HOW TO STAND STRONG AND DELIVER A POWERFUL MESSAGE

What will you do with any given opportunity for your business? Obviously you will grab it with both hands and go for it. So what if that opportunity is to take to The Stage and Speak Publicly? Do you have what it takes to get up in front of a crowd and talk out loud?

THE INVITATION

Attending networking events has become a regular activity for any entrepreneur. It’s the perfect platform to meet likeminded people which share the same passion as oneself for business. Needless to say that when the invite came via the first email opened on a Monday morning to speak at an event, it was a no-brainer to reply with an affirmative, Yes! 

“Don’t you find that kind of thing very daunting?” was the response from some close friends. To be honest, perhaps because of a mindset that is slightly different from the norm, it is not a scary thing at all. Actually, their is a huge feeling of satisfaction to share publicly one’s knowledge and the approach to one of the loves of my life: that of being an entrepreneur. 

When I came across a superb article in Forbes under Leadership, Want To Be A Better Public Speaker? Do What The Pros Do written by Susan Tardanico, the immediate need arouse to share my public speaking ethics. She most definitely speaks my kind of language. To get her point of view on Public Speaking follow the reference link at the end of this article. Her process is very similar to mine. So on that note, let’s get to work on the nitty-gritty of a creating a striking presentation. 

THE PREP STRUCTURE 

Establish first off from the organiser what is required, where and when you should be ready for action. Once the practicalities are out of the way the time has come to put on that thinking-cap and get some thoughts together. 

  • Purpose

    - An effective way to start is to have the end of your talk in mind. Basically, the message you want to get across.

Deciding on the topic/s can be tricky depending on if it’s been covered before or if there are so many aspects to cover that there will not be enough time.  

  • Simplicity

    - Don’t complicate your message.

Pinning down some ideas take a bit of time, but in the end the motto keep it short and sweet prevails and then the framework for the talk will be done. All that is needed now is to put some meat on those bones and you’re almost there. 

Next up is to create some captivating imagery to accomplish your talk and most of the hard work is in hand.

  • Visuals

    - Be very aware of the perils of your Keynote/Powerpoint show-and-tells. Keep the amount of slides to a minimum - and, very importantly, Do Not Repeat out loud what is written on your slides. Slides are there to cement your speech not the other way round.

THE REHEARSALS

There is the notion that you should follow the rule rehearse rehearse rehearse and that is good. Even the phrase practise makes perfect, come to mind. However, there is also the notion that to over rehearse can kill some very important aspects of public speaking: the authenticity and energy. Saying that, preparation is vital. 

  • Video yourself

    - Recording yourself whilst rehearsing is an excellent way to watch yourself perform. You can then get a great idea of how you will come across to your audience.

  • Mixture

    - Be careful not to be a boring speaker. Avoid sameness at all costs. The last thing you want is for your listeners to get bored and tune out / disengage - or even worse, get up and leave the room.

Of course it is great to talk to an audience without any notes in hand, but rather have some pointers with you (or use your slides as reminders) to refer to than ramble on and deliver a bunch of words without any enthusiasm. If there are a few days at hand before going live it’s good to have a run-through once a day. Obviously if time is not on your side, more effort is needed as often as possible. 

If you’re familiar with the venue where you will speak at, then even better. If not, make sure to arrive some time earlier than you should to have a good look around the room/auditorium to get the feel of it’s layout and size. Walk about on the stage too so you get use to the acoustics and vision from the stage.

Prior to taking to the stage it is essential to do a complete run-through. Specially to check and double check the available technology. Nothing is more disappointing than a failing monitor or presentation slides jumping all over the screen and even the hand remote behaving badly. It is common for these hiccups, and depending on the formality of the event, an audience will accept and smile as they have seen it all before. From a speaker’s point of view though, it can easily rattle your rhythm and throw you off guard. Best to make 110% sure gremlins are removed from all devices so you can get on with the most important part which is delivering information well.

Words of Wisdom from Ralph Waldo Emerson

THE CURTAIN GOES UP

Before you know it the moment will arrived and you will be introduced to your audience. Some adrenalin usually kicks in and the flutter of butterflies in your stomach is a good omen. After all, you are about to show people what you know and what you’re made of. This is here where those rehearsals will come in very handy. You will portrait confidence and come across knowledgeable giving your audience a treat. Thus having your ducks in a row will only be a great part of your talk. 

