YOUR SOCIAL MEDIA ACTIVITY vs YOUR HEALTH

There is that sound again… the indication of another notification from one of your Social Media platforms. Question is: what do you do?

Are you one of the 60+% of people in the world who immediately and impulsively grab your mobile and check that notification? If so, your dependency on automatically looking what the notification is about, may be an indication that you are suffering from what is called Social Media Addiction.

It is always easy to slap a label onto something, so even though it may seems straight forward, let’s dive deep into the what and why of this human matter.

WHAT IS ADDICTION

To kick start this article, let’s see how dictionary.com explains the word, or symptom (as it is often called): “Addiction is the fact or condition of being addicted to a particular substance or activity”. 

Take note, that the word activity is included in the explanation. After all, attending to your social feeds is an activity - something that are done fairly regular. 

WHAT ARE THE INDICATIONS 

Being spurred on by a post I read on It’s Time To Log Off it is clear that an overwhelming amount of people in the world are suffering from SMA (social media addiction). You may read this and think “oh well, this is not me”, but please take note: if you find it (rather) difficult not to respond to notifications by checking your feeds immediately or constantly recording/typing content for your sites, then it is time to wake up and smell the coffee. It is very possible that you are one of the 60+% in the world.

Let’s look at such a scenario from a different angle: how do you feel when you discover you have no signal to receive incoming alerts on your mobile device? That anxious feeling, together with not being able to post any content, can have a negative effect on your wellbeing. For instance, you may end up feeling down in the dumps, frustrated (to say the least) and/or even get really angry. These emotions, due to the lack of not being able to connect as such, spells danger. 

HOW TO COMBAT YOUR HABIT

There is a possibility one can argue that the existence of social sites are created to get you hooked. Albeit this being a very strong suggestion, take a minute and think clearly about it. One could easily find some truth in that statement. Going back to the explanation of addiction, hooked is exactly how people end up if they can’t leave their devices alone.  

Time, within the technology world, luckily moves at a speed almost as fast as light. Nowadays applications (Apps) are created to help people curb the time they spend on electronic devices. Assisted by those within the medical environments, these helpers are there to do exactly that. The crux lies within ones own decision to turn them on

The mere fact that institutions are making decisions to create electronic help, can be a clear indication that the statement about sites vs deliberate, obsessive behaviour may not be as far fetched as we want to believe. 

Changing the screen time  applications’ settings to on is one way to minimise your activities online. Another very simple, and effective, solution is to take a firm stand and cancel all notification alerts. Of course this can be seen by many as a drastic measure, but let’s keep our eyes on the longterm effects. There are clear indications that your health will improve when one exercise less negative emotions in life. Specially when it comes to the dependency on feedback such as likes from followers. 

Obviously, when one cancels a certain daily ritual, a gap is created and therefore the need to fill it is inevitable. Why not get back to good, ol’ natural remedies such as go outside and breathe in fresh air? Pick up a book, read and turn pages with your fingers (instead of swiping) and better still… talk to someone face to face. Let’s be honest, the possibilities are endless. It is only a matter of looking around and not focussing on a small screen in front of you. 

CONCLUSION

“I am going to take a hiatus from social media” is a line very often used in social media posts. However, are many of those really sticking to their words?

But that is exactly what you want them to do, you may say pointing your finger at me. Yes, that is what I’m on about - however, my questions still remains: Do They Really Do That?

My believe is that many online influencers/activists, etc. are confused by the words taking a break. Time and time again I witness regulars on social sites claiming the proverbial gone fishing scenario only to discover a few minutes/hours later they are in full glory, camera front facing and happily chatting away live to the world. And where do I see this happening? On various social media platforms that offers a stories or live function, where else! 

That  hiatus didn’t last long, right? “No, no, no, Evan, I am taking a break from publishing any work related content. I am away with my family at a beach resort. I am teasing your taste buds with the delicious food we’re eating?” Or the other classic: “I am building my personal brand on social platforms! Presence is what it is all about”.

I am afraid such individuals need to stop kidding themselves. That kind of behaviour is not leaving social media alone for a period of time. Purely because you change your content does not make it less of a habit.  Publishing your absence loud and clear is exactly what it should be. Stick to your guns - most importantly, show your audience you’re a sincere human focussed on many other opportunities than the matter in your hand

Content on platforms are important, don’t get me wrong. However, the content  is not what causes the addiction. The inability to see the wrong doing, is the underlining cause for concern, in my opinion. The bottom line is to first realise the habit and how damaging it is - and only then serious change can take place. 

