YOUR SOCIAL MEDIA ACTIVITY vs YOUR HEALTH

There is that sound again… the indication of another notification from one of your Social Media platforms. Question is: what do you do?

Are you one of the 60+% of people in the world who immediately and impulsively grab your mobile and check that notification? If so, your dependency on automatically looking what the notification is about, may be an indication that you are suffering from what is called Social Media Addiction.

It is always easy to slap a label onto something, so even though it may seems straight forward, let’s dive deep into the what and why of this human matter.

WHAT IS ADDICTION

To kick start this article, let’s see how dictionary.com explains the word, or symptom (as it is often called): “Addiction is the fact or condition of being addicted to a particular substance or activity”. 

Take note, that the word activity is included in the explanation. After all, attending to your social feeds is an activity - something that are done fairly regular. 

WHAT ARE THE INDICATIONS 

Being spurred on by a post I read on It’s Time To Log Off it is clear that an overwhelming amount of people in the world are suffering from SMA (social media addiction). You may read this and think “oh well, this is not me”, but please take note: if you find it (rather) difficult not to respond to notifications by checking your feeds immediately or constantly recording/typing content for your sites, then it is time to wake up and smell the coffee. It is very possible that you are one of the 60+% in the world.

Let’s look at such a scenario from a different angle: how do you feel when you discover you have no signal to receive incoming alerts on your mobile device? That anxious feeling, together with not being able to post any content, can have a negative effect on your wellbeing. For instance, you may end up feeling down in the dumps, frustrated (to say the least) and/or even get really angry. These emotions, due to the lack of not being able to connect as such, spells danger. 

HOW TO COMBAT YOUR HABIT

There is a possibility one can argue that the existence of social sites are created to get you hooked. Albeit this being a very strong suggestion, take a minute and think clearly about it. One could easily find some truth in that statement. Going back to the explanation of addiction, hooked is exactly how people end up if they can’t leave their devices alone.  

Time, within the technology world, luckily moves at a speed almost as fast as light. Nowadays applications (Apps) are created to help people curb the time they spend on electronic devices. Assisted by those within the medical environments, these helpers are there to do exactly that. The crux lies within ones own decision to turn them on

The mere fact that institutions are making decisions to create electronic help, can be a clear indication that the statement about sites vs deliberate, obsessive behaviour may not be as far fetched as we want to believe. 

Changing the screen time  applications’ settings to on is one way to minimise your activities online. Another very simple, and effective, solution is to take a firm stand and cancel all notification alerts. Of course this can be seen by many as a drastic measure, but let’s keep our eyes on the longterm effects. There are clear indications that your health will improve when one exercise less negative emotions in life. Specially when it comes to the dependency on feedback such as likes from followers. 

Obviously, when one cancels a certain daily ritual, a gap is created and therefore the need to fill it is inevitable. Why not get back to good, ol’ natural remedies such as go outside and breathe in fresh air? Pick up a book, read and turn pages with your fingers (instead of swiping) and better still… talk to someone face to face. Let’s be honest, the possibilities are endless. It is only a matter of looking around and not focussing on a small screen in front of you. 

CONCLUSION

“I am going to take a hiatus from social media” is a line very often used in social media posts. However, are many of those really sticking to their words?

But that is exactly what you want them to do, you may say pointing your finger at me. Yes, that is what I’m on about - however, my questions still remains: Do They Really Do That?

My believe is that many online influencers/activists, etc. are confused by the words taking a break. Time and time again I witness regulars on social sites claiming the proverbial gone fishing scenario only to discover a few minutes/hours later they are in full glory, camera front facing and happily chatting away live to the world. And where do I see this happening? On various social media platforms that offers a stories or live function, where else! 

That  hiatus didn’t last long, right? “No, no, no, Evan, I am taking a break from publishing any work related content. I am away with my family at a beach resort. I am teasing your taste buds with the delicious food we’re eating?” Or the other classic: “I am building my personal brand on social platforms! Presence is what it is all about”.

I am afraid such individuals need to stop kidding themselves. That kind of behaviour is not leaving social media alone for a period of time. Purely because you change your content does not make it less of a habit.  Publishing your absence loud and clear is exactly what it should be. Stick to your guns - most importantly, show your audience you’re a sincere human focussed on many other opportunities than the matter in your hand

Content on platforms are important, don’t get me wrong. However, the content  is not what causes the addiction. The inability to see the wrong doing, is the underlining cause for concern, in my opinion. The bottom line is to first realise the habit and how damaging it is - and only then serious change can take place. 

I will leave you with some honest advice: Take A Well Deserved Break from Social Media and do Your Future Self a favour. Ultimately, enjoy the sunset views… taste the delicious food… have a great, fun time away from normality. It will do you the world of good. 

And finally a cheeky suggestion: share those taking-a-break-memories with us all by creating and publishing a digital album on your return. 

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, on LinkedIn, Twitter, Facebook & Instagram

And most of all… Thank You for reading.

PRESENT YOUR BRAND WITH PRIDE

‘What is the fatal flaw that prevents Brand Consistency when it comes to visual posts?’ This question from John Lim (@bemovingforward) whilst promoting my appearance as a guest on his podcast, sparked me to get you an answer. 

With workloads and to do lists as long as an arm, it is no wonder that many of us buckle under the weight and let our guard slip. Especially when it comes to being active within the various social media platforms. It’s understandable that between searching for projects, chasing payments and living a life, etc., something has to give

THE DOWNFALL

Unfortunately, the area in which we should not be lazy is how our Brand is being presented where everyone can see it. I would like to particularly focus on the many platforms where we post articles, blogposts, quotes and much more – yes, it’s none other than on Social Media. 

