HOW TO STAND STRONG AND DELIVER A POWERFUL MESSAGE

What will you do with any given opportunity for your business? Obviously you will grab it with both hands and go for it. So what if that opportunity is to take to The Stage and Speak Publicly? Do you have what it takes to get up in front of a crowd and talk out loud?

THE INVITATION

Attending networking events has become a regular activity for any entrepreneur. It’s the perfect platform to meet likeminded people which share the same passion as oneself for business. Needless to say that when the invite came via the first email opened on a Monday morning to speak at an event, it was a no-brainer to reply with an affirmative, Yes! 

“Don’t you find that kind of thing very daunting?” was the response from some close friends. To be honest, perhaps because of a mindset that is slightly different from the norm, it is not a scary thing at all. Actually, their is a huge feeling of satisfaction to share publicly one’s knowledge and the approach to one of the loves of my life: that of being an entrepreneur. 

When I came across a superb article in Forbes under Leadership, Want To Be A Better Public Speaker? Do What The Pros Do written by Susan Tardanico, the immediate need arouse to share my public speaking ethics. She most definitely speaks my kind of language. To get her point of view on Public Speaking follow the reference link at the end of this article. Her process is very similar to mine. So on that note, let’s get to work on the nitty-gritty of a creating a striking presentation. 

THE PREP STRUCTURE 

Establish first off from the organiser what is required, where and when you should be ready for action. Once the practicalities are out of the way the time has come to put on that thinking-cap and get some thoughts together. 

  • Purpose

    - An effective way to start is to have the end of your talk in mind. Basically, the message you want to get across.

Deciding on the topic/s can be tricky depending on if it’s been covered before or if there are so many aspects to cover that there will not be enough time.  

  • Simplicity

    - Don’t complicate your message.

Pinning down some ideas take a bit of time, but in the end the motto keep it short and sweet prevails and then the framework for the talk will be done. All that is needed now is to put some meat on those bones and you’re almost there. 

Next up is to create some captivating imagery to accomplish your talk and most of the hard work is in hand.

  • Visuals

    - Be very aware of the perils of your Keynote/Powerpoint show-and-tells. Keep the amount of slides to a minimum - and, very importantly, Do Not Repeat out loud what is written on your slides. Slides are there to cement your speech not the other way round.

THE REHEARSALS

There is the notion that you should follow the rule rehearse rehearse rehearse and that is good. Even the phrase practise makes perfect, come to mind. However, there is also the notion that to over rehearse can kill some very important aspects of public speaking: the authenticity and energy. Saying that, preparation is vital. 

  • Video yourself

    - Recording yourself whilst rehearsing is an excellent way to watch yourself perform. You can then get a great idea of how you will come across to your audience.

  • Mixture

    - Be careful not to be a boring speaker. Avoid sameness at all costs. The last thing you want is for your listeners to get bored and tune out / disengage - or even worse, get up and leave the room.

Of course it is great to talk to an audience without any notes in hand, but rather have some pointers with you (or use your slides as reminders) to refer to than ramble on and deliver a bunch of words without any enthusiasm. If there are a few days at hand before going live it’s good to have a run-through once a day. Obviously if time is not on your side, more effort is needed as often as possible. 

If you’re familiar with the venue where you will speak at, then even better. If not, make sure to arrive some time earlier than you should to have a good look around the room/auditorium to get the feel of it’s layout and size. Walk about on the stage too so you get use to the acoustics and vision from the stage.

Prior to taking to the stage it is essential to do a complete run-through. Specially to check and double check the available technology. Nothing is more disappointing than a failing monitor or presentation slides jumping all over the screen and even the hand remote behaving badly. It is common for these hiccups, and depending on the formality of the event, an audience will accept and smile as they have seen it all before. From a speaker’s point of view though, it can easily rattle your rhythm and throw you off guard. Best to make 110% sure gremlins are removed from all devices so you can get on with the most important part which is delivering information well.

Words of Wisdom from Ralph Waldo Emerson

THE CURTAIN GOES UP

Before you know it the moment will arrived and you will be introduced to your audience. Some adrenalin usually kicks in and the flutter of butterflies in your stomach is a good omen. After all, you are about to show people what you know and what you’re made of. This is here where those rehearsals will come in very handy. You will portrait confidence and come across knowledgeable giving your audience a treat. Thus having your ducks in a row will only be a great part of your talk. 

