HOW TO STAND STRONG AND DELIVER A POWERFUL MESSAGE

What will you do with any given opportunity for your business? Obviously you will grab it with both hands and go for it. So what if that opportunity is to take to The Stage and Speak Publicly? Do you have what it takes to get up in front of a crowd and talk out loud?

THE INVITATION

Attending networking events has become a regular activity for any entrepreneur. It’s the perfect platform to meet likeminded people which share the same passion as oneself for business. Needless to say that when the invite came via the first email opened on a Monday morning to speak at an event, it was a no-brainer to reply with an affirmative, Yes! 

“Don’t you find that kind of thing very daunting?” was the response from some close friends. To be honest, perhaps because of a mindset that is slightly different from the norm, it is not a scary thing at all. Actually, their is a huge feeling of satisfaction to share publicly one’s knowledge and the approach to one of the loves of my life: that of being an entrepreneur. 

When I came across a superb article in Forbes under Leadership, Want To Be A Better Public Speaker? Do What The Pros Do written by Susan Tardanico, the immediate need arouse to share my public speaking ethics. She most definitely speaks my kind of language. To get her point of view on Public Speaking follow the reference link at the end of this article. Her process is very similar to mine. So on that note, let’s get to work on the nitty-gritty of a creating a striking presentation. 

THE PREP STRUCTURE 

Establish first off from the organiser what is required, where and when you should be ready for action. Once the practicalities are out of the way the time has come to put on that thinking-cap and get some thoughts together. 

  • Purpose

    - An effective way to start is to have the end of your talk in mind. Basically, the message you want to get across.

Deciding on the topic/s can be tricky depending on if it’s been covered before or if there are so many aspects to cover that there will not be enough time.  

  • Simplicity

    - Don’t complicate your message.

Pinning down some ideas take a bit of time, but in the end the motto keep it short and sweet prevails and then the framework for the talk will be done. All that is needed now is to put some meat on those bones and you’re almost there. 

Next up is to create some captivating imagery to accomplish your talk and most of the hard work is in hand.

  • Visuals

    - Be very aware of the perils of your Keynote/Powerpoint show-and-tells. Keep the amount of slides to a minimum - and, very importantly, Do Not Repeat out loud what is written on your slides. Slides are there to cement your speech not the other way round.

THE REHEARSALS

There is the notion that you should follow the rule rehearse rehearse rehearse and that is good. Even the phrase practise makes perfect, come to mind. However, there is also the notion that to over rehearse can kill some very important aspects of public speaking: the authenticity and energy. Saying that, preparation is vital. 

  • Video yourself

    - Recording yourself whilst rehearsing is an excellent way to watch yourself perform. You can then get a great idea of how you will come across to your audience.

  • Mixture

    - Be careful not to be a boring speaker. Avoid sameness at all costs. The last thing you want is for your listeners to get bored and tune out / disengage - or even worse, get up and leave the room.

Of course it is great to talk to an audience without any notes in hand, but rather have some pointers with you (or use your slides as reminders) to refer to than ramble on and deliver a bunch of words without any enthusiasm. If there are a few days at hand before going live it’s good to have a run-through once a day. Obviously if time is not on your side, more effort is needed as often as possible. 

If you’re familiar with the venue where you will speak at, then even better. If not, make sure to arrive some time earlier than you should to have a good look around the room/auditorium to get the feel of it’s layout and size. Walk about on the stage too so you get use to the acoustics and vision from the stage.

Prior to taking to the stage it is essential to do a complete run-through. Specially to check and double check the available technology. Nothing is more disappointing than a failing monitor or presentation slides jumping all over the screen and even the hand remote behaving badly. It is common for these hiccups, and depending on the formality of the event, an audience will accept and smile as they have seen it all before. From a speaker’s point of view though, it can easily rattle your rhythm and throw you off guard. Best to make 110% sure gremlins are removed from all devices so you can get on with the most important part which is delivering information well.

Words of Wisdom from Ralph Waldo Emerson

THE CURTAIN GOES UP

Before you know it the moment will arrived and you will be introduced to your audience. Some adrenalin usually kicks in and the flutter of butterflies in your stomach is a good omen. After all, you are about to show people what you know and what you’re made of. This is here where those rehearsals will come in very handy. You will portrait confidence and come across knowledgeable giving your audience a treat. Thus having your ducks in a row will only be a great part of your talk. 

Once you start to deliver your presentation, it is good practice to keep the following in mind: 

  • Stories

    - Tell a personal story or two. Maybe as an icebreaker before you delve into your main presentation.

  • Eye Contact

    - Connect with your audience from the start. You want them in the palm of your hand for the entire duration you’re on stage.

  • Body language

    - Your stance, the shifting your weight, your hand movements, where you head turns… Your Body Language and Body Message are very important. Your audience will definitely pick up on any energy you are giving off.

  • Passionate

    - Let your passion for the topic, for speaking publicly, for having an audience, for just being there, be on show all the time. Keep up the energy levels and stay focussed throughout.

Time usually flies by and in public speaking this can go by even faster. Sooner than you think you will receive a signal from the organiser at the back of the room that it’s time to wrap it up. Fingers crossed at this moment you have covered your main topics and are ready for the Q&A (question and answer session) that usually follows.

THE AFTERMATH

Done and dusted. Fingers crossed fo an applause and perhaps even a shout out/whistle here and there not to mention a possible standing ovation! Possibly some meet and greets with audience members to follow and finally a well deserved coffee (or something stronger if you prefer) to sooth your dry throat. Pat yourself on the back. Well done to you!

It’s worth noting that soon after you’ve walked off the stage, a feeling of what  now can sink your energy to a shockingly low level. This is normal. The mind and body have just gone through a gruelling 40+ minutes of intense excitement and nerves. As the saying goes… what goes up must come down. It will pass in due course. Nothing to worry about, but worth knowing you’re not about to collapse or have an attack of some sorts. 

CONCLUSION

Finally, what is the aim in all of this? Yes, it all sounds very easy, you may say. Maybe you can’t comprehend how someone can take a stance and talk out loud with lots of people watching and listening. “I’ll never be able to do that” is often a common reply. Honestly, you CAN do it. It may take time and even some media training, but it is possible.