What is your main focus when it comes to being visible on Social Media? Everyone will yell content at me and they will be correct. Next, I will get bombarded with shouts of engagement and that will be followed by video, I’m sure. None of these are wrong, bad suggestions or irrelevant what so ever. In all honesty, nothing can be any closer to the truth. 

THE FEELING OF DROWNING 

Overwhelmed. Snowed under. Completely buried. Do these sounds like phrases/words that you would use to describe how you feel about Social Media many times? Not uncommon to even experience anxiety about it all. 

The question now is, what are you going to do about it? Or are you actually just going to let it be and you will struggle forth. Moving forward without tackling this issue, is definitely not a great idea. Actually, it is a very bad move on your part. So how can you elevate at least some of the stress?

THE BRICK WALL

For many this is the bit that is the cause of all the angst. Not only because you cannot be bothered about it too much, but for many, because you don’t actually know how to deal with it correctly. I am referring to the visually creative part of your posts.

Not all of us are graphic designers. Neither are we top notch photographers. To be honest, I bet many of you will say ‘I don’t even have a creative bone in my body’ when asked about this topic. 

Not having any inclination towards a creative eye is absolutely nothing to be ashamed about. Crikey, we are just human. 

I gather the obvious solution that immediately springs to your mind, is that of hiring a professional to look after your Brand Creatives. Easy - issue solved, right? Well, not for wanting to burst your bubble, that is easier said than done. There is one particular issue with that solution: costs. Perhaps you are lucky enough to have funds available so you can reach out to a professional designer and have all your creatives done in a flash. However, if like me, you most likely are counting the pennies carefully before you spend left, right and centre. 

THE HELPING HAND

A solution is at hand that can help to minimise this one section of your media activity. It is within your reach to cast aside your fear of being creative. You don’t have to show the world your inability of creating visuals that do not sit well within the parameters of Social Media platforms. 

Not all platforms have the same criteria when it comes to posting images. Luckily there are some platforms that share the same dimensions for images. If all were the same, then we won’t have any issues. The crux lies within fact that we should be able to post visuals with the correct size. 

It is here where many, in my opinion, show the lack of pride for their Brand. To post the same size image everywhere will show your lack of care and also prevent your visual to not be seen in its entirety. Hence so many times an important thought/section will go unseen purely because it is not visible completely. 

The secret, although not such a big secret at all, is using a very clever application (app). There is one for me that stands out head and shoulders above the rest. 

THE UNCOMPLICATED ASSISTANT

Having a mobile device is order of the day nowadays. It is designed to make our lives easier and to have at hand at all times. The App mentioned above is available on Mobile Devices (via a download from your mobile provider’s choice of store) and on your Desktop (again, to download via your Internet Providers’ choice of store). 

I am referring to the very useful Adobe Spark Post application. Having this handy App(lication) on your device and/or computer will definitely lend a hand when you want to spice up your post with a stunning visual. Very often we come across a thought or quote that we want to share with our audience. We also realise that it will perform so much better if it is accompanied by an image.  We are after all, constantly made aware that platforms favour posts with visuals. 

No need to neglect your wish anymore. Within a few short actions you can rest assure that your visual will be visible to many others the way the chosen platform intend it to be. 

THE TIME TO EXECUTE

Even as a non-creative human using the Adobe Spark Post application is easy. The simple menu layout of options can quickly be navigated to what you have in mind. Here are the options to create an original post if you don’t want to use some of the App’s templates. 

  •  BACKGROUND 

    For this you have 8 options - from using one of your original photos, or a plain colourful background (a Palette lets you keep your Branding in place by adjusting it to your Brand’s colour tones) through to a stock image.   

  •  TEXT

    10 options available which includes a selection of fonts (to keep your Brand consistent with your designated Brand font), colour (to align with your Brand’s look&feel), the size, spacing, opacity and many more. 

  •  LAYOUT

    An abundance of choices if there need to be more than one image within your post visual.

  •  EFFECTS

    To animate certain parts of your visual are at your fingertip (on your mobile device) or your desktop cursor. 

  •  RESIZE

    This option here is where the magic takes place. 35 options at a tap or click to choose from. Each has the Social Media Platform icon so there is not a single moment wasted figuring out which option will fit perfectly. It’s as easy as Bish Bash Bosh! 

These are the basics within the app. The desktop version has a slightly different layout to it all, but the principals are the same. It will honestly not take you long to find your way around and with regular use you will master it in no time. 

THE CONCLUSION

This very helpful app is easily the one mostly in use by yours truly. On numerous times I have used it whilst having a quick coffee on the go or during a commercial break while I am watching some show on TV. There are obviously many similar applications to choose from however, this one is by far my favourite.  

Originally, I had to consult my notes for the exact image dimensions to fit each platform I was creating a visual for. It took time and a lot of messing about to get it right. All of which added up and before you know it, I was wasting way too much time for my liking. We are all aware time is of essence therefor I was delighted to come across something that can not only enhance my visuals, but also cut down on my precious time. All in all, using this shortcut creates not only much satisfaction (for being creative!), it also leaves me with pride as I present my Brand to one and all out there in perfect shape.

Feel free to share, comment or send me a message if you can relate to this post. As always, if you have any questions, don’t hesitate to reach me here, on LinkedIn, Twitter or Facebook.

And Thank You for reading.