Once you start to deliver your presentation, it is good practice to keep the following in mind: 

  • Stories

    - Tell a personal story or two. Maybe as an icebreaker before you delve into your main presentation.

  • Eye Contact

    - Connect with your audience from the start. You want them in the palm of your hand for the entire duration you’re on stage.

  • Body language

    - Your stance, the shifting your weight, your hand movements, where you head turns… Your Body Language and Body Message are very important. Your audience will definitely pick up on any energy you are giving off.

  • Passionate

    - Let your passion for the topic, for speaking publicly, for having an audience, for just being there, be on show all the time. Keep up the energy levels and stay focussed throughout.

Time usually flies by and in public speaking this can go by even faster. Sooner than you think you will receive a signal from the organiser at the back of the room that it’s time to wrap it up. Fingers crossed at this moment you have covered your main topics and are ready for the Q&A (question and answer session) that usually follows.

THE AFTERMATH

Done and dusted. Fingers crossed fo an applause and perhaps even a shout out/whistle here and there not to mention a possible standing ovation! Possibly some meet and greets with audience members to follow and finally a well deserved coffee (or something stronger if you prefer) to sooth your dry throat. Pat yourself on the back. Well done to you!

It’s worth noting that soon after you’ve walked off the stage, a feeling of what  now can sink your energy to a shockingly low level. This is normal. The mind and body have just gone through a gruelling 40+ minutes of intense excitement and nerves. As the saying goes… what goes up must come down. It will pass in due course. Nothing to worry about, but worth knowing you’re not about to collapse or have an attack of some sorts. 

CONCLUSION

Finally, what is the aim in all of this? Yes, it all sounds very easy, you may say. Maybe you can’t comprehend how someone can take a stance and talk out loud with lots of people watching and listening. “I’ll never be able to do that” is often a common reply. Honestly, you CAN do it. It may take time and even some media training, but it is possible.

The one thing that cannot be stressed enough is NOT TO let the moment and opportunity go by because you feel it is not your kind of thing. At the end of the day it is your Brand up there and it is part and parcel of building and growing your visibility. Please note that not all members of the audience will necessarily be appreciative of what you said since there will always be those that so easily show their dislike. Don’t let it throw you off track. Stand Tall And Deliver. And most of all grow within yourself

To finish off, here is the lesson of the day:  You up there on stage is intended for the people in your audience to remember Your Brand once You’ve Left The Room. 

As always, please feel free to share, comment or send me a message if you have any questions and/or if you felt some affinity towards this topic.

You can reach me here, or on LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You very much for reading. 


Reference:

Article by Susan Tardanico on the Forbes website:

https://www.forbes.com/sites/susantardanico/2012/05/29/want-to-be-a-better-public-speaker-do-what-the-pros-do/#3108529a1e17

HOW YOU CAN ACHIEVE THE BEST OUT OF LIFE

Do you get the feeling (more than often?) that there is more, much more, to your life than your current situation? However, the target always seems to be just about out of reach? No matter how hard you try and stretch to reach it, it stays the proverbial dangling carrot.

WHEN REALITY KICKS IN

From time to time we are being faced with a situation in our lives similar to a door being shut in our faces. This could be anything from a relationship ending to being made redundant from your position at work. Whatever it is exactly, one feels let down and disappointed. These are natural feelings, because we are after all only human. 

This scenario is nothing new within the world we live in nowadays. I am sure quite a few of you will be able to resonate with such a consequence. Perhaps with even more than one.

WHAT TO DO NEXT

That is the big question. The short answer is: Make Some Changes. The long answer, I am about to explain to you in this article.

“But can I do it? Can I make it work?” you ask. So many times these are the kind of replies coming from individuals. Insecurity forces the mind to utter phrases like…. “not sure… don’t really know if I have it in me… I better not try again. I will just fail miserably.” etc..

Stop right there for a second or ten. I personally believe that You Can Do It. It is very possible for you to overcome hurdles and that can change everything in your life.

It is within each and everyone of us to do so and make positive changes for our lives. In order to succeed, the initial activity is to put your mind into starting gear. As the saying goes… Mind Over Matter. 

WHERE TO START YOUR JOURNEY

We all have a multitude of ideas in our heads. Those ideas have a name, they are called dreams. It is one thing to dream the dream and a complete different thing to achieve them. The good news is that your dreams are not only  possible, they are achievable.

