WHAT IS AN INTEGRATED BRAND PARTNERSHIP?

‘How can our company increases our revenue?’ is a question that often raises its head. Making money, also known as creating revenue, is after all what businesses are all about. The answer maybe simple, as in sell more, however that is often far more difficult than said. Particularly in today’s world that is saturated with businesses left, right and centre.

Solutions to overcome the difficulty in reaching that yearly target is order of the day. In other words, how can a Brand withstand pressure yet flourish and end up with a better ROI (return on investment) than 12 months ago? 

WHAT CAN BE DONE

Within the worlds of Brands and Brand Identities there lies an answer.  One word comes to mind: collaboration. One question though is, what does that mean? 

Fact of the matter is that trading on various platforms is becoming more and more popular and effective in today’s world. Therefore it is imperative to be visible and active on- and offline. This mean any platform where services and/or products are presented, explained and offered to customers.  It will be rather unintelligent not to make use of this opportunity to get more bang for your buck

To be more specific, the solution is Integrated Brand Partnerships. In short: When Brands Join Forces. 

WHAT IS IT ABOUT

Reading an article on the Econsultancy website made me put my thinking cap on and put thoughts to paper. The writer James Cristal explores 5 examples of where significant brands collaborated in order to not only increases customer retention, but also to increases revenue. 

Having a renown Brand is one thing, but having the insight to incorporate another renown Brand with your own is a great idea. Not only is a company going to maintain their popularity they are also going to enhance sales and create a magnificent user experience for their customers. And that, ultimately, is what differentiate a good company from a great company. 

WHEN DOES IT WORK BEST

Now that it has become more clear as to what such a Partnership is about, the challenge is to figure out a way of making it happen. It isn’t a matter of putting any 2 together either. There is no point in joining 2 Brands where one is like oil and the other like water - we all know that doesn’t mix! 

Coming from a Brand Partnership environment, I have on many occasions been presented with the task of blending 2 Brands that compliment each other and work well together. The difficulty isn’t in finding the two components, but it can be very tricky to find the right solution for the process to work. At the end of the day the relationship has to work very well so that both parties benefit. 

Therefore the major part in a Partnership campaign is finding the right creative solution. Working closely with both sides the main point is to find the reason for such an integration. Mostly it will be around exposure and presentation to customers hence finding a visual element that does the trick. After all, the task at hand is to grab the customer’s attention and supply an opportunity for them to participate and experience a great service. 

Let’s explore 3 different platforms and their different methods:

  • Broadcasting - Television Programme

    • placing the sponsorship element right up against the start and end of a programme part, but not within the commercial break 

  • Online - Website

    • placing the sponsorship application at a point within the site where it is most likely the customers would want to add to their booking/purchase

  • Print - Magazine

    • placing the sponsorship creative within the written article to draw attention to a reader with advice on how to proceed to obtain the additional product/service/information

In short, catch the attention of your customer at their most vulnerable moment. 

CONCLUSION 

At the end of the day, the purpose of any Partnership is to add further value to the customer’s journey. The best way to facilitate this feature is to offer a way for your customer to be exposed to another partner’s facilities, but without running the risk of customers leaving or forgetting about you as the host. Ultimately, offering them another service, but all within one place - Your Environment.

We have to remember that even though the aim is to provide equal traction for both sides, there will always be a primary and secondary entity taking part in any campaign. It is understandable that one platform will provide the main attraction where the second player will obviously be happy to participate because of the strong, possible winning end result. 

It is not a situation of one being better or more efficient than the other, but rather that of both realising that together they can reach a much higher level of success. For the best results it is imperative that these campaigns are executed seamless so that the customer are almost unaware of it happening. If this can be achieved, then you walk away with a win-win moment. It will also mean that there is a big chance the two players will partner again. Once it has become apparent that a collaboration works well, many occasions will be created to do it again.

Having quite a few successes under my belt within this field, I can say that it brings a great amount of satisfaction to all involved in a successful campaign. The exposure for clients’ products/services has been, is and will always be a plus factor. Many sales teams will be patted on the shoulders for instigating such a great win. Creative gurus will receive kudos for an excellent format and those who host the campaign will realise how important it is to work with others. Revenue of course plays a massive part, however the relationships built will persevere for time to come. 

Taking on the role of the one-stop-shop between all of the different parties that partake in such an exercise, causes me great pleasure. It is amazing to be able to coordinate various departments and bring a campaign together. Without my extensive knowledge I built up during many years, I reckon none of this will be possible. Needles to say, I thrive within the world of Brand Partnerships. Apart from anything else, it places me in a situation where I can upheld both Brands and their key messages. May it long, long lasts.

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

PUT ONE FOOT IN FRONT OF THE OTHER

… and You can put any mountain behind You. 