Once you start to deliver your presentation, it is good practice to keep the following in mind: 

  • Stories

    - Tell a personal story or two. Maybe as an icebreaker before you delve into your main presentation.

  • Eye Contact

    - Connect with your audience from the start. You want them in the palm of your hand for the entire duration you’re on stage.

  • Body language

    - Your stance, the shifting your weight, your hand movements, where you head turns… Your Body Language and Body Message are very important. Your audience will definitely pick up on any energy you are giving off.

  • Passionate

    - Let your passion for the topic, for speaking publicly, for having an audience, for just being there, be on show all the time. Keep up the energy levels and stay focussed throughout.

Time usually flies by and in public speaking this can go by even faster. Sooner than you think you will receive a signal from the organiser at the back of the room that it’s time to wrap it up. Fingers crossed at this moment you have covered your main topics and are ready for the Q&A (question and answer session) that usually follows.

THE AFTERMATH

Done and dusted. Fingers crossed fo an applause and perhaps even a shout out/whistle here and there not to mention a possible standing ovation! Possibly some meet and greets with audience members to follow and finally a well deserved coffee (or something stronger if you prefer) to sooth your dry throat. Pat yourself on the back. Well done to you!

It’s worth noting that soon after you’ve walked off the stage, a feeling of what  now can sink your energy to a shockingly low level. This is normal. The mind and body have just gone through a gruelling 40+ minutes of intense excitement and nerves. As the saying goes… what goes up must come down. It will pass in due course. Nothing to worry about, but worth knowing you’re not about to collapse or have an attack of some sorts. 

CONCLUSION

Finally, what is the aim in all of this? Yes, it all sounds very easy, you may say. Maybe you can’t comprehend how someone can take a stance and talk out loud with lots of people watching and listening. “I’ll never be able to do that” is often a common reply. Honestly, you CAN do it. It may take time and even some media training, but it is possible.

The one thing that cannot be stressed enough is NOT TO let the moment and opportunity go by because you feel it is not your kind of thing. At the end of the day it is your Brand up there and it is part and parcel of building and growing your visibility. Please note that not all members of the audience will necessarily be appreciative of what you said since there will always be those that so easily show their dislike. Don’t let it throw you off track. Stand Tall And Deliver. And most of all grow within yourself

To finish off, here is the lesson of the day:  You up there on stage is intended for the people in your audience to remember Your Brand once You’ve Left The Room. 

As always, please feel free to share, comment or send me a message if you have any questions and/or if you felt some affinity towards this topic.

You can reach me here, or on LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You very much for reading. 


Reference:

Article by Susan Tardanico on the Forbes website:

https://www.forbes.com/sites/susantardanico/2012/05/29/want-to-be-a-better-public-speaker-do-what-the-pros-do/#3108529a1e17

HOW TO DEVELOP YOUR KNOWLEDGE INTO UNSURPASSED SUCCESS

How do you feel about gaining new information? Is it an exciting prospect? Or a daunting one, as the ability to extend your knowledge of a subject or a skill can be just that. However, if you approach the exercise with the right mindset you can walk away feeling very satisfied. 

Personally, the words of Vincent van Gogh sums it up beautifully:

Learning, or educating myself, has always given me a great sense of achievement, satisfaction and ultimately, confidence.  

THE URGE TO KNOW

When the decision was taken to startup on my own, there were quite a few elements within business that I knew, as far as I was concerned, too little about. Using this information gap as an example, there were mainly two ways to go about obtaining the info that was missing. 

One way was to sign up to a course or three and let others be my instructors. There is nothing wrong with obtaining knowledge down this avenue. To be honest, there are certain aspects of business solutions that can only be accomplished this way. 

On the other hand, to seek the information on one’s own accord somehow sounded so much more fulfilling, in my humble opinion. Therefore, yours truly, tackled the proverbial bull by the horns and upscaled the current understanding of certain areas I lacked knowledge in, by myself. 