Grant yourself the time to make sure your ideas are realistic though. In other words, don’t rush into making outrageous decisions. Seek and select sensible targets for yourself. It is here where you should learn from your short falls or perhaps that what made you end up being in your current situation. 

When it comes to a work environment, be clear about what you can offer a company when you’re looking at available positions. Maybe you can tackle the next relationship better by being less of one thing and more of another. What you should keep in mind is that it is Your Situation. Unique to You. Neither me nor anyone else really knows your current case. It is in the end, up to you. 

HOW TO WALK THE ROAD TO SUCCESS

The basic steps are: Plan, Action and Execute. Planning what you want is however the easiest part of your future. Taking the next step is when you need to put shoulder to the wheel and start to do the work. As if this last one isn’t hard enough, the toughest is to carry out and accomplish that what you want. 

Now, please don’t let the above paragraph put you off. It sounds intense, but help is at hand. 

Whilst recently reading A Better Lemonade Stand I came across their Manifesto – which inspired me to write this post. In this short, but very powerful synopsis they nailed the issues regarding reaching ones’ ultimate goals in life and work.

I stand completely a 110%+ by the Manifesto so let me share my thoughts with you. The following points can be seen as a roadmap or blueprint for you to get going. 

Let’s take it step by step…

  • Start

- As mentioned, don’t just dream, begin by setting out a plan.

  • Move

- Take a step forward and keep doing it regularly.

  • Work

- Even if it seems tough, remember you’re doing it for yourself.

  • Setbacks

- All of us in life fail over and over. See failure as motivation.

  • Blame

- Do not do it, be responsible for your own decisions.

  • Give up

- Don’t even consider it. Learn how to cross barriers.

  • Decisions

- Go for the tough choices and discover awesomeness.

It’s well worth reading the full explanation here. Not just once, but treat yourself and give it quite a few good reads. 

Let it sink in and then read it again. And then, Challenge Yourself.  

CONCLUSION

As far as I’m concerned the most important moment should be when you take a stand and decide that you want to change your life and chase your dream – in other words, taking the first step forward. This is what is called Taking Action. 

The rest of your road to reach the end will happen. It will quite easily not happen overnight, but do your future self a favour and keep going and stay focussed. Also, remember that the wide and easy road isn’t always the way to reach the top. Most times, if not all the time, it is the narrow, winding, uphill path that will cause the most satisfaction in the end. 

Influencers all over the world will tell you that sitting back and just thinking about plans are not enough. We all have to get up and get going. A Dream without a Plan is just a Wish.

It also is very important to remember: don’t give up at the first hurdle. Setbacks, criticisms, rejections, fear, etc. in my book are seen as motivation - which will give you the drive and determination to keep going and get better at it than what you were yesterday. Ultimately, Don’t Quit – Do It.

As always, please feel free to share, comment or send me a message if you have any questions and/or if you felt some affinity towards this topic.

You can reach me here, or on LinkedIn, Twitter, Facebook & Instagram.

And most of all… Thank You for reading. 

FRIEND OR FOE TO EFFECTIVE COMMUNICATION

Does our obsession with Social Media messaging mean the end of good writing? Such a great question from Emphasis that I used it to kick start this article. 

Communication is key in life. Not only within our personal relationships, but definitely within a business environment. It is safe to say that the way we communicate with each other has changed drastically over the years. Long, very long gone are the sending a pigeon and following short on its footsteps we can even count writing a letter as something that is beginning to disappear. 

Nowadays, we live in an (mostly) electronic world. Apart from our personal lives being organised via an electronic device, a very big part of our work are conducted electronically via a keyboard. It is this last mentioned task that, in my opinion, is becoming a talking point to take notice of.

TALK THE TALK

So many of people around the world go about their every day duties with an electronic device in their hands - or pockets/bags at least. It is therefore much easier to get or keep in touch with others than ages ago. More so, it can be done almost instantly, as you all know by now.  “What is the issue?” you may ask. Well, it is not that we can respond easily, it is how we respond that is my focus point.

Being regularly on social media platforms it has become obvious to me that many individuals tap or type away without taking much care of how they write. What matters to them is the fact that they do communicate and not how they do it. Time and time again one will stumble across social media posts that harbours incorrect spelling or incorrect grammatical usage. 

SPEAK THE LANGUAGE

Digging deep into some research, it has become clear that there are many educating institutions that have already talked of late about the writing element while we are speaking to each other. Teachers and Educators seem to address this issue which means they are questioning the way we are moving forward on an educational level. Amen to that!