Sounds fairly simple, right? However, when it comes to getting the ball rolling for the year ahead, the desire may come easily until you realise the fact of the matter is, it isn’t always that easy at all.

Looking (at least) 12 months ahead at your work and life can and is quite scary. Even daunting for most people. So much so that the Goal Setting exercise is limited to only thinking about a few things that could be done in the months to come. 

The secret to fulfilling those ideas is not rocket science. The truth is that all one has to do is put write down those thoughts on paper or type it into a document. According to the Dominican University of California, close to 75% of people writing down/typing Goals had a much higher success rate of achieving them - in contrast to those thinking and/or keeping their goals only tucked up in your heads.

THE ROAD AHEAD

Where are You & Your business heading? Here is some guidance from Bob Proctor: “A proper goal provides the necessary incentive to grow in awareness - and every aspect of your life is a reflection of your level of awareness”.

What strikes me within these wise words are: Goal, Grow and Awareness. 3 very powerful points to take note of to make progress.

Personally, a lot has been picked up from working in a corporate environment for many years. One that stands out like the proverbial sore thumb is Goal Setting. It was great to be introduced to it years ago. Something that now comes natural and are done religiously at the start of every new year. In January thoughts are arranged into at least 3 Development sections: Entrepreneurship, Business and Personal. Setting out a strategy for each part of life as a professional working individual is order of every new year. 

THE SET UP EXERCISE 

To sit down and calmly spend time making decisions for the next 12 months is one of the most satisfying exercises one can do. It puts the future into perspective and creates a track that encourage the mindset to move systematically forward. 

A golden rule to follow is that of creating SMART Goals. Setting massive, almost out-of-bound Goals are, from a personal point of view, not that productive. It is good to be ambitious, however being realistic is a much better route to follow. 

Over-the-top Goals can easily lead to disappointment and discouragement. One can feel like a failure and that easily leads to negativity in thought and mind - something that should be avoided at all costs since being positive is a much easier way to live life and being successful. So, be SMART about your Goals. 

No need to agree on a huge list of goals either. The list can rather be short and sweet than long, tedious and impossible. Aim for around 3 to 5 per section.

THE CREATING PROCESS

Here we are talking literal as in creating the document which will lay out each Goal that will encourage you over the next 12 months to move forward and make progress - in both business and personal growth. 

Keep it plain and simple. A 3-pager landscape-layout with 4 columns each should do the trick. Give each page a heading that clearly describes what your plans are. Then head up each column too. The following column headers makes a lot of sense: Goal, Actions, Timescale and Result. 

Take each page at a time. Write a Goal and follow on to the 2nd column and then the 3rd. The 4th will be visited throughout the year and completed by the end of your 12 month cycle. Do this for each page you created and very soon you will look at a great lot of words that stare you in the face. It is so much easier to visualise what needs to be done and by when once you see it with your own eyes. People do tend to say why should I create a document? It’s all in my head in any case - trust me, seeing it in black on white cement it in your head and give your mindset a real good boost. 

To finish off this very important document it is imperative to Brand it. Add your logo. Use your company colours. Definitely use your company font. Make it your own. It is YOUR Goals for YOUR Company. Once again, each time you visit this document it will give you a sense of ownership. After all, it belongs to you! 

THE RE-VISIT   

There are people who (unfortunately) think that once they created their Goals it can stay in a folder somewhere on their computer. Their attitude of I am going to look at it only in 12 months from now is defeating the purpose. A regular visit to this document will not only refresh your memory it will also make it clear where you are with those goals as the year go by.

A healthy suggestion is to add at least 4 reminder dates to your calendar. Every 3 months is good timing. This will give you enough time to get on with business in general and easily let you cast your mind back to what you have achieved and where you are in making progress. Here is where column 4 gets the action. Note down the date your visit takes place and next to it whether you have already accomplished, slightly progressed or still have to work on the particular Goal. 

Quarterly visits will also help a lot at the end of your 12 month cycle to see the full picture with no need to open your diary searching for accomplishments or wreck your mind when you actually demolished a goal. 

THE FINAL FRONTIER 

Time flies by so quickly and before you know it a year would’ve past. The moment of truth will be facing you. The last Goal visit of the year will be upon you and you will need to be honest about what you wrote months ago. 

The possibility exists that certain sections of your Goal Setting document will still not be completed. Don’t stress about this. Circumstances change all the time. There could be a very good reason (lets hope so) for a Goal to be still outstanding. If it is still relevant to your development don’t feel ashamed to add it to the next bunch for the year to come. 

CONCLUSION

Every year your Goals’ intensity will increase. Your aim will be higher than before. You will most likely put a bigger demand on yourself and your business. Don’t let it deter you. As mentioned before, there is nothing wrong with being ambitious. Nothing prohibits you from setting the bar a notch higher than last year (actually, it is a very healthy approach). The important thing is to continue to set Goals. Continue to visit them regularly and be strict about them. At the end of the day it’s up to you, but having these milestones set out loud and clear will help you with you strategy towards success.