The one thing that cannot be stressed enough is NOT TO let the moment and opportunity go by because you feel it is not your kind of thing. At the end of the day it is your Brand up there and it is part and parcel of building and growing your visibility. Please note that not all members of the audience will necessarily be appreciative of what you said since there will always be those that so easily show their dislike. Don’t let it throw you off track. Stand Tall And Deliver. And most of all grow within yourself

To finish off, here is the lesson of the day:  You up there on stage is intended for the people in your audience to remember Your Brand once You’ve Left The Room. 

As always, please feel free to share, comment or send me a message if you have any questions and/or if you felt some affinity towards this topic.

You can reach me here, or on LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You very much for reading. 


Reference:

Article by Susan Tardanico on the Forbes website:

https://www.forbes.com/sites/susantardanico/2012/05/29/want-to-be-a-better-public-speaker-do-what-the-pros-do/#3108529a1e17

HOW TO DEVELOP YOUR KNOWLEDGE INTO UNSURPASSED SUCCESS

How do you feel about gaining new information? Is it an exciting prospect? Or a daunting one, as the ability to extend your knowledge of a subject or a skill can be just that. However, if you approach the exercise with the right mindset you can walk away feeling very satisfied. 

Personally, the words of Vincent van Gogh sums it up beautifully:

Learning, or educating myself, has always given me a great sense of achievement, satisfaction and ultimately, confidence.  

THE URGE TO KNOW

When the decision was taken to startup on my own, there were quite a few elements within business that I knew, as far as I was concerned, too little about. Using this information gap as an example, there were mainly two ways to go about obtaining the info that was missing. 

One way was to sign up to a course or three and let others be my instructors. There is nothing wrong with obtaining knowledge down this avenue. To be honest, there are certain aspects of business solutions that can only be accomplished this way. 

On the other hand, to seek the information on one’s own accord somehow sounded so much more fulfilling, in my humble opinion. Therefore, yours truly, tackled the proverbial bull by the horns and upscaled the current understanding of certain areas I lacked knowledge in, by myself. 

THE LEARNING CURVE

With the worldwide web at our finger tips nowadays it is much easier than years ago to get hold of answers to all our questions. There are huge amounts of DIY Learning Videos for instance on platforms like YouTube. Not to mention special websites like SkillShare to train yourself how it should be done. It takes some research, but persevere and I can promise you will find what you are looking for

What could, or most likely will happen, is that you will find parts here, there and everywhere. The fun part (to put it mildly) is to then put it together like a puzzle. First, one finds the pieces with a straight edge and/or the corner pieces and before you know it the border (or outline, so to speak) is all in place. To follow is to fill in the middle section and voila!, your picture is complete. All pieces slotted in and you’re sitting back looking at a complete visual. This process translates to you having conquered the assignment of learning how to perform a certain task within your business and/or life. It’s moments like these that a firm pat on the back is in order (even if it’s done, sort of, by yourself)! 

THE IMPLEMENTATION

Now comes the tricky part. This is honestly the section that is as important if not even more so than the educating process itself. 

Once the know-how is firmly in your head, it is time to put your new found extended knowledge into action. Best bit of advice I can give you at this stage is to get going immediately since the information is still very fresh. So:

  • Practice

  • Practice it again

  • Practice it some more

  • Practice until it becomes second nature

Repetition is known to cement actions within us. After all, the exact meaning of repetition is ‘the action of repeating something that has already been said or written’. Once you leave the new found facts and skills at the door, the inevitable is sure to happen - when you return to put it all to work, most will be a haze and you will need to start again to remember and refresh your mind. This can, obviously, end up as wasting some valuable time.

THE CONCLUSION

Please understand that as I mentioned earlier, certain expert knowledge can only be accomplished via the help of specialised individuals that spend many years of their lives learning so they are able to teach others the required information and processes. What I am trying to say is that one shouldn’t always assume that gathering all knowledge is only available if someone/persons directly teach you.

To study or learn on your own takes a lot of effort and determination, not to mention focus. You need to be proactive and resilient at all times. As tough as this may sound, the outcome will easily overshadow the angst of doing it yourself.

For me self-education works and it works well. Currently there a few new ventures on the cards and instead of signing up to expensive courses on how to achieve this, I am (enjoying!) taking matters in my own hands. Yes, I do attend webinars, seminars and join many discussions to get some guidance, but at the end of the day it’s up to me.

Some will call it the hard way and won’t understand why the narrow, steep road is more attractive. Each to their own I say. It is not a matter of making it unnecessarily difficult for oneself, it is much more about achieving something where there was originally very little knowledge of in one’s head. 

As a strong believer in one can do whatever you put your mind to, it’s obvious this is the preferred route for me. That moment you reach the end of the rainbow (as in the final section of a project) and find your pot of gold, is really priceless. To sit back and look at the finished assignment you did with a complete new set of tools you taught yourself is beyond satisfying. Once you experienced that feeling, I bet you will want it again and again. Believe me the feeling is truly that wonderful. 

As always, please feel free to share, comment or send me a message if you have any questions and/or if you felt some affinity towards this topic.

You can reach me here, or on LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

BEING A PRACTICAL, POSITIVE & POWERFUL MENTOR

Have you ever been stuck in a situation not knowing which way to turn? Or maybe you tried various ways already, but still not moving forward much? My guess is the answer is probably yes. Most of us, if not all, have experienced the proverbial brick wall at some point in time.

A read from Jeffrey Hayzlett’sTop 3 Traits of a Good Mentor, enticed me to write this post. He makes a great point, or three, about what it is and should be like to have someone guide you along your way to move forward.

TO SEEK

It took me around 20 years of grinding behind a desk for someone/some company to realise that the 9 to 5 culture isn’t as satisfying as it should be. I did realise though that I was extremely lucky to gain an enormous amount of experience over time. Moving from one position to another during the years I was able to take with me any new found learnings and enhance the next position.