THE LEARNING CURVE

With the worldwide web at our finger tips nowadays it is much easier than years ago to get hold of answers to all our questions. There are huge amounts of DIY Learning Videos for instance on platforms like YouTube. Not to mention special websites like SkillShare to train yourself how it should be done. It takes some research, but persevere and I can promise you will find what you are looking for

What could, or most likely will happen, is that you will find parts here, there and everywhere. The fun part (to put it mildly) is to then put it together like a puzzle. First, one finds the pieces with a straight edge and/or the corner pieces and before you know it the border (or outline, so to speak) is all in place. To follow is to fill in the middle section and voila!, your picture is complete. All pieces slotted in and you’re sitting back looking at a complete visual. This process translates to you having conquered the assignment of learning how to perform a certain task within your business and/or life. It’s moments like these that a firm pat on the back is in order (even if it’s done, sort of, by yourself)! 

THE IMPLEMENTATION

Now comes the tricky part. This is honestly the section that is as important if not even more so than the educating process itself. 

Once the know-how is firmly in your head, it is time to put your new found extended knowledge into action. Best bit of advice I can give you at this stage is to get going immediately since the information is still very fresh. So:

  • Practice

  • Practice it again

  • Practice it some more

  • Practice until it becomes second nature

Repetition is known to cement actions within us. After all, the exact meaning of repetition is ‘the action of repeating something that has already been said or written’. Once you leave the new found facts and skills at the door, the inevitable is sure to happen - when you return to put it all to work, most will be a haze and you will need to start again to remember and refresh your mind. This can, obviously, end up as wasting some valuable time.

THE CONCLUSION

Please understand that as I mentioned earlier, certain expert knowledge can only be accomplished via the help of specialised individuals that spend many years of their lives learning so they are able to teach others the required information and processes. What I am trying to say is that one shouldn’t always assume that gathering all knowledge is only available if someone/persons directly teach you.

To study or learn on your own takes a lot of effort and determination, not to mention focus. You need to be proactive and resilient at all times. As tough as this may sound, the outcome will easily overshadow the angst of doing it yourself.

For me self-education works and it works well. Currently there a few new ventures on the cards and instead of signing up to expensive courses on how to achieve this, I am (enjoying!) taking matters in my own hands. Yes, I do attend webinars, seminars and join many discussions to get some guidance, but at the end of the day it’s up to me.

Some will call it the hard way and won’t understand why the narrow, steep road is more attractive. Each to their own I say. It is not a matter of making it unnecessarily difficult for oneself, it is much more about achieving something where there was originally very little knowledge of in one’s head. 

As a strong believer in one can do whatever you put your mind to, it’s obvious this is the preferred route for me. That moment you reach the end of the rainbow (as in the final section of a project) and find your pot of gold, is really priceless. To sit back and look at the finished assignment you did with a complete new set of tools you taught yourself is beyond satisfying. Once you experienced that feeling, I bet you will want it again and again. Believe me the feeling is truly that wonderful. 

As always, please feel free to share, comment or send me a message if you have any questions and/or if you felt some affinity towards this topic.

You can reach me here, or on LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

WHAT IS AN INTEGRATED BRAND PARTNERSHIP?

‘How can our company increases our revenue?’ is a question that often raises its head. Making money, also known as creating revenue, is after all what businesses are all about. The answer maybe simple, as in sell more, however that is often far more difficult than said. Particularly in today’s world that is saturated with businesses left, right and centre.

Solutions to overcome the difficulty in reaching that yearly target is order of the day. In other words, how can a Brand withstand pressure yet flourish and end up with a better ROI (return on investment) than 12 months ago? 

WHAT CAN BE DONE

Within the worlds of Brands and Brand Identities there lies an answer.  One word comes to mind: collaboration. One question though is, what does that mean? 

Fact of the matter is that trading on various platforms is becoming more and more popular and effective in today’s world. Therefore it is imperative to be visible and active on- and offline. This mean any platform where services and/or products are presented, explained and offered to customers.  It will be rather unintelligent not to make use of this opportunity to get more bang for your buck

To be more specific, the solution is Integrated Brand Partnerships. In short: When Brands Join Forces. 

WHAT IS IT ABOUT

Reading an article on the Econsultancy website made me put my thinking cap on and put thoughts to paper. The writer James Cristal explores 5 examples of where significant brands collaborated in order to not only increases customer retention, but also to increases revenue. 

Having a renown Brand is one thing, but having the insight to incorporate another renown Brand with your own is a great idea. Not only is a company going to maintain their popularity they are also going to enhance sales and create a magnificent user experience for their customers. And that, ultimately, is what differentiate a good company from a great company. 