To be brutally honest with you, Now Is The Time to get going and set out milestones for the next months ahead. Good luck with your Goals! It will be worth it every time - I promise you that! 

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram

And most of all… Thank You for reading. 

HOW DID YOU DO THIS YEAR?

It’s upon us. Yes, we’re about to wave ta-ta to 2018. 

As we sleigh (!) towards the end of another year, some very important action should be imposed on oneself. This is the time to take stock of our development during the past 12 months. It is also the time to be brutally honest with oneself when assessing the dos and don’ts of the past year. Well, I’m happy to share with you how I did…

WERE MY GOALS REALISTIC?

Setting goals for the immediate 12 months to come is an exercise I categorically do ever year. It actually is a very exciting activity that happens within the first week of the new year. The start of 2018 was no exception. Now with the end in sight it is time to evaluate those milestones.

The overall conclusion is that the goals set out were realistic and probable. In hindsight, to be honest, the odd one was a bit too conservative. Then again, it cancels out the one here and there that was over ambitious. All in all, the general consensus is that my 12-month vision was pragmatic and reasonable

All in all, many more similar goals with a few spanners thrown for next year. 

WERE MY ACTIONS PLAUSIBLE?

Even though ones goals can easily be realistic, the next step in the process is crucial. This is the next move within your path of reaching a goal.  Manoeuvring forward is, can be and most certainly will be, difficult. 

First, and foremost, the question jumping out is… were the limits pushed out all the way? Did you really put shoulder against the wheel and dig your heels in deep? As with every step of reconsolidating your goals, one has to be brutally honest with oneself.

Personally and to the point, the answer is: Yes, but Could’ve Been Better. The pushing was mostly intense, the dedication was there, but there were moments when dealings with goals were way too conservative. Even though I am in general a very positive person, motivation seemed to drift away from time to time. The desire to get back on track needed an efficient amount of energy to get ones’ mojo back. That time spent could’ve been put much more towards chasing and following up on possibilities. 

Lesson learned that focus on time management should be taken far more seriously in the new year. 

WERE MY PROGRESS ACCEPTABLE?

Step 3 within goal setting is the actual physical part of it all. This is where the action really takes place. Milestones is what it is all about. When you pen your vision for the months to come it is very important to add dates of when a goal should be completed. Yes, it’s tough, but without it a goal is only a dream without a plan. 

Luckily, most important goals were hit at the right time due to my action steps being thoroughly in place. One such a step was to sign up a client from the USA which materialised within the timeframe set out.  Hitting the right target moment is incredible. It causes much happiness and drives ones desire to go forth and be more productive. 

I also believe in the saying… trust the timing of your life. This quote is not to be dismissed as being lazy or show a lacklustre attitude.  Some goals did seem to become out of reach throughout the months. However, just as I thought I may not complete those, they were achieved - albeit at a much later stage as originally set out. Best is they came together fairly out of the blue.  So remember… Magic happens when you do not give up, even if you want to. The Universe always falls in love with a Stubborn Heart. 

Let’s remember that Patience is a Virtue. 

WERE MY OUTCOMES SATISFACTORY?

The last section of your yearly, very important exercise, should be the most exciting part. To get to that level of euphoria you need to have been committed to having a fierce mindset. Your mindset must be driven by your desires at the start of penning your goals. Focus is a crucial part of not only getting things done, but being in command of your thought process. 

My outcomes at this stage of the year are both acceptable and surprising. I am happy that the element of surprise raised its head. It often does, so one must not ignore the possibility of the odd thing coming along without any warning. 

The additional (surprising) achievement came in the way of a request to appear as a guest on a well known podcast. This was most certainly not on the cards - and, honestly, I didn’t even thought of it at the start of the year. However, luckily the forces to be dealt me this amazing card. Best of all is that I grabbed the opportunity with both hands and successfully stepped into a brand new world. The reactions of people via social media and in person were fantastic. It didn’t end there though… I am already booked (for mid January 2019) to record another appearance on a different show.

The end result of some goals that was less satisfactory is not the end of the world. I don’t consider I failed my goals because I didn’t travel as much as I wanted to or didn’t do as many courses as I thought I could. The same is to be said for attending local networking events and adding another tattoo to my collection. Saying that, I did however attend courses, webinars and online discussions efficiently. My travel was sufficient and I have met and connected with a few most incredible people that is now firmly part of my community. For not getting the tattoo… well, the closure of my favourite tattoo parlour in Minorca was totally out of my hands. 

A golden rule is to be Prepared for the moment Opportunity knocks. 