At this point, let’s look at some of the outcomes from a study of 800+ teachers released by Dictionary.com:

  • 32% notices students struggle with grammar

  • 64% focusses more on skills like meaning and comprehension 

  • 73% find that social media and texting negatively affects students' grammar and spelling skills

  • 75% are troubled by students using popular slang or text speak in their schoolwork

  • 88% are concerned of students’ improper use of basic words and phrases 

As a strong believer in dotting my i’s and crossing my t’s, it has been more than frustrating on many occasions to see online posts not adhering to the correct usage of words - whether that is in sentences or on-word responses. Along with this kind of behaviour, one also has to put up with grammatical errors. There is an age-old saying: read between the lines, however, struggling to figure out what someone is telling you via the lines is (personally) a waste of time - in particular within the world of social media. After all, social media communication is suppose to be in the KISS form (Keep It Short & Simple), right? 

TOO MUCH TO ASK

Not only is it easy to draw a different conclusion to what the writer intended, it also can easily give the reader the wrong impression of the personality on the other end of the phone. This observation can quickly be pushed aside by saying that we are friends so he/she knows what I mean. Rightly so, but what about those who do read your work and is not at all a friend in real life? 

Furthermore, when it comes to those who are shouting from the rooftops about their milestones, their achievements and mostly (even if it’s indirectly) about what great influencers they are, is it really such an enormous task to make sure your content is grammatically correct when published?

Take for instance an Educator (i.e. a person who provides instruction or education; a teacher - via dictionary.com)... surely this person has a responsibility (at least) towards his/her students. Around 50% of teachers admit they reach out to social media to have a better understanding of their students’ culture.  Has it ever occurred to you as a tutor, that the reverse can happen? If your students take on board your irked grammar behaviour, are you really succeeding as an upstanding pilar of society?

At the end of the day, my question is: as a Leader, how much do you respect the language you are using to communicate with others?

THE FUTURE IS OUT THERE

We all know that once it is published, it’s basically out there forever. We can delete here, there and anywhere we can find, but somehow somewhere someone will find our original post. 

We all have a native tongue. Personally, this language I communicate in 100% of my everyday is not the one I was born with. And there are millions of us around the world in a similar situation. However, living in a society that is becoming more and more global it has become the norm to talk to each other in a universal language. Nothing wrong with that at all, but do we honestly have to walk around showing little respect for the language that is bringing us all together? 

What if the English language is the glue that keeps the world go round? The manner in which the English language is being used over the last few decades, is a true indication of how long it is been here and most probably how long it is going to be around for. 

Far is it for me to be such a stern critic, but if us humans, and in particular those who count themselves as upstanding citizens, cannot adhere to a simple task of delivering their words in mint condition, then where is this all going to end.

CONCLUSION

None of us are perfect. That is a common fact. We are all human and we make mistakes. That said, I personally don’t believe we can use that as an excuse to set a bad example. My point is that it is so easy nowadays to distribute content electronically. All we need to do is take good care of how we put it out there for all to see and read.

The main issue with not taking care of how we communicate with words is about to whom we aim our knowledge / points of view / insights etc. towards. It is quite possible for a big majority of your readers to be of a younger age than yourself. This is great, because we would like to advise and help others by sharing our wisdom with them - especially if one is in an environment of mentoring or coaching and teaching. Not much give more satisfaction than assisting others with reaching their potential

If we feel so strongly about how much value we want to bring to others’ lives, then why not feel strongly about the manner in which way we will give value to them. For those who will end up in a professional working environment one day, it is definitely a sure thing that they will not get away with using inappropriate language when engaging with fellow colleagues and/or clients. No company will put up with the use of slang or abbreviations in emails, incorrect usage of grammar in presentations and definitely not if you have a bad telephone manner. 

Those of us out here that wants to share with the world what we’ve learned so far in life, has a responsibility to do it correctly. After all, a Leader should be someone who Knows the Way, Goes the Way and Shows the Way. 

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, LinkedIn, Twitter, Facebook & Instagram

And most of all… Thank You for reading. 

WHAT MAKES ONE A GREAT LEADER?

Do You look at someone known as a Leader and wonder what it is that makes them to lead You to work and/or life satisfaction? Are You intrigued by Leaders? Or maybe You believe you show possibilities to Be a Leader. 

