with negative criticism and abuse. This is most probable the nature of many and much easier to drag someone down specially once they feel that they are not lucky enough to be on a similar path or mission. People will be people no matter how much we wish for better behaviour towards us.

At this point the article I refer to made a lot of sense to me. Many out there is sceptical of being part of the virtual, WWW world – and understandably so too. One cannot be too careful. Diving into such an environment should be done with caution. Quite recently it was once again pointed out to me that whatever is ‘said’ (in written form) on social platforms, stay around for a long, long time. Actually, it doesn’t go away at all even if you delete until you’re blue in the face!

Luckily there are many people like myself who take on the task of managing someone’s reputation in the virtual world with a professional attitude – caring for their client and their clients’ reputation. From a business point of view it is very important to be frank and open with clients to make sure exactly how they want to be seen to others on the web. A thorough discussion is order of the day at the start to agree what should be put ‘out there’ for the eyes of the world to see. Also, how it should be said and when. Clients (everything about them!) are at top of the list of priorities – not just when working on a project, but afterwards too. The relationship will be cultivated and nurtured, because one cannot for a single second think about only the ‘now’ of working together.

If the client and their reputation is managed well and professionally it will reflect in a positive manner on the business and methods provided. Which in turn will incur a positive response all round. And that is what the aim is here – to create and deliver a standard that will be seen and experienced as a positive attribute to any business.

Take a few minutes and read the article I refer to on entrepreneur.com

Let’s hope if you read all of this you can see the positive side of taking on board a professional service to help you move confidently forward with your online presence!

CREATING WEBSITES FOR HYH MANAGEMENT

What was next on my to-do list for HYH Management? ‘It’s not rocket science what we need next, right?’ was put to me.

And if I thought that’s the only question to address immediately I was wrong! It just happened that one of the artists managed by HYH was in need of website too. Therefore it was double sites go go go!

I tackled the process the same as one would ‘bake a cake’! I know what that sounds like, but for me the principal is the important part here. You need ingredients. You need a recipe. You need a final product (one of those pictures in cooking books of the cake all beautifully done!)

So, here’s my ‘recipe’ that I followed to ‘bake’ these ‘cakes’…. the ingredients were as follows:

Brief, Groundwork, Creative, Growth, Launch and Continuation

THE BRIEF

With one part (the logos) in place one would think the next phase will just ‘fall in place’. Oh no. Not that quick and not that easy. A challenge though, which I always love.

It is imperative that you first need to talk about the look & feel. Although I had a good idea of what the company and the client stand for and how they would like to be perceived, there was still the need for a proper conversation so that I know I am on the right track for when I take to the ‘drawing board’ and start creating something. In this case the words slicksimple and striking came up immediately. (I personally like these 3 S-words!) Topics of discussion included their… target audiences, goals, content, resources and budgets. With a good BRIEF under my arm I went away to get the show on the road.

THE GROUNDWORK

Nothing is more important than planning. Once you work out a good plan it is much easier than to poke around in the dark. To kick the process off I did some research into sites of similar companies. I find it’s always good to know the competitors out there. This will eliminate duplication and drive one to be more creative. With mockups and a few ideas in my head a good brainstorming session with all involved delivered excellent results. I got some great feedback on suggestions for page layouts and usability. With the GROUNDWORK in place, it’s on the the next phase.

THE CREATIVE

I’ll admit this part is most probably my most exciting bit! The design part for me is a thrill! To configure colours, artwork and typography really get the CREATIVE ‘juices’ flowing! Visually the site needs to be appealing. Figuring out backgrounds, buttons and layouts to work across devices like tablets and mobile phones are exciting. Compatibility is a must in today’s world. It depends on the visitors which device will be used most so in this case it was very important that the mobile version of the site works smoothly. An outcome that I’m very happy with!

THE BUILD

Once armed with an abundance of visuals it is time to develop the site and make all the creative elements ‘come alive’. So it’s here where vision turns into reality. BUILDING a site with the given tools (however limited) of the chosen server can be really challenging. Nowadays there are so many servers to choose from that one is spoiled for choice. However, the client’s budget doesn’t always allow you to select your favourite to work with.  My motto is that it’s a server and I won’t let it control me – I will control it! Quite a bit of time can be spend manoeuvring and integrating the content. Understanding what can be done and not within the given server is order of the day. It can be frustrating sometimes, but the end result is what counts! And I believe I mastered it!

THE LAUNCH

This should be the most exciting part I think. However, it’s the most nerve recking for me. That moment where you click the ‘publish’ button for the LAUNCH is utterly worrying. I tend to test, test, test and test again! Make sure that links to external sites and email addresses work perfectly. There is nothing more embarrassing than finding out buttons to pages and other sites don’t work. I can’t stand that happening. Eventually the moment has arrived – and then… click! Voila! It’s live – and the site is kicking! I do like the bit where I can update the clients’ Twitter / Facebook / Instagram etc. with notifications that they are finally part of the web. It causes great satisfaction I will admit.

THE CONTINUATION

After a sigh of relief with the launch, the final part of this ‘recipe’ can be put in place – maintenance of the site. CONTINUING to update the content regularly with info and visuals is an ongoing service I provide. I keep an eye on how it functions and supply the client with SEO statistics of visitors: when it happened, from where and how often. Ensuring support (technically and creatively) in all areas is an important task and a great one too. It is very fulfilling to continue working within what I created. And great when the statistics prove that whatever I did was the right path to choose.

So, there – my ‘cake’ (aka website) is ‘baked’ (aka created) and ‘tastes’ (aka works) as good as the picture in the book! Or as they say… the proof lies in the ‘eating’ (aka looking)…

http://www.hyhmanagement.com

http://www.florenceblack.com