What would you use to mark your business territory in today’s world? Some will say it is your tagline, others may indicate it is your website, but to be honest, your logo plays the main part in your identity.
The Initial Thought
It is easy to end up against the proverbial brick wall when you need to make a decision on this piece of your brand puzzle. An obvious route to take is to ponder over it for a long time weighing up all options carefully. A lot of the time the price tag in getting one created is what stares you in the face. How much will it cost if it needs to be very colourful? What about the shape and size? All of these and more adds to the moment of where to begin. It can turn out to be a daunting task - especially if you’re not very designer orientated. Rest assure as there is no need to be overwhelmed by the idea.
The Starting Point
There is no need to scrutinise your budget to find the means to fork out loads of money to pay for a logo. Secondly, no need to assume it needs to be all singing and dancing. The main point should be to find a creative that resembles what your brand stands for. In other words a symbol that showcases your identity not only online, but also offline (in print for example). A suggestive start is to look at a flat/vector design. These can easily be simple and straight forward - a 2 dimensional design that has only 2 colours or even 3 for more impact. Of course you can decide on a 3 dimensional design if it fits your budget, but more about a decision like that later.
The Next Step
So now that you have an idea of what your logo should be like it’s on to figuring out how to get your idea on to paper. If you’re not a design guru then the hunt is on to find a person that can help you - just ask around. An alternative is to head over to a social site like Instagram and search for logo design/designers. Within seconds it’s likely you will find a huge bunch of people that showcase their handy work. Many will offer their skills either in the form of selling what they’ve done already or otherwise how to contact them for bespoke work.
If you are capable of nailing down your ideas/thoughts on paper yourself then you’re one step ahead. A professional will be able to complete the process by creating it within a software package that will delivery your design in a format you can use on many platforms.
A very important part to remember is that although you have your logo at hand to use everywhere, it is not here where it stops. As time goes by you will need to evolve. Not only within your company, but your brand identity in general. You have to keep up with competitors and trends. To think you can carry on with what you have for eternity is a big mistake. Be prepared that very soon the moment will (or should) arrive that you sit back, look at your brand identity and realise some changes are in order.
This links to what I mentioned earlier about spending a lot of money on your logo at the start. To evolve means making improvements. By altering and enhancing your logo it will cost some money (again) unless you’re capable of doing it yourself. Therefore the main point of creating your logo is a great foundation. Then you can easily add to it as time goes by. By setting out and having a super-duper brand stamp will put you in a situation where moving forward will be hugely expensive or even very difficult.
So be clever from the start. As long as you have a strong basis of what your logo should represents you will easily be able to tweak it here and there without any issues. Most of all you will be consistent with being at the front end and on par with those businesses within your genre.