The title Leader or holding a Leadership position very often applied to a person who, as the dictionary explains, is ‘the person who leads or commands a group, organisation, or country’ and is to take ‘the action of leading a group of people or an organisation’. Purely going on what this sounds like, it is obviously a very important role.

This brings me to the question, what are Leadership Qualities? Whilst researching this journal post I came across a tweet from someone who is an integral part of my close-knit community: Cherie Aimée. The video she refers to is a MUST SEE (if you haven’t already done so) for all Leaders or those striving to be one. 

THE CRUX OF THE MATTER

Apart form the fact that Scooter Braun is a fascinating individual, his slant on Leadership is phenomenal in the video. It resonated 100% with me. Not for wanting to piggyback on his explanation, the topic is dear to my heart hence this article.

From the 6 Qualities of Leadership about to be discussed here within, the one Scooter Braun is very upfront about is exactly the same one that yours truly would put right at the top of the list: Integrity.

THE IN-DEPTH UNDERSTANDING

To get to grips with exactly what makes a great Leader, we must pinpoint the precise attributes of such a responsibility. Lets take them one by one… 

  • INTEGRITY

    The ultimate distinction here is that others must be able to identify with you as a Leader. Therefore strong values, strong ethics and strong character traits are required.  

  • VISION

The long and short of it is, having the ability to take something small and turn it into something big. Not forgetting to keep all those involved updated as changes occur. 

  • HUMILITY 

The focus is first and foremost on others - Every. Single. Time. Performance feedback is crucial and should be obtained regularly.   

  • SELF AWARENESS

The principal point here is to manage the emotions of others. One can only be successful within this realm by knowing how to manage ones own.

  • COMMITMENT

Having the confidence to face difficulties is such an awesome personality trait. This can be done successfully when the focus is on the journey rather than the destination. 

  • ASSISTANCE

Lend a hand. Offer help. And most of all, be positive in doing so.

THE IMPLEMENTATION  

Now that we know what it takes to be a Leader, the question is: How do I incorporate these 6 points in leading the way? Without hesitation, please let me invite you into my world. 

Integrity - To lie is not for me. Ages ago I learned it is something utterly uncomfortable to do. Even when I know the truth will not go down well. There is no point I even attempt the disclosure of facts I don’t know/believe/understand/etc.. I’d rather be honest, than 2-faced. 

Vision - Visualisation has always been part of my life and my career. The strong believe is to see what you want in order to achieve it. The best way to create the picture is to spend quality time with your own mind and design your future

Humility - By putting the needs of others first, it honestly creates incredible satisfaction in the long run. Not only for others, but me too. By doing so, the outcome is very positive. And guess what? The return on your investment in others comes back tenfold. Win-win situation all round. 

Self Awareness - Emotion is an integrable & inevitable part of life. Personally, I strive to always remove my emotion from business decisions. That said, being aware of how to deal with emotions is much needed when you lead others. Once you have nailed this issue within yourself,  you can comfortably help others with theirs.  

Commitment - To see the whole picture comes easy to myself. Only then walking the path towards the end goal can be enjoyed. And once you enjoy the journey, the destination is a byproduct of your efforts.

Assistance - If the number 1 trait on this list is a personal favourite, then this final trait is the best one! Nothing beats being thankful and grateful for what others do for you. More specifically, how others support you. Throw in a great dollop of generosity and it becomes not very difficult to inject a huge lot of positivity into others’ lives. And that is what makes the difference - in life and work.

THE CONCLUSION

To be great at Leadership one must ultimately be in possession of the above attributes. It speaks for itself. Leaders are people that don’t Tell You what to do. What they do though is Show You how It Is Done. 

Within my Entrepreneurial Life the strive is constantly to help others move forward in a positive manner. Being in a situation where my experiences can be applied to the need of others, cause tremendous satisfaction. It also, time and time again, injects drive to achieve more personally. So all in all it is winning position. My clients and/or students receive fundamental advice and in return it shows me that I am making good use of my knowledge. 

Mentoring forms a crucial part of my business. When I started out I didn’t really thought that it is an avenue to pursue. However, it took only one mentoring assignment to made me see the light. It has turned out to be one of the most fulfilling parts of my business. Guiding others and showing them how they should proceed in what they want out of business (and life) is great. To stand back and see the great outcome when someone takes on board your advice is beyond thrilling. Pardon me for sounding over excited, but once you have been in a similar situation you will understand where I am coming from.