CONCLUSION

Drawing a line under one set of goals is great - and opens up the door to set another lot of possible achievements. Looking back and realising that the outlook for the year gone by was on par with ones’ desires is very motivating. And that is where you want to be at the end of a year. Let your motivation for doing even more and even better next year drive you forwards. Precisely what I will be doing within a few weeks. 

Now is also the right time to get the ball rolling for next year. Don’t wait until you hit January to get your ducks in a row for what your goals are going to be. Start your thought process before you hit the Christmas Season (that way you can enjoy the festivities with family, loved ones and friends guilt free). Bullet point your initial thoughts now. Make a start rather sooner than later. And that is exactly where I am now. 

I am taking the lessons I learned from 2018 and applying them to my outlook for 2019. Since I mentioned the issue with motivation, it is obvious that it will be seriously addressed. Time management is another part that I will look at and be far more bold about. One other aspect that I will need to work on is that of being far, far too hard on myself. A certain amount of toughness is desirable, but going over the top with demands on yourself is not good. 

To be realistic was again a good move this year, so more of that to come. Basically, if I could (for example) achieve building relationships as I did this past year, nothing is stopping me from forming even more ones next year. Adding great people to my list of acquaintances will be inspirational to say the least. I will also keep a much more open mind when it comes to surprises. 

I am looking very much forward to 2019. Kicking off a New Year with a Clean Sheet. My mind is already set to achieve a lot, even though I have no idea what the new year will bring. But that’s the beauty of it all. If we knew what was coming our way, life will be quite boring and easy. And who wants that? Most definitely not me and I’m sure You don’t want it either. 

Here’s wishing you an Incredible Festive Season! Have a Very Merry Christmas and take time out and spend it with all the wonderful people in your life. If your loved ones are unfortunately not near, don’t forget to call, text/SMS or even send a card. 

Most of all… Let’s hit 2019 with roller blades on! See you on the other side of December 31.

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, on LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

HAVING A PLAN IS EVERYTHING

How many topics are there on your to-do list for 2018? Far too many? ‘Of course!’, I hear you say. It is common knowledge that all of us struggle with tasks at some point within our busy schedules.

Having a list of tasks as long as your arm means that we easily feel overwhelmed, stressed and even depressed about getting things done. Again, it is common knowledge.

WHAT TO DO NEXT

Since it is the beginning of a new year, I reckon we all have some plans for the next 12 months. However, the question is, how will those plans turn out? It will be a miracle if some, leave alone all, of our good intentions actually manifest into reality, right?

There is a solution at hand. You can create your own miracle. Not wanting to sound patronising, it’s an easy one. What you need is a Structure. Also known as a Plan - a Plan of Action. 

HOW TO MAKE YOUR PLAN

I came across a blog entry by one of the world’s best leaders, Tony Robbins. He has put together a post outlining the top actions to follow for creating, what I call, your winning plan. How Can I Create A Compelling Future is a short and very powerful article about how you can achieve what you want.

Before you think ‘oh, here we go again with goals’ do yourself a favour and click on the link to that post. You may be pleasantly surprised at what you find. It truly is short, sharp and to the point. In other words, easy-peasy!

I am in absolute agreement with Tony. The secret also for me lies within writing down what you want to achieve. Start by asking yourself:

  • What Do You Want?

  • Why Do You Want It?

Once you see your aims in black on white, it will be much easier to remember and accomplish them. Many people think they will keep it in their minds only to find a few days down the line, they can’t remember some, if any, of it. 

WHERE TO BEGIN

Either grab a pen and paper or let your fingers do the walking on a keyboard. The best way to start is with the word SMART. Yes, you have to be smart about it all, but that is not exactly what I mean in this case. SMART is short for a 5-set Law Of Principles.

Each letter should be used as the starting point of one principal. In short it stands for Specific, Measurable, Achievable, Realistic and Timeframe. Tackle your aims and apply these 5 principals to each and every one of them.

Once done, you will have a clear vision of where you are heading. It will also help you to maintain a strong flow once you start to take action with what you want.

Next up is a brilliant suggestion by Tony. You may find that you have quite a few things in mind so your list could be a bit lengthy. Now is the time to be brutally honest with yourself. Follow Tony’s 3 Steps and you will end up with a concise and very definite version of what you’re aiming for. 

CONCLUSION

When done, pat yourself on the back since You Have Done It. Yes, you have put shoulder to the wheel and created a set of realistic desires for the next year. Massive Kudos from me to you! Congratulations.

Even though you have not started the race and is by no means close to the finishing line, you are in your starting blocks. You are Ready to kick off in a major way. You can see the track all lined out in front of you with your very own eyes.  Basically, You Are Set.

Now is the time to shoot out of your starting blocks and start running like hell. So, let’s Go. It’s all action from here on.