Therefore when I finally left the building for the last time on a sunny day in London, I knew that it will be a huge mistake to just sit on the information I have within me. Something had to be done about it hence Mentoring became a focus point. To quote Jeffrey: “Good mentors are always willing to share what they know - with anyone who asks". Moving forward a couple of years and I am blessed to be in a situation where I am being given great opportunities to lend a hand and help others

TO SHARE 

My bible of experience covers a fair amount of different topics related to being in a business environment. It is not that difficult to assist mentees with various issues they’re experiencing.  As a person whom constantly broaden his horizons regarding new aspects of what makes the world go round, all questions can be tackled and answers can be delivered. 

For instance, Social Media Management is a serious topic of discussion. For the generation that did not grow up with it, it is overwhelming. There are quite a lot of people that have little understanding of how it works. They also are amazed by the fact that online platforms can be used as a great marketing tool. This may sound strange to many, but as I always look at situations from my clients’ perspective, it makes total sense. 

On the other side of the scale, the younger generation of mentees struggle with a marketing strategy or even their online reputation even though they fully know how to handle social media platforms on a personal level. Again, a topic that can easily be explained and a strategy can be put in place. Being on social media as yourself differs from being there as your business brand

TO SUPPORT 

All aspects of Mentoring is exciting, but one part that stands out is the initial research or investigation surrounding a new mentee prior to the first meeting. Looking around the web for their social visibility gives one a great insight into how they think. That is, if they have an online persona. Contrary to popular belief there are people around who shy away from being electronically social

The starting point usually is around what is already out there (or not) for all to see. Starting with each existing section from visual presence (avatars, videos, photos, etc.) right through to the writing of posts and/or captions. As an outsider it is easy to pick out spelling mistakes or layout issues - not to mention the phycological effect colours can have on readers.  

Feedback is easy to give - however, it is completely useless without any valuable input. Again, Jeffrey is 100% correct: “A good mentor is further willing to provide concrete and constructive feedback”.

As always, looking at the evidence should be from the mentee’s point of view. After all, the website or social feed is not the mentor’s so it should not be about you and how you want it, but what will work best for the mentee’s brand. Mentoring is about helping and giving advice. If there is the need for introducing new learning curves, the Coach in me will take over - but let’s leave that skill aside for another post.

Continued support is most of the time wanted by my mentees. A request that fill myself with excitement and warmth. And much appreciation. 

CONCLUSION

To be able to distribute what one has learned can only be described as one of the best and satisfying aspects of life. 

On a personal level it:

  • broaden insights 

  • cultivate relationships

  • awoke mutual feelings of respect

  • create being seen as an expert 

  • makes one an influencer

  • allows one be a contributor 

Giving branding and/or marketing advice it most certainly doesn’t matter that much which niche/field in the market the mentee is in. What matters is to master their needs so they better themselves and their brand. At the end of the day, one is not expected to know their market inside out - one is required to guide and lend a helping hand. 

Mentoring has opened so many doors for me and the believe is that it honestly will open many more in the future. This part of being an Entrepreneur is what drives me forward. The only downside, if one can call it that, is always saying yes when a potential mentee knocks on your door and asks for help. Then again, one always has time. There is no such thing as being too busy - prioritize your workload is all it takes to have a full, productive business and life.

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. Don’t hesitate to reach me here, or on LinkedInTwitter, Facebook and Instagram.

And most of all… Thank You for reading.

WHAT IS AN INTEGRATED BRAND PARTNERSHIP?

‘How can our company increases our revenue?’ is a question that often raises its head. Making money, also known as creating revenue, is after all what businesses are all about. The answer maybe simple, as in sell more, however that is often far more difficult than said. Particularly in today’s world that is saturated with businesses left, right and centre.

Solutions to overcome the difficulty in reaching that yearly target is order of the day. In other words, how can a Brand withstand pressure yet flourish and end up with a better ROI (return on investment) than 12 months ago? 

WHAT CAN BE DONE

Within the worlds of Brands and Brand Identities there lies an answer.  One word comes to mind: collaboration. One question though is, what does that mean? 

Fact of the matter is that trading on various platforms is becoming more and more popular and effective in today’s world. Therefore it is imperative to be visible and active on- and offline. This mean any platform where services and/or products are presented, explained and offered to customers.  It will be rather unintelligent not to make use of this opportunity to get more bang for your buck

To be more specific, the solution is Integrated Brand Partnerships. In short: When Brands Join Forces. 

WHAT IS IT ABOUT

Reading an article on the Econsultancy website made me put my thinking cap on and put thoughts to paper. The writer James Cristal explores 5 examples of where significant brands collaborated in order to not only increases customer retention, but also to increases revenue. 

Having a renown Brand is one thing, but having the insight to incorporate another renown Brand with your own is a great idea. Not only is a company going to maintain their popularity they are also going to enhance sales and create a magnificent user experience for their customers. And that, ultimately, is what differentiate a good company from a great company. 

WHEN DOES IT WORK BEST

Now that it has become more clear as to what such a Partnership is about, the challenge is to figure out a way of making it happen. It isn’t a matter of putting any 2 together either. There is no point in joining 2 Brands where one is like oil and the other like water - we all know that doesn’t mix! 

Coming from a Brand Partnership environment, I have on many occasions been presented with the task of blending 2 Brands that compliment each other and work well together. The difficulty isn’t in finding the two components, but it can be very tricky to find the right solution for the process to work. At the end of the day the relationship has to work very well so that both parties benefit. 

Therefore the major part in a Partnership campaign is finding the right creative solution. Working closely with both sides the main point is to find the reason for such an integration. Mostly it will be around exposure and presentation to customers hence finding a visual element that does the trick. After all, the task at hand is to grab the customer’s attention and supply an opportunity for them to participate and experience a great service. 

Let’s explore 3 different platforms and their different methods:

  • Broadcasting - Television Programme

    • placing the sponsorship element right up against the start and end of a programme part, but not within the commercial break 

  • Online - Website

    • placing the sponsorship application at a point within the site where it is most likely the customers would want to add to their booking/purchase

  • Print - Magazine

    • placing the sponsorship creative within the written article to draw attention to a reader with advice on how to proceed to obtain the additional product/service/information

In short, catch the attention of your customer at their most vulnerable moment. 