WHEN DOES IT WORK BEST

Now that it has become more clear as to what such a Partnership is about, the challenge is to figure out a way of making it happen. It isn’t a matter of putting any 2 together either. There is no point in joining 2 Brands where one is like oil and the other like water - we all know that doesn’t mix! 

Coming from a Brand Partnership environment, I have on many occasions been presented with the task of blending 2 Brands that compliment each other and work well together. The difficulty isn’t in finding the two components, but it can be very tricky to find the right solution for the process to work. At the end of the day the relationship has to work very well so that both parties benefit. 

Therefore the major part in a Partnership campaign is finding the right creative solution. Working closely with both sides the main point is to find the reason for such an integration. Mostly it will be around exposure and presentation to customers hence finding a visual element that does the trick. After all, the task at hand is to grab the customer’s attention and supply an opportunity for them to participate and experience a great service. 

Let’s explore 3 different platforms and their different methods:

  • Broadcasting - Television Programme

    • placing the sponsorship element right up against the start and end of a programme part, but not within the commercial break 

  • Online - Website

    • placing the sponsorship application at a point within the site where it is most likely the customers would want to add to their booking/purchase

  • Print - Magazine

    • placing the sponsorship creative within the written article to draw attention to a reader with advice on how to proceed to obtain the additional product/service/information

In short, catch the attention of your customer at their most vulnerable moment. 

CONCLUSION 

At the end of the day, the purpose of any Partnership is to add further value to the customer’s journey. The best way to facilitate this feature is to offer a way for your customer to be exposed to another partner’s facilities, but without running the risk of customers leaving or forgetting about you as the host. Ultimately, offering them another service, but all within one place - Your Environment.

We have to remember that even though the aim is to provide equal traction for both sides, there will always be a primary and secondary entity taking part in any campaign. It is understandable that one platform will provide the main attraction where the second player will obviously be happy to participate because of the strong, possible winning end result. 

It is not a situation of one being better or more efficient than the other, but rather that of both realising that together they can reach a much higher level of success. For the best results it is imperative that these campaigns are executed seamless so that the customer are almost unaware of it happening. If this can be achieved, then you walk away with a win-win moment. It will also mean that there is a big chance the two players will partner again. Once it has become apparent that a collaboration works well, many occasions will be created to do it again.

Having quite a few successes under my belt within this field, I can say that it brings a great amount of satisfaction to all involved in a successful campaign. The exposure for clients’ products/services has been, is and will always be a plus factor. Many sales teams will be patted on the shoulders for instigating such a great win. Creative gurus will receive kudos for an excellent format and those who host the campaign will realise how important it is to work with others. Revenue of course plays a massive part, however the relationships built will persevere for time to come. 

Taking on the role of the one-stop-shop between all of the different parties that partake in such an exercise, causes me great pleasure. It is amazing to be able to coordinate various departments and bring a campaign together. Without my extensive knowledge I built up during many years, I reckon none of this will be possible. Needles to say, I thrive within the world of Brand Partnerships. Apart from anything else, it places me in a situation where I can upheld both Brands and their key messages. May it long, long lasts.

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

PUT ONE FOOT IN FRONT OF THE OTHER

… and You can put any mountain behind You. 

Sounds fairly simple, right? However, when it comes to getting the ball rolling for the year ahead, the desire may come easily until you realise the fact of the matter is, it isn’t always that easy at all.

Looking (at least) 12 months ahead at your work and life can and is quite scary. Even daunting for most people. So much so that the Goal Setting exercise is limited to only thinking about a few things that could be done in the months to come. 

The secret to fulfilling those ideas is not rocket science. The truth is that all one has to do is put write down those thoughts on paper or type it into a document. According to the Dominican University of California, close to 75% of people writing down/typing Goals had a much higher success rate of achieving them - in contrast to those thinking and/or keeping their goals only tucked up in your heads.

THE ROAD AHEAD

Where are You & Your business heading? Here is some guidance from Bob Proctor: “A proper goal provides the necessary incentive to grow in awareness - and every aspect of your life is a reflection of your level of awareness”.

What strikes me within these wise words are: Goal, Grow and Awareness. 3 very powerful points to take note of to make progress.