I personally wish you the best for the road ahead. Even if you slow down somewhere along your journey, the main point to remember is to Keep Going.

You. Can. Do. It.

Feel free to share / comment / send me a message if you can relate to this post. As always, if you have any questions, don’t hesitate to reach me here, on LinkedIn, Twitter or Facebook.

SO HERE IT IS – DECEMBER AGAIN

Another Festive Season (for some not all) is upon us which means the End of Another Year. How does that make you feel? Are you happy with the progress you’ve made over the past 12 months? Or are you rather frustrated and disappointed with yourself?

REACHING THE FINISH LINE

When we kick off the race at the beginning of a year, we usually are full of beans and very excited. Our motivation is on high alert and many times we hardly lack any confidence. After all, it is the beginning of something new.

Then time flies by quickly and before we know it, we are staring the finishing line in the face. All of a sudden it is time to Take Stock and Evaluate the 12 months gone by. This situation can cause as much stress as delivering all the food, at the right temperature, to the table for Christmas Lunch.

Like it is in the world of cooking, I believe the proof lies in the eating. Therefore, may I invite you to my 2017-Lunch?

MY 2017 ACHIEVEMENTS

As you may know, I am a great believer in Setting Goals at the start of a new year. Seeing them in black on white is much better than visualising them in one’s mind. Of course, this year has been no exception. Here is a breakdown of my Goals (set within 3 sections) achieved:

  • Entrepreneurship Development
  1. Mentoring Startup Business owners locally proved successful and very satisfying.
  2. Education continued via Online Courses and reading 5+ Inspirational Books.
  3. Landed a Work Opportunity abroad.
  4. Completed my detailed Research successfully for another Business Venture.
  5. Accumulated suppliers via local Business Exhibitions. 

  • Business Development
  1. Social Media sites received a mini Re-brand.
  2. New Updated Logo was implemented.
  3. Branding completed for the new Business Venture.
  4. Social Media activities and engagement increased as set out.
  5. Strategies for Online Reputation was adhered and stuck to.
  • Personal Development
  1. Creativity increased via Design and Photography.
  2. Health and Fitness increased dramatically.
  3. Managing my Thought Process was tough, but I kept it positive 90% of the time.
  4. Building New Relationships took a massive Positive turn.
  5. Even though not all locations on my Travel List were visited, a brand new summer location, El Masnou, was discovered; a repeat weeklong visit to my favourite Balearic Island, Menorca, took place and, of course, Barcelona (a top favourite city) was visited again for a week.
  6. Learning a new foreign language and adding a tattoo to my collection were unfortunately not achieved.

MY 2017 SOCIAL MEDIA ENGAGEMENT

As mentioned, I set out to connect and engaged more with people via Social Media platforms. This has turned out to have an incredible Impact on both my Business and Personal Development.

Reaching out to other likeminded individuals has not only provided me with stimulating Mentoring Advice, but also cause my Confidence to rise quite a few levels. Conversing with people like Ryan Foland, Clinton Senkow, Cherie Aimée, Dennis Brown, Zach McArthur, Harry Petsanis, John Lim, Winnie Sun, Susie Ippolito, Jeremy Slate to mention a few, is proof that Social Media is a great platform if used appropriately. All it takes is to be social – after all, these sites are exactly what it says on the tin.

MY 2017 GRATITUDE

It is with great Happiness and Thanks that I end this year. I am fortunate to have received many audience responses on my sites and blogposts. At the end of the day the proof really lies within the eating. Many Thanks to all of you for your likes and comments. You have made my year!

MY 2018 OUTLOOK

Ending the year on such a high, has already given me energy to start thinking about next year. My thinking cap is on and quite a few Goals are already being set out to tackle another 12 months.

Nothing beats having a structure in life, work and beyond. Once you have set out what you want to achieve, all that is left is to Focus on your Future.

Here’s to another year, another set of Goals and another bunch of Achievements. And to be honest, I cannot wait to tackle 2018 by the horns and Get Going.

Here’s wishing those that celebrate the end of the year with a Festive Season, a Very Merry Christmas

BEING A MENTOR

Have you ever been stuck in a situation not knowing which way to turn? Or maybe you tried various ways already, but still not moving forward much? My guess is the answer is probably yes. Most of us, if not all, have experienced the proverbial brick wall at some point in time.

A recent read from Jeffrey Hayzlett, Top 3 Traits of a Good Mentor, sparked writing this post. He makes a great point, or three, about what it is and should be like to have someone guide you along your way to move forward.

SEEK

It took me around 20 years of grinding behind a desk for someone/some company to realise that the 9 to 5 culture isn’t satisfying anymore. It made me realise though that I was extremely lucky to gain an enormous amount of experience along the way. Moving from one position to another over the years I was able to take with me any new found learnings and enhance the next position.