CONCLUSION 

At the end of the day, the purpose of any Partnership is to add further value to the customer’s journey. The best way to facilitate this feature is to offer a way for your customer to be exposed to another partner’s facilities, but without running the risk of customers leaving or forgetting about you as the host. Ultimately, offering them another service, but all within one place - Your Environment.

We have to remember that even though the aim is to provide equal traction for both sides, there will always be a primary and secondary entity taking part in any campaign. It is understandable that one platform will provide the main attraction where the second player will obviously be happy to participate because of the strong, possible winning end result. 

It is not a situation of one being better or more efficient than the other, but rather that of both realising that together they can reach a much higher level of success. For the best results it is imperative that these campaigns are executed seamless so that the customer are almost unaware of it happening. If this can be achieved, then you walk away with a win-win moment. It will also mean that there is a big chance the two players will partner again. Once it has become apparent that a collaboration works well, many occasions will be created to do it again.

Having quite a few successes under my belt within this field, I can say that it brings a great amount of satisfaction to all involved in a successful campaign. The exposure for clients’ products/services has been, is and will always be a plus factor. Many sales teams will be patted on the shoulders for instigating such a great win. Creative gurus will receive kudos for an excellent format and those who host the campaign will realise how important it is to work with others. Revenue of course plays a massive part, however the relationships built will persevere for time to come. 

Taking on the role of the one-stop-shop between all of the different parties that partake in such an exercise, causes me great pleasure. It is amazing to be able to coordinate various departments and bring a campaign together. Without my extensive knowledge I built up during many years, I reckon none of this will be possible. Needles to say, I thrive within the world of Brand Partnerships. Apart from anything else, it places me in a situation where I can upheld both Brands and their key messages. May it long, long lasts.

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

PUT ONE FOOT IN FRONT OF THE OTHER

… and You can put any mountain behind You. 

Sounds fairly simple, right? However, when it comes to getting the ball rolling for the year ahead, the desire may come easily until you realise the fact of the matter is, it isn’t always that easy at all.

Looking (at least) 12 months ahead at your work and life can and is quite scary. Even daunting for most people. So much so that the Goal Setting exercise is limited to only thinking about a few things that could be done in the months to come. 

The secret to fulfilling those ideas is not rocket science. The truth is that all one has to do is put write down those thoughts on paper or type it into a document. According to the Dominican University of California, close to 75% of people writing down/typing Goals had a much higher success rate of achieving them - in contrast to those thinking and/or keeping their goals only tucked up in your heads.

THE ROAD AHEAD

Where are You & Your business heading? Here is some guidance from Bob Proctor: “A proper goal provides the necessary incentive to grow in awareness - and every aspect of your life is a reflection of your level of awareness”.

What strikes me within these wise words are: Goal, Grow and Awareness. 3 very powerful points to take note of to make progress.

Personally, a lot has been picked up from working in a corporate environment for many years. One that stands out like the proverbial sore thumb is Goal Setting. It was great to be introduced to it years ago. Something that now comes natural and are done religiously at the start of every new year. In January thoughts are arranged into at least 3 Development sections: Entrepreneurship, Business and Personal. Setting out a strategy for each part of life as a professional working individual is order of every new year. 

THE SET UP EXERCISE 

To sit down and calmly spend time making decisions for the next 12 months is one of the most satisfying exercises one can do. It puts the future into perspective and creates a track that encourage the mindset to move systematically forward. 

A golden rule to follow is that of creating SMART Goals. Setting massive, almost out-of-bound Goals are, from a personal point of view, not that productive. It is good to be ambitious, however being realistic is a much better route to follow. 

Over-the-top Goals can easily lead to disappointment and discouragement. One can feel like a failure and that easily leads to negativity in thought and mind - something that should be avoided at all costs since being positive is a much easier way to live life and being successful. So, be SMART about your Goals. 

No need to agree on a huge list of goals either. The list can rather be short and sweet than long, tedious and impossible. Aim for around 3 to 5 per section.

THE CREATING PROCESS

Here we are talking literal as in creating the document which will lay out each Goal that will encourage you over the next 12 months to move forward and make progress - in both business and personal growth. 

Keep it plain and simple. A 3-pager landscape-layout with 4 columns each should do the trick. Give each page a heading that clearly describes what your plans are. Then head up each column too. The following column headers makes a lot of sense: Goal, Actions, Timescale and Result. 

Take each page at a time. Write a Goal and follow on to the 2nd column and then the 3rd. The 4th will be visited throughout the year and completed by the end of your 12 month cycle. Do this for each page you created and very soon you will look at a great lot of words that stare you in the face. It is so much easier to visualise what needs to be done and by when once you see it with your own eyes. People do tend to say why should I create a document? It’s all in my head in any case - trust me, seeing it in black on white cement it in your head and give your mindset a real good boost. 

To finish off this very important document it is imperative to Brand it. Add your logo. Use your company colours. Definitely use your company font. Make it your own. It is YOUR Goals for YOUR Company. Once again, each time you visit this document it will give you a sense of ownership. After all, it belongs to you! 

THE RE-VISIT   

There are people who (unfortunately) think that once they created their Goals it can stay in a folder somewhere on their computer. Their attitude of I am going to look at it only in 12 months from now is defeating the purpose. A regular visit to this document will not only refresh your memory it will also make it clear where you are with those goals as the year go by.

A healthy suggestion is to add at least 4 reminder dates to your calendar. Every 3 months is good timing. This will give you enough time to get on with business in general and easily let you cast your mind back to what you have achieved and where you are in making progress. Here is where column 4 gets the action. Note down the date your visit takes place and next to it whether you have already accomplished, slightly progressed or still have to work on the particular Goal. 

Quarterly visits will also help a lot at the end of your 12 month cycle to see the full picture with no need to open your diary searching for accomplishments or wreck your mind when you actually demolished a goal. 

THE FINAL FRONTIER 

Time flies by so quickly and before you know it a year would’ve past. The moment of truth will be facing you. The last Goal visit of the year will be upon you and you will need to be honest about what you wrote months ago. 

The possibility exists that certain sections of your Goal Setting document will still not be completed. Don’t stress about this. Circumstances change all the time. There could be a very good reason (lets hope so) for a Goal to be still outstanding. If it is still relevant to your development don’t feel ashamed to add it to the next bunch for the year to come. 