Leadership is a vital part of not only ones success, but also those of others. Take some inventory of your own knowledge, experiences and work ethics. If you feel that you can relate to the 6 qualities mentioned above, then go forth and be The Leader You are Meant To Be. 

As always, please feel free to share, comment or send me a message if you have any questions and/or can relate to this post. 

You can reach me here, on LinkedIn, Twitter or Facebook.

And most of all… Thank You for reading. 

SO HERE IT IS – DECEMBER AGAIN

Another Festive Season (for some not all) is upon us which means the End of Another Year. How does that make you feel? Are you happy with the progress you’ve made over the past 12 months? Or are you rather frustrated and disappointed with yourself?

REACHING THE FINISH LINE

When we kick off the race at the beginning of a year, we usually are full of beans and very excited. Our motivation is on high alert and many times we hardly lack any confidence. After all, it is the beginning of something new.

Then time flies by quickly and before we know it, we are staring the finishing line in the face. All of a sudden it is time to Take Stock and Evaluate the 12 months gone by. This situation can cause as much stress as delivering all the food, at the right temperature, to the table for Christmas Lunch.

Like it is in the world of cooking, I believe the proof lies in the eating. Therefore, may I invite you to my 2017-Lunch?

MY 2017 ACHIEVEMENTS

As you may know, I am a great believer in Setting Goals at the start of a new year. Seeing them in black on white is much better than visualising them in one’s mind. Of course, this year has been no exception. Here is a breakdown of my Goals (set within 3 sections) achieved:

  • Entrepreneurship Development
  1. Mentoring Startup Business owners locally proved successful and very satisfying.
  2. Education continued via Online Courses and reading 5+ Inspirational Books.
  3. Landed a Work Opportunity abroad.
  4. Completed my detailed Research successfully for another Business Venture.
  5. Accumulated suppliers via local Business Exhibitions. 

  • Business Development
  1. Social Media sites received a mini Re-brand.
  2. New Updated Logo was implemented.
  3. Branding completed for the new Business Venture.
  4. Social Media activities and engagement increased as set out.
  5. Strategies for Online Reputation was adhered and stuck to.
  • Personal Development
  1. Creativity increased via Design and Photography.
  2. Health and Fitness increased dramatically.
  3. Managing my Thought Process was tough, but I kept it positive 90% of the time.
  4. Building New Relationships took a massive Positive turn.
  5. Even though not all locations on my Travel List were visited, a brand new summer location, El Masnou, was discovered; a repeat weeklong visit to my favourite Balearic Island, Menorca, took place and, of course, Barcelona (a top favourite city) was visited again for a week.
  6. Learning a new foreign language and adding a tattoo to my collection were unfortunately not achieved.

MY 2017 SOCIAL MEDIA ENGAGEMENT

As mentioned, I set out to connect and engaged more with people via Social Media platforms. This has turned out to have an incredible Impact on both my Business and Personal Development.

Reaching out to other likeminded individuals has not only provided me with stimulating Mentoring Advice, but also cause my Confidence to rise quite a few levels. Conversing with people like Ryan Foland, Clinton Senkow, Cherie Aimée, Dennis Brown, Zach McArthur, Harry Petsanis, John Lim, Winnie Sun, Susie Ippolito, Jeremy Slate to mention a few, is proof that Social Media is a great platform if used appropriately. All it takes is to be social – after all, these sites are exactly what it says on the tin.

MY 2017 GRATITUDE

It is with great Happiness and Thanks that I end this year. I am fortunate to have received many audience responses on my sites and blogposts. At the end of the day the proof really lies within the eating. Many Thanks to all of you for your likes and comments. You have made my year!

MY 2018 OUTLOOK

Ending the year on such a high, has already given me energy to start thinking about next year. My thinking cap is on and quite a few Goals are already being set out to tackle another 12 months.

Nothing beats having a structure in life, work and beyond. Once you have set out what you want to achieve, all that is left is to Focus on your Future.

Here’s to another year, another set of Goals and another bunch of Achievements. And to be honest, I cannot wait to tackle 2018 by the horns and Get Going.

Here’s wishing those that celebrate the end of the year with a Festive Season, a Very Merry Christmas

MANAGE YOUR REPUTATION WELL AND KEEP YOUR CUSTOMERS

‘It’s an endless struggle to keep clients. What do I do wrong?’ is often mentioned to me. In a market saturated with companies and services the need to hold on to clients that invest in you, your business and your services, is vital.