Therefore when I finally left the building for the last time at the end of May on a sunny day in London, I knew that it will be a huge mistake to just sit on the information I have within me. Something had to be done about it hence Mentoring became a focus point. To quote Jeffrey: “Good mentors are always willing to share what they know - with anyone who asks". Moving forward a couple of years and I am blessed to be in a situation where I am being given great opportunities to lend a hand and help others

SHARE 

My bible of experience covers a fair amount of different topics related to being in a business environment. Therefore it is not that difficult to assist mentees with various issues they’re experiencing.  As a person who constantly broaden his horizons regarding new aspects of what makes the world go round, all questions can be tackled and answers can be delivered. 

For instance. of late Social Media Management is a hot topic. For the generation that did not grow up with it, it is overwhelming. There are quite a lot of people that have little understanding of how it works. They also are amazed by the fact that online platforms can be used as a great marketing tool. This may sound strange to many, but as I always do, looking at it from my clients’ perspective, it makes total sense. 

On the other side of the scale, the younger generation of mentees struggle with a marketing strategy or even their online reputation even though they fully know how to handle social media platforms on a personal level. Again, a topic that can easily be explained and a strategy can be put in place. Being on social media as yourself differs from being there as your business brand. 

SUPPORT 

All aspects of Mentoring is exciting, but one part that stands out is the initial research or investigation surrounding a new mentee prior to the first meeting. Looking around the web for their social visibility gives one a great insight into how they think. That is, if they have an online persona. Contrary to popular belief there are people around who shy away from being electronically social

The starting point usually is around what is (or not) already out there for all to see. Starting with each existing section from visual presence (avatars, videos, photos, etc.) right through to the writing of posts or captions. As an outsider it is easy to pick out spelling mistakes or layout issues - not to mention the phycological effect colours can have on readers.  

Feedback is easy to give - however, it is completely useless without any valuable input. Again, Jeffrey is 100% correct: “A good mentor is further willing to provide concrete and constructive feedback”.

As always, looking at the evidence should be from the mentee’s point of view. After all, the website or social feed is not yours so it should not be about you and how you want it, but what will work best for the mentee’s brand. Mentoring is about helping and giving advice. If there is the need for introducing new learning curves, the Coach in me will take over - but let’s leave that aside for another post.

Continued support is most of the time wanted by my mentees. A request that fill one with excitement and warmth. And appreciation. 

CONCLUSION

To be able to distribute what one has learned can only be described as one of the best satisfying aspects of life. 

On a personal level it:

  • broaden insights 
  • cultivate relationships
  • awoke mutual feelings of respect
  • create being seen as an expert 
  • makes one an influencer
  • allows one be a contributor 

Giving branding and/or marketing advice it most certainly doesn’t matter that much which niche/field in the market the mentee is in. What matters is to master their needs to better themselves and their brand. At the end of the day, one is not expected to know their market inside out - one is required to guide and lend a helping hand. 

Mentoring has opened so many doors for me and the believe is that it honestly will open many more in the future. This part of being an Entrepreneur is what drives one forward. The only downside, if one can call it that, is always saying yes when a potential mentee knocks on your door and asks for help. Then again, one always has time. There is no such thing as being too busy - prioritize your workload is all it takes to have a full, productive business and life.

Feel free to share, comment or send me a message if you can relate to this post. As always, if you have any questions, don’t hesitate to reach me here, on LinkedIn, Twitter or Facebook.

And Thank You for reading.

YOU CAN DO IT. WHOEVER YOU ARE.

Does that feeling of I won’t be able to be my own boss. It’s not for me ever crosses your mind? Do you think you’re not bold enough? Think again and read this blogspot - it truly is an eyeopener. I promise you.

THE THOUGHT

On face value it is more than often believed that one needs that special personality to start a company or business. We look around us and see many people that made an executive decision in their lives and branched out on their own. One easily admire them from afar with a touch of jealousy and envy thinking: if only I could. And then the doubt and insecurity steps in and poof! the dream is over (even before it really began). 

THE DREAM

Yes, it is true that many owners of businesses are bold, brass and brave. They tackle clients and work ethnics without hesitation. They grab opportunities with both hands and nail yet another successful deal in a flash. However, there is a surprise install for many that look up to entrepreneurs and self made millionaires dreaming that they wish they were one of those… Reading that blogpost by Kim Wills was a revelation. In astonishment one sat there going really? seriously? I don’t believe this!