CONCLUSION

Every year your Goals’ intensity will increase. Your aim will be higher than before. You will most likely put a bigger demand on yourself and your business. Don’t let it deter you. As mentioned before, there is nothing wrong with being ambitious. Nothing prohibits you from setting the bar a notch higher than last year (actually, it is a very healthy approach). The important thing is to continue to set Goals. Continue to visit them regularly and be strict about them. At the end of the day it’s up to you, but having these milestones set out loud and clear will help you with you strategy towards success.

To be brutally honest with you, Now Is The Time to get going and set out milestones for the next months ahead. Good luck with your Goals! It will be worth it every time - I promise you that! 

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram

And most of all… Thank You for reading. 

HOW DID YOU DO THIS YEAR?

It’s upon us. Yes, we’re about to wave ta-ta to 2018. 

As we sleigh (!) towards the end of another year, some very important action should be imposed on oneself. This is the time to take stock of our development during the past 12 months. It is also the time to be brutally honest with oneself when assessing the dos and don’ts of the past year. Well, I’m happy to share with you how I did…

WERE MY GOALS REALISTIC?

Setting goals for the immediate 12 months to come is an exercise I categorically do ever year. It actually is a very exciting activity that happens within the first week of the new year. The start of 2018 was no exception. Now with the end in sight it is time to evaluate those milestones.

The overall conclusion is that the goals set out were realistic and probable. In hindsight, to be honest, the odd one was a bit too conservative. Then again, it cancels out the one here and there that was over ambitious. All in all, the general consensus is that my 12-month vision was pragmatic and reasonable

All in all, many more similar goals with a few spanners thrown for next year. 

WERE MY ACTIONS PLAUSIBLE?

Even though ones goals can easily be realistic, the next step in the process is crucial. This is the next move within your path of reaching a goal.  Manoeuvring forward is, can be and most certainly will be, difficult. 

First, and foremost, the question jumping out is… were the limits pushed out all the way? Did you really put shoulder against the wheel and dig your heels in deep? As with every step of reconsolidating your goals, one has to be brutally honest with oneself.

Personally and to the point, the answer is: Yes, but Could’ve Been Better. The pushing was mostly intense, the dedication was there, but there were moments when dealings with goals were way too conservative. Even though I am in general a very positive person, motivation seemed to drift away from time to time. The desire to get back on track needed an efficient amount of energy to get ones’ mojo back. That time spent could’ve been put much more towards chasing and following up on possibilities. 

Lesson learned that focus on time management should be taken far more seriously in the new year. 

WERE MY PROGRESS ACCEPTABLE?

Step 3 within goal setting is the actual physical part of it all. This is where the action really takes place. Milestones is what it is all about. When you pen your vision for the months to come it is very important to add dates of when a goal should be completed. Yes, it’s tough, but without it a goal is only a dream without a plan. 

Luckily, most important goals were hit at the right time due to my action steps being thoroughly in place. One such a step was to sign up a client from the USA which materialised within the timeframe set out.  Hitting the right target moment is incredible. It causes much happiness and drives ones desire to go forth and be more productive. 

I also believe in the saying… trust the timing of your life. This quote is not to be dismissed as being lazy or show a lacklustre attitude.  Some goals did seem to become out of reach throughout the months. However, just as I thought I may not complete those, they were achieved - albeit at a much later stage as originally set out. Best is they came together fairly out of the blue.  So remember… Magic happens when you do not give up, even if you want to. The Universe always falls in love with a Stubborn Heart. 

Let’s remember that Patience is a Virtue. 

WERE MY OUTCOMES SATISFACTORY?

The last section of your yearly, very important exercise, should be the most exciting part. To get to that level of euphoria you need to have been committed to having a fierce mindset. Your mindset must be driven by your desires at the start of penning your goals. Focus is a crucial part of not only getting things done, but being in command of your thought process. 

My outcomes at this stage of the year are both acceptable and surprising. I am happy that the element of surprise raised its head. It often does, so one must not ignore the possibility of the odd thing coming along without any warning. 

The additional (surprising) achievement came in the way of a request to appear as a guest on a well known podcast. This was most certainly not on the cards - and, honestly, I didn’t even thought of it at the start of the year. However, luckily the forces to be dealt me this amazing card. Best of all is that I grabbed the opportunity with both hands and successfully stepped into a brand new world. The reactions of people via social media and in person were fantastic. It didn’t end there though… I am already booked (for mid January 2019) to record another appearance on a different show.

The end result of some goals that was less satisfactory is not the end of the world. I don’t consider I failed my goals because I didn’t travel as much as I wanted to or didn’t do as many courses as I thought I could. The same is to be said for attending local networking events and adding another tattoo to my collection. Saying that, I did however attend courses, webinars and online discussions efficiently. My travel was sufficient and I have met and connected with a few most incredible people that is now firmly part of my community. For not getting the tattoo… well, the closure of my favourite tattoo parlour in Minorca was totally out of my hands. 

A golden rule is to be Prepared for the moment Opportunity knocks. 

CONCLUSION

Drawing a line under one set of goals is great - and opens up the door to set another lot of possible achievements. Looking back and realising that the outlook for the year gone by was on par with ones’ desires is very motivating. And that is where you want to be at the end of a year. Let your motivation for doing even more and even better next year drive you forwards. Precisely what I will be doing within a few weeks. 

Now is also the right time to get the ball rolling for next year. Don’t wait until you hit January to get your ducks in a row for what your goals are going to be. Start your thought process before you hit the Christmas Season (that way you can enjoy the festivities with family, loved ones and friends guilt free). Bullet point your initial thoughts now. Make a start rather sooner than later. And that is exactly where I am now. 

I am taking the lessons I learned from 2018 and applying them to my outlook for 2019. Since I mentioned the issue with motivation, it is obvious that it will be seriously addressed. Time management is another part that I will look at and be far more bold about. One other aspect that I will need to work on is that of being far, far too hard on myself. A certain amount of toughness is desirable, but going over the top with demands on yourself is not good. 