I will leave you with some honest advice: Take A Well Deserved Break from Social Media and do Your Future Self a favour. Ultimately, enjoy the sunset views… taste the delicious food… have a great, fun time away from normality. It will do you the world of good. 

And finally a cheeky suggestion: share those taking-a-break-memories with us all by creating and publishing a digital album on your return. 

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, on LinkedIn, Twitter, Facebook & Instagram

And most of all… Thank You for reading.

FRIEND OR FOE TO EFFECTIVE COMMUNICATION

Does our obsession with Social Media messaging mean the end of good writing? Such a great question from Emphasis that I used it to kick start this article. 

Communication is key in life. Not only within our personal relationships, but definitely within a business environment. It is safe to say that the way we communicate with each other has changed drastically over the years. Long, very long gone are the sending a pigeon and following short on its footsteps we can even count writing a letter as something that is beginning to disappear. 

Nowadays, we live in an (mostly) electronic world. Apart from our personal lives being organised via an electronic device, a very big part of our work are conducted electronically via a keyboard. It is this last mentioned task that, in my opinion, is becoming a talking point to take notice of.

TALK THE TALK

So many of people around the world go about their every day duties with an electronic device in their hands - or pockets/bags at least. It is therefore much easier to get or keep in touch with others than ages ago. More so, it can be done almost instantly, as you all know by now.  “What is the issue?” you may ask. Well, it is not that we can respond easily, it is how we respond that is my focus point.

Being regularly on social media platforms it has become obvious to me that many individuals tap or type away without taking much care of how they write. What matters to them is the fact that they do communicate and not how they do it. Time and time again one will stumble across social media posts that harbours incorrect spelling or incorrect grammatical usage. 

SPEAK THE LANGUAGE

Digging deep into some research, it has become clear that there are many educating institutions that have already talked of late about the writing element while we are speaking to each other. Teachers and Educators seem to address this issue which means they are questioning the way we are moving forward on an educational level. Amen to that!

At this point, let’s look at some of the outcomes from a study of 800+ teachers released by Dictionary.com:

  • 32% notices students struggle with grammar

  • 64% focusses more on skills like meaning and comprehension 

  • 73% find that social media and texting negatively affects students' grammar and spelling skills

  • 75% are troubled by students using popular slang or text speak in their schoolwork

  • 88% are concerned of students’ improper use of basic words and phrases 

As a strong believer in dotting my i’s and crossing my t’s, it has been more than frustrating on many occasions to see online posts not adhering to the correct usage of words - whether that is in sentences or on-word responses. Along with this kind of behaviour, one also has to put up with grammatical errors. There is an age-old saying: read between the lines, however, struggling to figure out what someone is telling you via the lines is (personally) a waste of time - in particular within the world of social media. After all, social media communication is suppose to be in the KISS form (Keep It Short & Simple), right? 

TOO MUCH TO ASK

Not only is it easy to draw a different conclusion to what the writer intended, it also can easily give the reader the wrong impression of the personality on the other end of the phone. This observation can quickly be pushed aside by saying that we are friends so he/she knows what I mean. Rightly so, but what about those who do read your work and is not at all a friend in real life? 

Furthermore, when it comes to those who are shouting from the rooftops about their milestones, their achievements and mostly (even if it’s indirectly) about what great influencers they are, is it really such an enormous task to make sure your content is grammatically correct when published?

Take for instance an Educator (i.e. a person who provides instruction or education; a teacher - via dictionary.com)... surely this person has a responsibility (at least) towards his/her students. Around 50% of teachers admit they reach out to social media to have a better understanding of their students’ culture.  Has it ever occurred to you as a tutor, that the reverse can happen? If your students take on board your irked grammar behaviour, are you really succeeding as an upstanding pilar of society?

At the end of the day, my question is: as a Leader, how much do you respect the language you are using to communicate with others?

THE FUTURE IS OUT THERE

We all know that once it is published, it’s basically out there forever. We can delete here, there and anywhere we can find, but somehow somewhere someone will find our original post. 

We all have a native tongue. Personally, this language I communicate in 100% of my everyday is not the one I was born with. And there are millions of us around the world in a similar situation. However, living in a society that is becoming more and more global it has become the norm to talk to each other in a universal language. Nothing wrong with that at all, but do we honestly have to walk around showing little respect for the language that is bringing us all together? 

What if the English language is the glue that keeps the world go round? The manner in which the English language is being used over the last few decades, is a true indication of how long it is been here and most probably how long it is going to be around for. 