Starting out on your own is daunting. Of course self doubt will rises it’s head many times. So if you’re not the world’s most outspoken and brassy person it is even easier to give up long, long before you really start out. The good news is that it does not matter if you’re an introvert. From the post you’ll see that a huge amount of successful people (in business and entertainment sectors) are just that: introverts. We may not know the exact ins and outs of being one, but in general we are au fait with that kind of personality. So there you sit knowingly that you fall into that category - hence the I can’t or I won’t be able to crosses your mind. To be totally brutal here with you: stop right there. Because you are wrong. You. Really. Are. Wrong! 

THE GET GOING

From a personal point of view I can tell you that deciding to take the redundancy money and run (out of the building… out of the corporate environment) was first easy, then worrying and finally exciting. Still being very much at a start up level, reading confirmations like this from Kim cement believes within oneself. This post will be a mantra to return to whenever the feeling of failure comes to the surface in the future. The link has been saved to my home screen for easy access. Certain sections are highlighted for quick reference. At the end of the day one is not going to live life without it anymore. Ok, so it sounds quite dramatic, granted. And whilst in this mode, let’s share with you that the contents of the post will not only be applied within a work environment - oh no. It will be taken to a total different level: life in general. 

From this read we can see that whatever type of personality you have, you can do it. You can be who you want to be. You can do what you want to do. From now on when you read about influential people who are successful and branching out more and more everyday, count yourself amongst them. Tackle the proverbial bull by the horns and get going. Stop being held a prisoner by negativity. At the end of the day it’s all only in your mind. So what if you perhaps need to do some extra work or input. The guarantee is there that even those that find business ideas come easily, will have something somewhere within them that will throw a spanner in the wheels. All of us can benefit from Kim’s advice. 

CONCLUSION

So let’s take his words onboard. Start building the who you want to be. Today is as a good day as any other day. Upwards and Forwards. With so many news bulletins about people being taken away from life it’s obvious time is of essence. We need to Take Action. It’s not a situation of now or never. There is only ONE situation: NOW.

Please share, comment and get in touch if there is anything you can contribute. Perhaps there are even issues we can work out together. 

DOn’t quIT

THE ROAD AHEAD

Where is your business heading? Now that you’ve started what are you going to do with it all? Here is some guidance from Bob Proctor: “A proper Goal provides the necessary incentive to grow in awareness - and every aspect of your life is a reflection of your level of awareness”.

What strikes me within these wise words are: Goal, Grow and Awareness. 3 very powerful points to take note of to make progress.

Personally, a lot has been picked up from working in a corporate environment for many years. One that stands out like the proverbial sore thumb is Goal Setting. It was great to be introduced to it years ago. Something that comes natural and are done religiously at the start of every new year. Taking a couple of days for the New Years celebrations to wear of and by January 3rd thoughts are arranged into at least 3 Development sections: Trading, Business and Personal. Setting out a strategy for each part of life as a professional working individual is order of every new year. 

SET UP GOALS

To sit down and calmly spend time making decisions for the next 12 months at least is one of the most satisfying exercises one can do. It puts the future into perspective and creates a track that encourage the mindset to work systematically forward. 

A golden rule to follow is that of creating SMART Goals. Setting massive, almost out-of-bound Goals are, from a personal point of view, not that productive. It is good to be ambitious, however being realistic is a much better route to follow. Over-the-top Goals can easily lead to disappointment and discouragement. One can feel a failure and that easily leads to negativity in thought and mind - something that should be avoided at all costs since being positive is a much easier way to live life and being successful. So, be SMART about your Goals. 

No need to agree on a huge list of Goals either. The list can rather be short and sweet than long, tedious and impossible. Aim for around 3 to 5 per section.

CREATE GOALS

Here we are talking literal as in creating the document which will lay out each Goal that will encourage you over the next 12 months to move forward and make progress - in both business and personal growth. 

Keep it plain and simple. A 3-pager landscape-layout with 4 columns each should do the trick. Give each page a heading that clearly describes what your plans are. Then head up each column too. The following column headers makes a lot of sense: Goal, Actions, Timescale and Result. 

Take each page at a time. Write a Goal and follow on to the 2nd column and then the 3rd. The 4th will be visited throughout the year and completed by the end of your 12 month period. Do this for each page you created and very soon you will look at a great lots of words that stare you in the face. It is so much easier to visualise what needs to be done by when once you see it with your own eyes. People do tend to say why should I create a document? It’s all in my head in any case - trust me, seeing it in black on white cement it in your head and give your mindset a real good boost. 

To finish off this very important document it is imperative to Brand it. Add your logo. Use your company colours. Definitely use your company font. Make it your own. It is YOUR Goals for YOUR company. Once again, each time you visit this document it will give you a sense of ownership. After all, it belongs to you! 

VISIT GOALS

There are people who (unfortunately) think that once they created their Goals it can stay in a folder somewhere on their computer. Their attitude of I am going to complete it only in 12 months from now is defeating the purpose. A regular visit to this document will not only refresh your memory it will also make it clear where you are with those Goals as the year go by.