To be realistic was again a good move this year, so more of that to come. Basically, if I could (for example) achieve building relationships as I did this past year, nothing is stopping me from forming even more ones next year. Adding great people to my list of acquaintances will be inspirational to say the least. I will also keep a much more open mind when it comes to surprises. 

I am looking very much forward to 2019. Kicking off a New Year with a Clean Sheet. My mind is already set to achieve a lot, even though I have no idea what the new year will bring. But that’s the beauty of it all. If we knew what was coming our way, life will be quite boring and easy. And who wants that? Most definitely not me and I’m sure You don’t want it either. 

Here’s wishing you an Incredible Festive Season! Have a Very Merry Christmas and take time out and spend it with all the wonderful people in your life. If your loved ones are unfortunately not near, don’t forget to call, text/SMS or even send a card. 

Most of all… Let’s hit 2019 with roller blades on! See you on the other side of December 31.

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, on LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

HAVING A PLAN IS EVERYTHING

How many topics are there on your to-do list for 2018? Far too many? ‘Of course!’, I hear you say. It is common knowledge that all of us struggle with tasks at some point within our busy schedules.

Having a list of tasks as long as your arm means that we easily feel overwhelmed, stressed and even depressed about getting things done. Again, it is common knowledge.

WHAT TO DO NEXT

Since it is the beginning of a new year, I reckon we all have some plans for the next 12 months. However, the question is, how will those plans turn out? It will be a miracle if some, leave alone all, of our good intentions actually manifest into reality, right?

There is a solution at hand. You can create your own miracle. Not wanting to sound patronising, it’s an easy one. What you need is a Structure. Also known as a Plan - a Plan of Action. 

HOW TO MAKE YOUR PLAN

I came across a blog entry by one of the world’s best leaders, Tony Robbins. He has put together a post outlining the top actions to follow for creating, what I call, your winning plan. How Can I Create A Compelling Future is a short and very powerful article about how you can achieve what you want.

Before you think ‘oh, here we go again with goals’ do yourself a favour and click on the link to that post. You may be pleasantly surprised at what you find. It truly is short, sharp and to the point. In other words, easy-peasy!

I am in absolute agreement with Tony. The secret also for me lies within writing down what you want to achieve. Start by asking yourself:

  • What Do You Want?

  • Why Do You Want It?

Once you see your aims in black on white, it will be much easier to remember and accomplish them. Many people think they will keep it in their minds only to find a few days down the line, they can’t remember some, if any, of it. 

WHERE TO BEGIN

Either grab a pen and paper or let your fingers do the walking on a keyboard. The best way to start is with the word SMART. Yes, you have to be smart about it all, but that is not exactly what I mean in this case. SMART is short for a 5-set Law Of Principles.

Each letter should be used as the starting point of one principal. In short it stands for Specific, Measurable, Achievable, Realistic and Timeframe. Tackle your aims and apply these 5 principals to each and every one of them.

Once done, you will have a clear vision of where you are heading. It will also help you to maintain a strong flow once you start to take action with what you want.

Next up is a brilliant suggestion by Tony. You may find that you have quite a few things in mind so your list could be a bit lengthy. Now is the time to be brutally honest with yourself. Follow Tony’s 3 Steps and you will end up with a concise and very definite version of what you’re aiming for. 

CONCLUSION

When done, pat yourself on the back since You Have Done It. Yes, you have put shoulder to the wheel and created a set of realistic desires for the next year. Massive Kudos from me to you! Congratulations.

Even though you have not started the race and is by no means close to the finishing line, you are in your starting blocks. You are Ready to kick off in a major way. You can see the track all lined out in front of you with your very own eyes.  Basically, You Are Set.

Now is the time to shoot out of your starting blocks and start running like hell. So, let’s Go. It’s all action from here on.

I personally wish you the best for the road ahead. Even if you slow down somewhere along your journey, the main point to remember is to Keep Going.

You. Can. Do. It.

Feel free to share / comment / send me a message if you can relate to this post. As always, if you have any questions, don’t hesitate to reach me here, on LinkedIn, Twitter or Facebook.

SO HERE IT IS – DECEMBER AGAIN

Another Festive Season (for some not all) is upon us which means the End of Another Year. How does that make you feel? Are you happy with the progress you’ve made over the past 12 months? Or are you rather frustrated and disappointed with yourself?

REACHING THE FINISH LINE

When we kick off the race at the beginning of a year, we usually are full of beans and very excited. Our motivation is on high alert and many times we hardly lack any confidence. After all, it is the beginning of something new.

Then time flies by quickly and before we know it, we are staring the finishing line in the face. All of a sudden it is time to Take Stock and Evaluate the 12 months gone by. This situation can cause as much stress as delivering all the food, at the right temperature, to the table for Christmas Lunch.

Like it is in the world of cooking, I believe the proof lies in the eating. Therefore, may I invite you to my 2017-Lunch?

MY 2017 ACHIEVEMENTS

As you may know, I am a great believer in Setting Goals at the start of a new year. Seeing them in black on white is much better than visualising them in one’s mind. Of course, this year has been no exception. Here is a breakdown of my Goals (set within 3 sections) achieved:

  • Entrepreneurship Development
  1. Mentoring Startup Business owners locally proved successful and very satisfying.
  2. Education continued via Online Courses and reading 5+ Inspirational Books.
  3. Landed a Work Opportunity abroad.
  4. Completed my detailed Research successfully for another Business Venture.
  5. Accumulated suppliers via local Business Exhibitions. 

  • Business Development
  1. Social Media sites received a mini Re-brand.
  2. New Updated Logo was implemented.
  3. Branding completed for the new Business Venture.
  4. Social Media activities and engagement increased as set out.
  5. Strategies for Online Reputation was adhered and stuck to.
  • Personal Development
  1. Creativity increased via Design and Photography.
  2. Health and Fitness increased dramatically.
  3. Managing my Thought Process was tough, but I kept it positive 90% of the time.
  4. Building New Relationships took a massive Positive turn.
  5. Even though not all locations on my Travel List were visited, a brand new summer location, El Masnou, was discovered; a repeat weeklong visit to my favourite Balearic Island, Menorca, took place and, of course, Barcelona (a top favourite city) was visited again for a week.
  6. Learning a new foreign language and adding a tattoo to my collection were unfortunately not achieved.

