Ever felt like extending your brand? There are many ways to enhance your professional identity. One way in particular is to lend a hand at Live Events. There is something very exciting about events. Most probably because when it all kicks off it is Live. From then until the end anything can happen. Of course fingers are crossed all along for everything to go as planned without any gremlins jumping in and course havoc.
Very recently the opportunity came about to assist with a Charity Ball in London. Without a nano second of hesitation it was agreed to add the brand development touch to this event.
The location was in one of London’s superb landmarks: The Savoy Hotel on the North Bank of the Thames River. With areas like Covent Garden and Trafalgar Square a stone throw away it basically is in the heart of London.
This venue is nothing new since a fair amount of events have been arranged and/or attended there in the past. However, it is always great to step into the splendour of this establishment. From the exterior through the revolving doors into the plush interior one feels almost elevated. There is the feeling of being transferred into another world even if it means the world you step into is that of the rich and famous. Walls are plastered with stunning black and white photographs of legends like film stars and politicians. These date back decades. Just an indication that this iconic venue has seen it all. And will most certainly see more in the times to come.
THE SET UP
The hotel’s Ball Room was the chosen area for the night. It all started early in the morning with equipment arriving and crews starting to set up. There was going to be a live show with famous talent at the end of the evening. Quite a bunch of very friendly, professional and organised people started to set up the stage, plug this that and the other cables into big, electronic machinery. Microphones were being set up, tested and adjusted. Instruments were placed in precise spots on the stage and before you know it the stage was set. The only missing ingredients were musicians, backing vocals and of course the star of the show.
Setting up the entertainment side of the event is obviously only one part of the day’s procedures. While that was happening a total of 32 round tables were being prepared. Each will hold 10 guests which needed every possible piece of cutlery, crockery and glasses. Sparkling white, starched table cloths and napkins were placed perfectly and was accompanied by buffed silverware, glassware and shiny porcelain. There is always the need for a centre piece - and for this event there was no exception. Flower arrangements were going to be the pièce de résistance on the night. Nothing outrageous and too big, but elegant enough to make an impact and still let guests see each other across the table and talk the night away. Obviously the colour scheme of the charity's brand was extended into the chosen flora.
Behind the scenes, or more appropriately called The Kitchen, chefs and staff were busy with preparations for a delightful meal. There was a lot of chopping, stirring and trays going in and coming out of ovens. The activities were in full swing to feed a few hundred people. The menu was tasted and agreed on before hand so all that was left to do is prepare and eventually serve up.
Before you knew it, the doors opened to welcome elegant guests. Men in Black Tie and women sporting Ball Gowns were order of the night. Soon the room was filled with people, laughter and a great atmosphere. The serious side of the night, an auction, was taking place in between the servings of delicious food. The main point of the event was to raise money for the charity. Left, right and centre people dug deep into their wallets and a phenomenal amount of money was raised. Once the singer/songwriter performed his last song while all the guests were standing and dancing, it was revealed that the immediate amount raised extended well into 6 figures. All in all a major successful evening.
AND THEN... GOOD NIGHT
Not bad for a day’s work. Fairly exhausted, but happy, one flops down on a plush hotel room bed in the early hours of the morning. A good night’s sleep is now on the cards. Nothing is more exciting knowing that once again the client is happy. Not only with the amount of money raised, but with the execution of their event too.
Back home, it’s time now to write that follow up email. Perhaps the reply will include another date for another event… fingers crossed.