A healthy suggestion is to add at least 4 reminder dates to your calendar. Every 3 months is good timing. This will give you enough time to get on with business in general and easily let you cast your mind back to what you have achieved and where you are in making progress. Here is where column 4 gets the action. Note down the date your visit takes place and next to it whether you have already accomplished, slightly progressed or still have to start on the particular goal. Quarterly visits will also help a lot at the end of your 12 month cycle to see the full picture with no need to open your diary searching for accomplishments or wreck your mind when you actually demolished a goal. 

FINALIZE GOALS

Time flies by so quickly and before you know it a year would’ve past. The moment of truth will be facing you. The last Goal visit of the year will be upon you and you will need to be honest about what you wrote months ago. 

The possibility exists that certain sections of your Goal Setting document will still not be completed. Don’t stress about this. Circumstances change all the time. There could be a very good reason (lets hope so) for a Goal to be still outstanding. If it is still relevant to your development don’t feel ashamed to add it to the next bunch for the year to come.

CONCLUSION

All of this may sound easy, but it is not always like that. Every year Goals’ intensity will increase. Your aim will be higher than before. You will most likely put a bigger demand on yourself and your business. Don’t let it deter you. As mentioned before, there is nothing wrong with being ambitious. Nothing prohibits you from setting the bar a notch higher than last year (actually, it is a very healthy approach). The important thing is to continue to set Goals. Continue to visit them regularly and be strict about them. At the end of the day it’s up to you, but having these milestones set out loud and clear will help you with you strategy towards success.

Even though we are in the middle of the year right now and you may realise there is no such document called Goal Setting 2016 don’t wait until the start of 2017. Get going right now and set out milestones for the next few months at least. Or if you prefer, start a 12 month cycle now. No one but yourself can decide when to start. Now is as a good time as any other time.

Good luck with your Goals! It will be worth it every time - promise you that! 

 

SHOW YOUR TRUE COLOURS

Take a look around you - what do you see? Well, a multiple of objects I reckon. Most importantly, even without taking much notice, you see colours. An abundance of them everywhere. 

How do you go about choosing which colours to use for your business? Do you settle on some because they are your favourites? Or because someone suggested particular ones since you always wear it or it forms part of your home decorations? The important fact here is to take note that there are much more than colours than only liking them.

EMOTION

It’s long been know that certain colours evoke certain emotions within us. When we do find ourselves in surroundings that is predominantly one colour we do feel somehow different. We may not realise it there and then, but when you leave that place a certain emotion could easily hang around and influence you - or rather your subconscious. From spending time being surrounded by i.e. the colour orange, you could easily walk away feeling happy and cheerful. 

REACTION

There are also times that you wear a specific colour and feel that others around you treat you slightly different this time. Even though it is your trusted circle of friends/family, there is a notion within you that something is slightly different today. Similarly when you attend a function or event - perhaps all the officials at the event are wearing red shirts. From the moment you entered the room and was greeted by someone in red, you seem to have energy and being excited (more than expected) to attend. As you are confronted by a sea of red your energy level rises to an extend that you walk away praising the event and even promise to return next year. 

FAMILIARITY

You do have a favourite colour, don’t you? So why is it your favourite? Purely because since childhood/teenage years your bedroom walls were covered in it? Could it be that the specific colour evoke the feeling of comfort and ease? Quite possibly because you can relate to it. Even if you are quite a few years older by now you may still feel affinity towards your childhood favourite albeit the tone has changed a lot since you’re more grown up by now. Still, the basic colour is the same though. I bet my 13 year old god daughter will still have a passion for reddish colours years from now. It will remind her of exciting times spend in her red bedroom as a child.

YOUR BUSINESS - YOUR MESSAGE

When it comes to business the above mentioned topics should be your guideline in how you want to be portrait by customers and clients alike. Hence the reason it is very important to think clearly and objectively about which colours to use in your profession. Colours will say a lot about not only your business etiquette, but also the identity of your brand. 

Be very clever in making this choice. Have a good understanding of your brand before you start the process of creating a logo or adding colour to your font/typeface. You need to figure out what emotion you want to wake up in potential customers. Make sure you know how you want your clients to react when they enter your showroom/saw your logo. Very importantly you need to research your audience/market and make them feel comfortable when dealing with your service or using your product. 

At the end of the day the colours you decide on should create a feeling within potential customers and clients that make them notice your business. To stand out from a crowd nowadays is not an easy task, but you need to push hard so that you do get noticed. Link your tagline to the subconscious signals your colours send to clients. Bring it all together and form a strong bond with those that you want to attract to your business. And one of the best ways to do this is to pick 2 or 3 emotions from the colour emotion chart above that represent your business attitude and I’m sure you’ll be well on your way to attract the correct crowd.