MY 2017 SOCIAL MEDIA ENGAGEMENT

As mentioned, I set out to connect and engaged more with people via Social Media platforms. This has turned out to have an incredible Impact on both my Business and Personal Development.

Reaching out to other likeminded individuals has not only provided me with stimulating Mentoring Advice, but also cause my Confidence to rise quite a few levels. Conversing with people like Ryan Foland, Clinton Senkow, Cherie Aimée, Dennis Brown, Zach McArthur, Harry Petsanis, John Lim, Winnie Sun, Susie Ippolito, Jeremy Slate to mention a few, is proof that Social Media is a great platform if used appropriately. All it takes is to be social – after all, these sites are exactly what it says on the tin.

MY 2017 GRATITUDE

It is with great Happiness and Thanks that I end this year. I am fortunate to have received many audience responses on my sites and blogposts. At the end of the day the proof really lies within the eating. Many Thanks to all of you for your likes and comments. You have made my year!

MY 2018 OUTLOOK

Ending the year on such a high, has already given me energy to start thinking about next year. My thinking cap is on and quite a few Goals are already being set out to tackle another 12 months.

Nothing beats having a structure in life, work and beyond. Once you have set out what you want to achieve, all that is left is to Focus on your Future.

Here’s to another year, another set of Goals and another bunch of Achievements. And to be honest, I cannot wait to tackle 2018 by the horns and Get Going.

Here’s wishing those that celebrate the end of the year with a Festive Season, a Very Merry Christmas

YOU CAN DO IT. WHOEVER YOU ARE.

Does that feeling of I won’t be able to be my own boss. It’s not for me ever crosses your mind? Do you think you’re not bold enough? Think again and read this blogspot - it truly is an eyeopener. I promise you.

THE THOUGHT

On face value it is more than often believed that one needs that special personality to start a company or business. We look around us and see many people that made an executive decision in their lives and branched out on their own. One easily admire them from afar with a touch of jealousy and envy thinking: if only I could. And then the doubt and insecurity steps in and poof! the dream is over (even before it really began). 

THE DREAM

Yes, it is true that many owners of businesses are bold, brass and brave. They tackle clients and work ethnics without hesitation. They grab opportunities with both hands and nail yet another successful deal in a flash. However, there is a surprise install for many that look up to entrepreneurs and self made millionaires dreaming that they wish they were one of those… Reading that blogpost by Kim Wills was a revelation. In astonishment one sat there going really? seriously? I don’t believe this!

Starting out on your own is daunting. Of course self doubt will rises it’s head many times. So if you’re not the world’s most outspoken and brassy person it is even easier to give up long, long before you really start out. The good news is that it does not matter if you’re an introvert. From the post you’ll see that a huge amount of successful people (in business and entertainment sectors) are just that: introverts. We may not know the exact ins and outs of being one, but in general we are au fait with that kind of personality. So there you sit knowingly that you fall into that category - hence the I can’t or I won’t be able to crosses your mind. To be totally brutal here with you: stop right there. Because you are wrong. You. Really. Are. Wrong! 

THE GET GOING

From a personal point of view I can tell you that deciding to take the redundancy money and run (out of the building… out of the corporate environment) was first easy, then worrying and finally exciting. Still being very much at a start up level, reading confirmations like this from Kim cement believes within oneself. This post will be a mantra to return to whenever the feeling of failure comes to the surface in the future. The link has been saved to my home screen for easy access. Certain sections are highlighted for quick reference. At the end of the day one is not going to live life without it anymore. Ok, so it sounds quite dramatic, granted. And whilst in this mode, let’s share with you that the contents of the post will not only be applied within a work environment - oh no. It will be taken to a total different level: life in general. 

From this read we can see that whatever type of personality you have, you can do it. You can be who you want to be. You can do what you want to do. From now on when you read about influential people who are successful and branching out more and more everyday, count yourself amongst them. Tackle the proverbial bull by the horns and get going. Stop being held a prisoner by negativity. At the end of the day it’s all only in your mind. So what if you perhaps need to do some extra work or input. The guarantee is there that even those that find business ideas come easily, will have something somewhere within them that will throw a spanner in the wheels. All of us can benefit from Kim’s advice. 

CONCLUSION

So let’s take his words onboard. Start building the who you want to be. Today is as a good day as any other day. Upwards and Forwards. With so many news bulletins about people being taken away from life it’s obvious time is of essence. We need to Take Action. It’s not a situation of now or never. There is only ONE situation: NOW.

Please share, comment and get in touch if there is anything you can contribute. Perhaps there are even issues we can work out together. 

DOn’t quIT

THE ROAD AHEAD

Where is your business heading? Now that you’ve started what are you going to do with it all? Here is some guidance from Bob Proctor: “A proper Goal provides the necessary incentive to grow in awareness - and every aspect of your life is a reflection of your level of awareness”.

What strikes me within these wise words are: Goal, Grow and Awareness. 3 very powerful points to take note of to make progress.

Personally, a lot has been picked up from working in a corporate environment for many years. One that stands out like the proverbial sore thumb is Goal Setting. It was great to be introduced to it years ago. Something that comes natural and are done religiously at the start of every new year. Taking a couple of days for the New Years celebrations to wear of and by January 3rd thoughts are arranged into at least 3 Development sections: Trading, Business and Personal. Setting out a strategy for each part of life as a professional working individual is order of every new year. 

SET UP GOALS

To sit down and calmly spend time making decisions for the next 12 months at least is one of the most satisfying exercises one can do. It puts the future into perspective and creates a track that encourage the mindset to work systematically forward. 

A golden rule to follow is that of creating SMART Goals. Setting massive, almost out-of-bound Goals are, from a personal point of view, not that productive. It is good to be ambitious, however being realistic is a much better route to follow. Over-the-top Goals can easily lead to disappointment and discouragement. One can feel a failure and that easily leads to negativity in thought and mind - something that should be avoided at all costs since being positive is a much easier way to live life and being successful. So, be SMART about your Goals. 

No need to agree on a huge list of Goals either. The list can rather be short and sweet than long, tedious and impossible. Aim for around 3 to 5 per section.