Personally, a lot has been picked up from working in a corporate environment for many years. One that stands out like the proverbial sore thumb is Goal Setting. It was great to be introduced to it years ago. Something that now comes natural and are done religiously at the start of every new year. In January thoughts are arranged into at least 3 Development sections: Entrepreneurship, Business and Personal. Setting out a strategy for each part of life as a professional working individual is order of every new year. 

THE SET UP EXERCISE 

To sit down and calmly spend time making decisions for the next 12 months is one of the most satisfying exercises one can do. It puts the future into perspective and creates a track that encourage the mindset to move systematically forward. 

A golden rule to follow is that of creating SMART Goals. Setting massive, almost out-of-bound Goals are, from a personal point of view, not that productive. It is good to be ambitious, however being realistic is a much better route to follow. 

Over-the-top Goals can easily lead to disappointment and discouragement. One can feel like a failure and that easily leads to negativity in thought and mind - something that should be avoided at all costs since being positive is a much easier way to live life and being successful. So, be SMART about your Goals. 

No need to agree on a huge list of goals either. The list can rather be short and sweet than long, tedious and impossible. Aim for around 3 to 5 per section.

THE CREATING PROCESS

Here we are talking literal as in creating the document which will lay out each Goal that will encourage you over the next 12 months to move forward and make progress - in both business and personal growth. 

Keep it plain and simple. A 3-pager landscape-layout with 4 columns each should do the trick. Give each page a heading that clearly describes what your plans are. Then head up each column too. The following column headers makes a lot of sense: Goal, Actions, Timescale and Result. 

Take each page at a time. Write a Goal and follow on to the 2nd column and then the 3rd. The 4th will be visited throughout the year and completed by the end of your 12 month cycle. Do this for each page you created and very soon you will look at a great lot of words that stare you in the face. It is so much easier to visualise what needs to be done and by when once you see it with your own eyes. People do tend to say why should I create a document? It’s all in my head in any case - trust me, seeing it in black on white cement it in your head and give your mindset a real good boost. 

To finish off this very important document it is imperative to Brand it. Add your logo. Use your company colours. Definitely use your company font. Make it your own. It is YOUR Goals for YOUR Company. Once again, each time you visit this document it will give you a sense of ownership. After all, it belongs to you! 

THE RE-VISIT   

There are people who (unfortunately) think that once they created their Goals it can stay in a folder somewhere on their computer. Their attitude of I am going to look at it only in 12 months from now is defeating the purpose. A regular visit to this document will not only refresh your memory it will also make it clear where you are with those goals as the year go by.

A healthy suggestion is to add at least 4 reminder dates to your calendar. Every 3 months is good timing. This will give you enough time to get on with business in general and easily let you cast your mind back to what you have achieved and where you are in making progress. Here is where column 4 gets the action. Note down the date your visit takes place and next to it whether you have already accomplished, slightly progressed or still have to work on the particular Goal. 

Quarterly visits will also help a lot at the end of your 12 month cycle to see the full picture with no need to open your diary searching for accomplishments or wreck your mind when you actually demolished a goal. 

THE FINAL FRONTIER 

Time flies by so quickly and before you know it a year would’ve past. The moment of truth will be facing you. The last Goal visit of the year will be upon you and you will need to be honest about what you wrote months ago. 

The possibility exists that certain sections of your Goal Setting document will still not be completed. Don’t stress about this. Circumstances change all the time. There could be a very good reason (lets hope so) for a Goal to be still outstanding. If it is still relevant to your development don’t feel ashamed to add it to the next bunch for the year to come. 

CONCLUSION

Every year your Goals’ intensity will increase. Your aim will be higher than before. You will most likely put a bigger demand on yourself and your business. Don’t let it deter you. As mentioned before, there is nothing wrong with being ambitious. Nothing prohibits you from setting the bar a notch higher than last year (actually, it is a very healthy approach). The important thing is to continue to set Goals. Continue to visit them regularly and be strict about them. At the end of the day it’s up to you, but having these milestones set out loud and clear will help you with you strategy towards success.

To be brutally honest with you, Now Is The Time to get going and set out milestones for the next months ahead. Good luck with your Goals! It will be worth it every time - I promise you that! 

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram

And most of all… Thank You for reading.