How conscious a person are you? Do you look around you and take notice of what is happening in the world you live in? In today’s society this can be a tall order. We are constantly on the go. There is the need to be here, there and everywhere. Some say "I hardly have time to take a ________" (feel free to fill the space with whatever comes to mind!). It is totally normal to be running around like crazy on a daily basis nowadays.
So if we personally live such hectic lives, what will the impact be on a company that wants to be environmentally friendly?
It is very possible that companies lately are aware that they should take note of world we live in. By that I mean, be aware of how they contribute towards making our planet more habitable.
If we look at company workplaces, we all know they are renown for using many articles like paper, plastic and the likes of, all day and everyday. It is just part and parcel of such an environment. Of late many establishments have decided to make a conscious effort and focus on how they can be and send a message of being green to the world out there.
So what exactly does the process involve for a company to make such a bold move?
The challenge is to achieve an eco-friendly environment that will work both for your team and for your customers.
For the likes of both Startup and existing companies it will be a tough task. For the former there are 1001 things to think about to get your company off the ground. For the latter it will be a question of how to change their existing modus operandi to adapt in being a green company. It is achievable in both circumstances.
There is an article worth reading on reusethisbag.com which will give one a great insight into how this can be executed. In other words how it is possible to transform your Brand, your Products, your Packaging, etc. into environmentally friendly commodities.
The main sections of creating and/or changing to be an Eco Company are as follows:
This is (obviously) a very integral part of being kind to the environment. No point you have a product that is made from harmful, unsustainable ingredients. A thorough research into what is being used is order of the day - and a very important point to start making a change.
To make a statement that aligns with your mission, it’s best to keep your design simple and striking. With that in mind, think minimalistic within your creatives. Stick to a couple of colours and keep your online sites very clean - in other words, lots of white space everywhere.
We all know that your logo is one of the first company assets customers lay their eyes on. It is basically your company’s signature. Therefore be aware of the colours, the font and its complexity. As always, less will be best.
If you thought creating an eco-friendly product is tough, then this next step will really demand some serious brainstorming. There are so many eco-friendly or even organic products that are presented within non-recyclable packaging. Offering a great product in some organic-friendly, take away materials will most certainly entice customers to come back for more. It will be worth the extra investment.
If your company is complying with the above already, then your on the road to being a successful green company. However, don’t stumble now and waste all the hard work. Watch out for how the product is taken away by your customer or delivered if they have done their shopping online. Be fully aware of and across your resources and operations management.
For your company to come across as even more focussed on this cause, why not instigate, for instance, the use of bring your own bag to customers. You can even supply recycled containers/bags at an affordable, one off payment and encourage the in-house use of it to returning customers by offering a discount on future purchases.
Each of the above can be adapted to your company to become far more eco-friendly than what it has been before. It will take initiative, being creative, intense brainstorming, etc. and before you know it you will have an environment that is quite compliant with Mother Nature.
Even more importantly you will create a setting for your customers that will give them the incentive to return to your business on many occasions in the future.
Being part of a movement that encourages us humans to be more aware of our surroundings can only have a positive effect - not only on individuals buying from you, but also on your team/s and ultimately on yourself.
In the end it is all possible via your company Branding. It isn’t just the physical side of how your company is literally seen by the world, but also it will give people a strong indication of how your mind is set about the future. Having a strong attitude towards taking care of the world you live and work in will have an everlasting effect. After all, you (and your company) are doing something great to leave behind a better world long after you’re gone.
And Thank You for reading.