CREATE GOALS

Here we are talking literal as in creating the document which will lay out each Goal that will encourage you over the next 12 months to move forward and make progress - in both business and personal growth. 

Keep it plain and simple. A 3-pager landscape-layout with 4 columns each should do the trick. Give each page a heading that clearly describes what your plans are. Then head up each column too. The following column headers makes a lot of sense: Goal, Actions, Timescale and Result. 

Take each page at a time. Write a Goal and follow on to the 2nd column and then the 3rd. The 4th will be visited throughout the year and completed by the end of your 12 month period. Do this for each page you created and very soon you will look at a great lots of words that stare you in the face. It is so much easier to visualise what needs to be done by when once you see it with your own eyes. People do tend to say why should I create a document? It’s all in my head in any case - trust me, seeing it in black on white cement it in your head and give your mindset a real good boost. 

To finish off this very important document it is imperative to Brand it. Add your logo. Use your company colours. Definitely use your company font. Make it your own. It is YOUR Goals for YOUR company. Once again, each time you visit this document it will give you a sense of ownership. After all, it belongs to you! 

VISIT GOALS

There are people who (unfortunately) think that once they created their Goals it can stay in a folder somewhere on their computer. Their attitude of I am going to complete it only in 12 months from now is defeating the purpose. A regular visit to this document will not only refresh your memory it will also make it clear where you are with those Goals as the year go by.

A healthy suggestion is to add at least 4 reminder dates to your calendar. Every 3 months is good timing. This will give you enough time to get on with business in general and easily let you cast your mind back to what you have achieved and where you are in making progress. Here is where column 4 gets the action. Note down the date your visit takes place and next to it whether you have already accomplished, slightly progressed or still have to start on the particular goal. Quarterly visits will also help a lot at the end of your 12 month cycle to see the full picture with no need to open your diary searching for accomplishments or wreck your mind when you actually demolished a goal. 

FINALIZE GOALS

Time flies by so quickly and before you know it a year would’ve past. The moment of truth will be facing you. The last Goal visit of the year will be upon you and you will need to be honest about what you wrote months ago. 

The possibility exists that certain sections of your Goal Setting document will still not be completed. Don’t stress about this. Circumstances change all the time. There could be a very good reason (lets hope so) for a Goal to be still outstanding. If it is still relevant to your development don’t feel ashamed to add it to the next bunch for the year to come.

CONCLUSION

All of this may sound easy, but it is not always like that. Every year Goals’ intensity will increase. Your aim will be higher than before. You will most likely put a bigger demand on yourself and your business. Don’t let it deter you. As mentioned before, there is nothing wrong with being ambitious. Nothing prohibits you from setting the bar a notch higher than last year (actually, it is a very healthy approach). The important thing is to continue to set Goals. Continue to visit them regularly and be strict about them. At the end of the day it’s up to you, but having these milestones set out loud and clear will help you with you strategy towards success.

Even though we are in the middle of the year right now and you may realise there is no such document called Goal Setting 2016 don’t wait until the start of 2017. Get going right now and set out milestones for the next few months at least. Or if you prefer, start a 12 month cycle now. No one but yourself can decide when to start. Now is as a good time as any other time.

Good luck with your Goals! It will be worth it every time - promise you that! 

 

SHOW YOUR TRUE COLOURS

Take a look around you - what do you see? Well, a multiple of objects I reckon. Most importantly, even without taking much notice, you see colours. An abundance of them everywhere. 

How do you go about choosing which colours to use for your business? Do you settle on some because they are your favourites? Or because someone suggested particular ones since you always wear it or it forms part of your home decorations? The important fact here is to take note that there are much more than colours than only liking them.

EMOTION

It’s long been know that certain colours evoke certain emotions within us. When we do find ourselves in surroundings that is predominantly one colour we do feel somehow different. We may not realise it there and then, but when you leave that place a certain emotion could easily hang around and influence you - or rather your subconscious. From spending time being surrounded by i.e. the colour orange, you could easily walk away feeling happy and cheerful. 

REACTION

There are also times that you wear a specific colour and feel that others around you treat you slightly different this time. Even though it is your trusted circle of friends/family, there is a notion within you that something is slightly different today. Similarly when you attend a function or event - perhaps all the officials at the event are wearing red shirts. From the moment you entered the room and was greeted by someone in red, you seem to have energy and being excited (more than expected) to attend. As you are confronted by a sea of red your energy level rises to an extend that you walk away praising the event and even promise to return next year. 

FAMILIARITY

You do have a favourite colour, don’t you? So why is it your favourite? Purely because since childhood/teenage years your bedroom walls were covered in it? Could it be that the specific colour evoke the feeling of comfort and ease? Quite possibly because you can relate to it. Even if you are quite a few years older by now you may still feel affinity towards your childhood favourite albeit the tone has changed a lot since you’re more grown up by now. Still, the basic colour is the same though. I bet my 13 year old god daughter will still have a passion for reddish colours years from now. It will remind her of exciting times spend in her red bedroom as a child.

YOUR BUSINESS - YOUR MESSAGE

When it comes to business the above mentioned topics should be your guideline in how you want to be portrait by customers and clients alike. Hence the reason it is very important to think clearly and objectively about which colours to use in your profession. Colours will say a lot about not only your business etiquette, but also the identity of your brand. 

Be very clever in making this choice. Have a good understanding of your brand before you start the process of creating a logo or adding colour to your font/typeface. You need to figure out what emotion you want to wake up in potential customers. Make sure you know how you want your clients to react when they enter your showroom/saw your logo. Very importantly you need to research your audience/market and make them feel comfortable when dealing with your service or using your product. 

At the end of the day the colours you decide on should create a feeling within potential customers and clients that make them notice your business. To stand out from a crowd nowadays is not an easy task, but you need to push hard so that you do get noticed. Link your tagline to the subconscious signals your colours send to clients. Bring it all together and form a strong bond with those that you want to attract to your business. And one of the best ways to do this is to pick 2 or 3 emotions from the colour emotion chart above that represent your business attitude and I’m sure you’ll be well on your way to attract the correct crowd.