The help you’re looking for is at hand and guess what… it’s staring you right in the eye! In today’s world relationships can be fickle - it can make or break the relationship. Whether it’s personal or business orientated, the solution is in your hands.

Jacqueline Whitmore outlined the most important attributes a business and/or entrepreneur can have. One will be surprised to see that the 7 positivities she highlights are actually very simple - you only need to look at yourself.

Clients are after value for their money. What else! So we should take note that the moment you deliver the end result / product they expected the work as such is not at all over and done with. In fact, the most difficult part is only starting to take shape then. Of course it matters what you deliver, but HOW you deliver will have a lasting impact - and that’s a fact! Just look at what it took from you to cement the project: the time, energy and input from your side. I bet it was quite a lot. So why dump all that in one go with a ‘goodbye’ handshake? Make good use of this moment where the client is in the palm of your hand - all smiles and happy with what they’ve got. In other words… ‘strike while the iron is hot’! 

Continue to build on the foundation you so meticulously cemented. Show your clients you’re not a robot even though you have mechanisms and work like a well-oiled machine. I’m convinced many people will be pleasantly surprise with you ‘after care’ service. The focus point for companies is the project in hand. Before the current one is ‘ticked off’ they are already onto the next one. Therefore is you can provide them with a ‘human touch’ and make them sit up and see what your are about outside the execution environment my guess is they will take note - and THAT is what you want. 

Like I said earlier, the parts you have to provide are not that difficult. They are everyday parts of our life as humans that our parents most likely made sure we are aware of. I want to push the envelope here and say they are like the words ‘thank you’ and ‘please’. Now you tell me how often were you told as a kid to use those 2 words, hey?!

Jacqueline’s article is a quick read with a massive impact. Do your clients a favour today and have a read - they, and most importantly YOU, will benefit from it!

ONLINE REPUTATION MANAGEMENT

‘What exactly do you do?’ I was asked this weekend gone by. Once I replied the next question was ‘What is reputation management?’. So when I came across an interesting article today I thought to share it with you.

Our world we work in (and obviously live in) is so much different than a few short years ago. The work environment is not necessarily a room or rooms anymore in a building where you have people sitting together working and all your clients come to see you there. Even though many companies have such a location there is a brand new ‘extension’ which has no fixed address. I am of course referring to the ‘world wide web’ aka WWW. A place where one meets more people than ever before. And the best is you don’t even have to physically move to visit them.

Online presence is very fast becoming a way for potential clients / customers to ‘research’ you. It is here where everyone can read about what, how and when you conduct your business. It also is a place where everyone can say exactly what they think or feel about your company. As exciting as it may sounds there is also the part where it could all go very wrong for you. As we drive ourselves forward into a virtual world it creates opportunities for others to comment easily. As lots of people already found out this can be very negative sometimes for no or very little reason.

It is always interesting how slow people can be to dish out compliments and how very quick they can be to bombard one with negative criticism and abuse. This is most probable the nature of many and much easier to drag someone down specially once they feel that they are not lucky enough to be on a similar path or mission. People will be people no matter how much we wish for better behaviour towards us.

At this point the article I refer to made a lot of sense to me. Many out there is sceptical of being part of the virtual, WWW world – and understandably so too. One cannot be too careful. Diving into such an environment should be done with caution. Quite recently it was once again pointed out to me that whatever is ‘said’ (in written form) on social platforms, stay around for a long, long time. Actually, it doesn’t go away at all even if you delete until you’re blue in the face!

Luckily there are many people like myself who take on the task of managing someone’s reputation in the virtual world with a professional attitude – caring for their client and their clients’ reputation. From a business point of view it is very important to be frank and open with clients to make sure exactly how they want to be seen to others on the web. A thorough discussion is order of the day at the start to agree what should be put ‘out there’ for the eyes of the world to see. Also, how it should be said and when. Clients (everything about them!) are at top of the list of priorities – not just when working on a project, but afterwards too. The relationship will be cultivated and nurtured, because one cannot for a single second think about only the ‘now’ of working together.

If the client and their reputation is managed well and professionally it will reflect in a positive manner on the business and methods provided. Which in turn will incur a positive response all round. And that is what the aim is here – to create and deliver a standard that will be seen and experienced as a positive attribute to any business.

Take a few minutes and read the article I refer to on entrepreneur.com

Let’s hope if you read all of this you can see the positive side of taking on board a professional service to help you move confidently forward with your online presence!