Far is it for me to be such a stern critic, but if us humans, and in particular those who count themselves as upstanding citizens, cannot adhere to a simple task of delivering their words in mint condition, then where is this all going to end.

CONCLUSION

None of us are perfect. That is a common fact. We are all human and we make mistakes. That said, I personally don’t believe we can use that as an excuse to set a bad example. My point is that it is so easy nowadays to distribute content electronically. All we need to do is take good care of how we put it out there for all to see and read.

The main issue with not taking care of how we communicate with words is about to whom we aim our knowledge / points of view / insights etc. towards. It is quite possible for a big majority of your readers to be of a younger age than yourself. This is great, because we would like to advise and help others by sharing our wisdom with them - especially if one is in an environment of mentoring or coaching and teaching. Not much give more satisfaction than assisting others with reaching their potential

If we feel so strongly about how much value we want to bring to others’ lives, then why not feel strongly about the manner in which way we will give value to them. For those who will end up in a professional working environment one day, it is definitely a sure thing that they will not get away with using inappropriate language when engaging with fellow colleagues and/or clients. No company will put up with the use of slang or abbreviations in emails, incorrect usage of grammar in presentations and definitely not if you have a bad telephone manner. 

Those of us out here that wants to share with the world what we’ve learned so far in life, has a responsibility to do it correctly. After all, a Leader should be someone who Knows the Way, Goes the Way and Shows the Way. 

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram

And most of all… Thank You for reading. 

WHAT IS AN INTEGRATED BRAND PARTNERSHIP?

‘How can our company increases our revenue?’ is a question that often raises its head. Making money, also known as creating revenue, is after all what businesses are all about. The answer maybe simple, as in sell more, however that is often far more difficult than said. Particularly in today’s world that is saturated with businesses left, right and centre.

Solutions to overcome the difficulty in reaching that yearly target is order of the day. In other words, how can a Brand withstand pressure yet flourish and end up with a better ROI (return on investment) than 12 months ago? 

WHAT CAN BE DONE

Within the worlds of Brands and Brand Identities there lies an answer.  One word comes to mind: collaboration. One question though is, what does that mean? 

Fact of the matter is that trading on various platforms is becoming more and more popular and effective in today’s world. Therefore it is imperative to be visible and active on- and offline. This mean any platform where services and/or products are presented, explained and offered to customers.  It will be rather unintelligent not to make use of this opportunity to get more bang for your buck

To be more specific, the solution is Integrated Brand Partnerships. In short: When Brands Join Forces. 

WHAT IS IT ABOUT

Reading an article on the Econsultancy website made me put my thinking cap on and put thoughts to paper. The writer James Cristal explores 5 examples of where significant brands collaborated in order to not only increases customer retention, but also to increases revenue. 

Having a renown Brand is one thing, but having the insight to incorporate another renown Brand with your own is a great idea. Not only is a company going to maintain their popularity they are also going to enhance sales and create a magnificent user experience for their customers. And that, ultimately, is what differentiate a good company from a great company. 

WHEN DOES IT WORK BEST

Now that it has become more clear as to what such a Partnership is about, the challenge is to figure out a way of making it happen. It isn’t a matter of putting any 2 together either. There is no point in joining 2 Brands where one is like oil and the other like water - we all know that doesn’t mix! 

Coming from a Brand Partnership environment, I have on many occasions been presented with the task of blending 2 Brands that compliment each other and work well together. The difficulty isn’t in finding the two components, but it can be very tricky to find the right solution for the process to work. At the end of the day the relationship has to work very well so that both parties benefit. 

Therefore the major part in a Partnership campaign is finding the right creative solution. Working closely with both sides the main point is to find the reason for such an integration. Mostly it will be around exposure and presentation to customers hence finding a visual element that does the trick. After all, the task at hand is to grab the customer’s attention and supply an opportunity for them to participate and experience a great service. 

Let’s explore 3 different platforms and their different methods:

  • Broadcasting - Television Programme

    • placing the sponsorship element right up against the start and end of a programme part, but not within the commercial break 

  • Online - Website

    • placing the sponsorship application at a point within the site where it is most likely the customers would want to add to their booking/purchase

  • Print - Magazine

    • placing the sponsorship creative within the written article to draw attention to a reader with advice on how to proceed to obtain the additional product/service/information

In short, catch the attention of your customer at their most vulnerable moment. 

