BOOST YOUR BRANDING

The question is: does Your Branding have any magic? Or to put it differently… does Your Branding have the Unicorn touch?

However peculiar this comparison may sound to you there is a lot of sense within using the Unicorn metaphor within a branding connotation. It’s here where you most likely want me to start explaining, right? 

I was so fascinated by reading a post on the websiteRise Above the Noise by David Brier, that it inspired me to write this post. The man is seriously a genius when it comes to branding. If branding is part and parcel of your existence, then please do yourself a favour and check him out on his site

YOUR EXISTING BRANDING

Let’s set the scene. You personally and/or your company have been branded when you started out. Fact is you are at a point now where you’re not entirely happy with the current status of the branding. You have been tinkering with the idea to do something about it. Perhaps you’ve been made aware about a competitor’s recent re-brand or a Startup that is directly in competition with you that has a much better Brand Look&Feel than yours. 

To tie in with the Unicorn touch mentioned earlier, we can continue metaphorically speaking and suggest that your current branding is very much horse-like – meaning it’s strong, does the job, but lack a certain je ne sais quoi. So, if the thought entered your mind that it is not working that well, then it’s time to put some major sparkle into Your Branding. 

There are many ways to put some sparkle into everyday things in life. For instance, take a weather-bashed garden chair… give it a lick of paint and voilà! Therefore, if it is not that difficult to boost an object and give it some new life, then why not do the same with Your Branding.

A CHANGE IS A GOOD THING

There is that age-old saying a change is as good as a holiday which I’m sure you’ve heard before. Personally, and speaking from experience, I can guarantee you it is true. Applying that wisdom to your current branding is not that difficult. As a matter of fact, it is much easier than you think. You will though need the input from a professional to make the magic happens.

There is, however, a very good reason behind me saying this – and that is that once you’ve updated Your Brand it could easily propel itself to a much higher, influencer level. Your product and/or service will be able to attract much more customers' interest than currently. The outcome could mean the difference between being adequate and incredible. Your company ROI will most likely hit the roof and, as I’m sure you’ll agree, that can only be a great thing all around.

You proud yourself as a savvy business person. You believe you have the vision to move your company forward. Why stop when it comes to how your company is perceived by the big, wide world? 

ADD A SPECIAL TOUCH

This is where you should definitely take a look at David’s presentation and it will make complete sense to you. 

He showcases 14 Brands that he literally transformed into major successful entities. The transformations are amazing. Although I call him The Brand Master, I hope that he will agree it wasn’t rocket science as such what he applied – rather common sense and great thinking, or design, so to speak.

Turning your Horse into a White Creature (aka Unicorn) totally depends and comes down to the magic you inject into your current branding. But where to begin, I hear you ask. 

It starts with: 

  • your logo,

  • then your typography

  • next is your design

  • and finally, the execution (via the website and/or your packaging)

In other words, we’re talking the whole yarn. 

Not suggesting that you should copy your competitors, but I believe doing some in-depth research into what is out there in your niche of business is the order of the day. Take time to look closely at how your peers made changes. Study their thought process and do your best to figure out what they have done to excel ahead of you. Then get going and start the process to add some magic to Your Own Branding. Before you know it, you’ll be on your way to stand out from the crowd, or as David says… Rise Above The Noise! 

CONCLUSION

Being a Brand Guardian is one of the aspects of my Entrepreneurial life. Reading and following remarkable people like David is truly inspirational. Whilst reading his astounding post, it made me realise one very important aspect: obviously, I am by no means even close to his level, but the fact that he is so good at what he’s doing doesn’t put me off and want to stop doing what I do. When you are confronted with such insane talent it is really easy to throw in the towel and walks away. Me? Most definitely not. 

I’ve been so intrigued by Mr Brier for some time now, that I have been following him on various social media platforms. He is so consistent with delivery content at a high level that instead of me getting deflated by it all, I find him to be a massive motivation for my journey. I do perceive him as a Virtual Mentor. One can only demand of oneself to aspire to such a high level in time to come. 

Keeping within the Unicorn-theme… only a few days ago, another Virtual Mentor of mine, Winnie Sun, put an incredible post on her Twitter feed. It totally made my head spin and within seconds I had a wonderful imagery in my mind… this is what she posted:

I believe we should all be so proud of our personal and/or business branding, that witnessing what others in our field are doing should spur us on to have even better branding tomorrow than what we’re having today. Do yourself and your team (if you have one) a favour and put some Sparkle Into Your Branding. Make it shimmer & shine and let the branding attracts customers like a moth to a flame. I personally believe we all can do with a bit of magic in our personal lives - the same belief goes for any Company. 

Feel free to share, comment or send me a message if you can relate to this post. As always, if you have any questions, don’t hesitate to reach me here, on LinkedIn, Twitter or Facebook.

And Thank You for reading. 

SHOW YOUR TRUE COLOURS

Take a look around you - what do you see? Well, a multiple of objects I reckon. Most importantly, even without taking much notice, you see colours. An abundance of them everywhere. 

How do you go about choosing which colours to use for your business? Do you settle on some because they are your favourites? Or because someone suggested particular ones since you always wear it or it forms part of your home decorations? The important fact here is to take note that there are much more than colours than only liking them.

EMOTION

It’s long been know that certain colours evoke certain emotions within us. When we do find ourselves in surroundings that is predominantly one colour we do feel somehow different. We may not realise it there and then, but when you leave that place a certain emotion could easily hang around and influence you - or rather your subconscious. From spending time being surrounded by i.e. the colour orange, you could easily walk away feeling happy and cheerful. 

REACTION

There are also times that you wear a specific colour and feel that others around you treat you slightly different this time. Even though it is your trusted circle of friends/family, there is a notion within you that something is slightly different today. Similarly when you attend a function or event - perhaps all the officials at the event are wearing red shirts. From the moment you entered the room and was greeted by someone in red, you seem to have energy and being excited (more than expected) to attend. As you are confronted by a sea of red your energy level rises to an extend that you walk away praising the event and even promise to return next year. 

FAMILIARITY

You do have a favourite colour, don’t you? So why is it your favourite? Purely because since childhood/teenage years your bedroom walls were covered in it? Could it be that the specific colour evoke the feeling of comfort and ease? Quite possibly because you can relate to it. Even if you are quite a few years older by now you may still feel affinity towards your childhood favourite albeit the tone has changed a lot since you’re more grown up by now. Still, the basic colour is the same though. I bet my 13 year old god daughter will still have a passion for reddish colours years from now. It will remind her of exciting times spend in her red bedroom as a child.

YOUR BUSINESS - YOUR MESSAGE

When it comes to business the above mentioned topics should be your guideline in how you want to be portrait by customers and clients alike. Hence the reason it is very important to think clearly and objectively about which colours to use in your profession. Colours will say a lot about not only your business etiquette, but also the identity of your brand. 

Be very clever in making this choice. Have a good understanding of your brand before you start the process of creating a logo or adding colour to your font/typeface. You need to figure out what emotion you want to wake up in potential customers. Make sure you know how you want your clients to react when they enter your showroom/saw your logo. Very importantly you need to research your audience/market and make them feel comfortable when dealing with your service or using your product. 

At the end of the day the colours you decide on should create a feeling within potential customers and clients that make them notice your business. To stand out from a crowd nowadays is not an easy task, but you need to push hard so that you do get noticed. Link your tagline to the subconscious signals your colours send to clients. Bring it all together and form a strong bond with those that you want to attract to your business. And one of the best ways to do this is to pick 2 or 3 emotions from the colour emotion chart above that represent your business attitude and I’m sure you’ll be well on your way to attract the correct crowd.