CONCLUSION 

At the end of the day, the purpose of any Partnership is to add further value to the customer’s journey. The best way to facilitate this feature is to offer a way for your customer to be exposed to another partner’s facilities, but without running the risk of customers leaving or forgetting about you as the host. Ultimately, offering them another service, but all within one place - Your Environment.

We have to remember that even though the aim is to provide equal traction for both sides, there will always be a primary and secondary entity taking part in any campaign. It is understandable that one platform will provide the main attraction where the second player will obviously be happy to participate because of the strong, possible winning end result. 

It is not a situation of one being better or more efficient than the other, but rather that of both realising that together they can reach a much higher level of success. For the best results it is imperative that these campaigns are executed seamless so that the customer are almost unaware of it happening. If this can be achieved, then you walk away with a win-win moment. It will also mean that there is a big chance the two players will partner again. Once it has become apparent that a collaboration works well, many occasions will be created to do it again.

Having quite a few successes under my belt within this field, I can say that it brings a great amount of satisfaction to all involved in a successful campaign. The exposure for clients’ products/services has been, is and will always be a plus factor. Many sales teams will be patted on the shoulders for instigating such a great win. Creative gurus will receive kudos for an excellent format and those who host the campaign will realise how important it is to work with others. Revenue of course plays a massive part, however the relationships built will persevere for time to come. 

Taking on the role of the one-stop-shop between all of the different parties that partake in such an exercise, causes me great pleasure. It is amazing to be able to coordinate various departments and bring a campaign together. Without my extensive knowledge I built up during many years, I reckon none of this will be possible. Needles to say, I thrive within the world of Brand Partnerships. Apart from anything else, it places me in a situation where I can upheld both Brands and their key messages. May it long, long lasts.

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

BEING A BRAND GUARDIAN

Are you concerned about how your Brand is being executed? Of course you are. After all, your Brand is the core of your existence as a professional operator within your niche. The question actually should be: ‘Is your Brand safeguarded?’. 

WHAT IS A BRAND GUARDIAN

Even though I had a very good understanding of the role it became even more clear once I read Andrew Vesey’s post in Brand Quarterly. In todays very busy digital market (in particular) it is imperative to make sure your Brand is in line at all times with what your company stands for. This is where a Guardian steps in to make sure all aspects of your Brand are consistent wherever it is represented.

There is no need to stress how tough the competition is out there.  So you better make sure you’re protected. After all, you have insurance for your family, home and even business - why not for your Brand?

WHO NEEDS A BRAND GUARDIAN

In general, companies or SMEs and even individuals are so focussed on starting up and/or running a business that something like their Branding can easily be jeopardised. Therefore your Brand needs to be looked after properly.  Not because you don’t want to do that, but because there are usually a million and one other things that need your attention constantly. 

Take for instance your next upcoming marketing campaign… You most likely are outsourcing all creative elements. Or even if you’re relying on your internal marketing team there will be an element of mishaps or misunderstandings due to the amount of people working on your project. It’s here where you are in need of a Brand Guardian.

WHAT WILL A BRAND GUARDIAN DO

It is someone that will be able to oversee and guide all those involved in your campaign to stay within the parameters of your Brand. To make sure that there is consistency whenever aspects like your logo, your colours, your company’s mission statement, etc. is being used. The importance of stability across a campaign cannot be stressed enough. Your audience needs to able to recognise your Brand at all times.

A Brand Guardian will take care of all visual requirements. Many times external agencies you use undergo changes and even internal teams/freelancers could steer away from being in line purely because of the workload they are expected to deliver. Taking on board a Guardian eliminates this once and for all.

CONSLUSION

What makes an exceptional Brand Guardian, you may ask. Speaking from experience, first and foremost it is the value that will be brought to your table. This is comprised out of: 

  • putting oneself in the client’s shoes

  • extraordinary eye for detail

  • positive frame of mind

  • proven outstanding management skills

  • delivers successful end results

Followed closely by: a high level of effective Solutions to fulfil your expectations, being known for a People’s Person to make sure everybody is up-to-date with the latest developments, creating you a Brand Book with guidelines and instructions.  Ultimately, someone to Enhance and Secure your Brand. 

From knowledge, being at hand as a Guardian has been proven to cause much more help than hinder.  As a mentor and coach many opportunities have risen to assist, help and guide clients to have a consistent Brand. The strong believe here is that your Brand should be fully in order whenever you step out into the world

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, and on LinkedIn, Twitter, Facebook & Instagram

And most of all… Thank You for reading.